Why Drudge Report went to the dark side

Begun as an email newsletter, Matt Drudge‘s the Drudge Report became a news aggregator website in 1996.

By 2003, Drudge Report became so popular it made almost $1.3 million a year in advertising revenues. In 2006, while dissing the Drudge Report, Time magazine named Matt Drudge one of the 100 most influential people in the world. In 2007, New York Times reporter Jim Rutenberg said that according to Nielsen/NetRatings, the Drudge Report got three million unique visitors a month, or approximately one percent of the population of the United States.

So successful is the Drudge Report that it has made its creator and editor Matt Drudge, 53, a multimillionaire, with an estimated net worth of $150 million.

What made Drudge Report so popular was its conservatism. Indeed, in 2001, Drudge told the Miami New Times that “I am a conservative. I’m very much pro-life. If you go down the list of what makes up a conservative, I’m there almost all the way.”

Drudge Report had supported Donald Trump in the 2016 election. But then I began to notice a change since Trump’s presidential inauguration when Drudge Report increasingly posted links to anti-Trump (and therefore anti-“Deplorables” — the 63 million Americans who had voted for him in 2016) mainstream media outlets like CNN and the Washington Post.

Simply put, I didn’t go on Drudge Report for CNN. So I stopped reading Drudge Report.

Sometime before WordPress took down this blog, Fellowship of the Minds (FOTM) on August 15, 2018, in comments on FOTM I broached the subject of Drudge Report ceasing being conservative. To ensure I wasn’t imagining things, I did a search online and found other websites saying the same thing. A longtime FOTM reader who had effusively praised FOTM and “Dr. Eowyn” took such issue with my observations about Drudge Report that he became verbally abusive. After I banned him from commenting, he sent me an email in which he stooped to racist and gender insults. All of which completely baffled me why he had so much invested in a news aggregator site that he took any criticism of Drudge Report as a personal affront.

Then TrailDust noticed the transformation of Drudge Report as well, and wrote two posts warning our readers:

A couple of our readers speculated that Matt Drudge turned to the dark side because he’s gay and has a new boyfriend. The never-married and childless Drudge has consistently denied the rumors of him being homosexual, but in January 2016, Southfloridagaynews.com reported that he had given away half of his real estate holdings to Juan Carlos Alvarado, his roommate of eleven years.

Citing a YouTube video by Josh Bernstein, Kelleigh Nelson of NewsWithViews has another explanation for why Matt Drudge went to the dark side. Below are excerpts from her November 9, 2019 post, “Drudge Sells Out Trump, Helps Democrats“:

Drudge used to break stories before the mainstream media or Fox News even knew about them; they went to Drudge to find out the latest.  Josh Bernstein recently exposed what has happened to Drudge.  He says we should boycott Drudge and I agree with him.

In a surprising turn, Drudge Report removed ads between the end of May and mid-July of this year according to Danny Rogers, a cofounder of the Global Disinformation Index, a project that’s analyzing domains to generate “risk ratings of the world’s media websites.” After noticing an absence of ads on Drudge around May 31, Rogers told BuzzFeed they didn’t see any ads on Drudge until about July 12.

During that period, Drudge cast off his advertising representative of close to 20 years, Intermarkets, in favor of a new and unknown company, Granite Cubed. It has no record in the digital ad industry, was only registered as a company in March of this year, and lists no staff or owners on its websites. Yet it just landed one of the biggest websites in the US.

Corporate records show that Granite Cubed is owned by Margaret Otto. According to Pathmatics, a marketing and advertising platform owned by Margaret Otto, she and her husband, Adrian, have close ties to both Matt Drudge and his father, Bob Drudge. The Ottos have known the Drudges since 1999.  Pathmatics, a marketing intelligence platform, estimates that over the past 12 months the site generated more than $30 million in ad revenue. Another estimate from the Global Disinformation Index, to be published in a report next month, pegs revenue at $9 million per year.

The Otto’s also acquired another company in 2017 founded by Bob Drudge called Refdesk.  Adrian Otto joined Google Cloud in 2017 and is their technical director. Matt Drudge is now in bed with Google and Alphabet Inc., the parent company of Google.

Alphabet Inc., Google subsidiaries, and YouTube all detest President Trump and everything on the Drudge Report has switched from supporting conservative sites and our president to leftwing media who despises President Donald Trump and his supporters.  Drudge’s links now go to mainstream media like CNN and MSNBC.  Conservative media is rarely seen anymore.

Drudge gave up his relationship with his conservative advertising company of 20 years and joined with the enemies of freedom because they are family vested via Matt’s father, Bob Drudge.

It all makes for a startling shift for a publisher best known for a strategy rooted in changing nothing about his site’s operation. It’s also causing the ad industry to look closely at the mysterious new firm and its high-profile customer.

Bigger bucks must be involved.  Shades of Anthony Scaramucci.

Here’s the video of Josh Bernstein:

It must be said that Bernstein’s account is of Matt Drudge switching Drudge Report‘s advertising representative to a new and unknown company, Granite Cubed, the husband-and-wife owners of which have ties to Matt’s father, Robert Drudge, who is a Democrat. But Matt’s father (and mother too) has always been a Democrat, and a constant (Robert Drudge being a Democrat) cannot explain a variable (Matt turning against Trump and embracing the liberal media). Nor does Matt changing Drudge Report‘s advertising representative explain his political transformation — changing advertising representative likely is a result, not the cause, of his political transformation.

And so, the reason for Matt Drudge’s and the Drudge Report‘s transformation remains a mystery.

H/t Maziel

~Eowyn

Drudge Report has gone to the dark side. Check out Whatfinger News, the Internet’s conservative frontpage founded by a military veteran!

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Doug
Doug
7 months ago

Does Matt fly?

Snailmailtrucker
Snailmailtrucker
7 months ago

In the last 2 months I have personally Reduced Drudge’s
Clicks by approximately 3000 views !

Just doing my part !

Joe D
Joe D
7 months ago

With the way Drudge runs the site you may have reduced the number of your views by 6,000, 9.000 or more views in the eyes of Drudge’s advertisers. Drudge is the only site that I have seen that refreshes itself several times over the course of 10 minutes. If the Drudge site refreshes itself every few minutes are the advertisers being charge as if a new viewer just viewed their ad? Drudge likes to boast on the huge number of viewers it has. I wonder if his high numbers represent unique users, or are the numbers the result of website… Read more »

observer
observer
7 months ago

Have noticed the evolution distinctly over the same time period……….I removed Drudge from my browser toolbar and now click Whatfinger thru-out the day.

William M Kauffman
William M Kauffman
7 months ago
Reply to  observer

I did the same

Sink Jaxon
Sink Jaxon
7 months ago
Reply to  observer

me too

Dave Joslin
Dave Joslin
7 months ago
Reply to  observer

I noticed the change months ago and said good bye to Drudge. Too bad.

John Steele
John Steele
7 months ago
Reply to  observer

So did I. I read two other conservative news sites and canned Drudge.

chiphenry
chiphenry
7 months ago

So, they’re taking in Google money which translates into China influence. As with much of the media, and yet to be revealed, China is funding the overtake of America through many methods. Google is anti-America and we should all resist supporting them and Facebook in any ways possible.

Carson
Carson
7 months ago

quit going there right after inaugural

Kris
Kris
7 months ago

Drudge just kept getting worse and worse and I was very unhappy. Thankfully I found Whatfinger News. Don’t let the name put you off–it has to do with thumbs up or thumbs down. Whatfinger is fantastic! It is my favorite “go to” website.

GregB
GregB
7 months ago

I used to look at Drudge first thing every day and often clicked on many of his articles. I too noticed awhile back that there were many more links to NY Times and Washington (Com)post articles than before and had generally become more liberal (I don’t use the phrase, “left leaning” because there is no such thing. Have you ever heard a liberal use the term, “right leaning?” Yea, I didn’t think so.) Looking for alternatives, I now use sites such as Whatfinger, The Daily Caller, Red State, The Daily Sheeple, Intellihub, The Gateway Pundit and and even Rense and… Read more »

William
William
7 months ago
Reply to  GregB

To respond to your comment: Epstein didn’t kill himself

Jack
Jack
7 months ago
Reply to  William

Who Cares?

DCG
Admin
DCG
7 months ago
Reply to  Jack

Courtney Wild, Michelle Licata, Virginia Roberts Giuffre, Annie Farmer, Jena-Lisa Jones, Sarah Ransome, Maria Farmer, Jennifer Araoz, and the numerous “Jane Does” – all VICTIMS of the protected-pedophile Epstein – might care.

These VICTIMS are robbed of JUSTICE. By design to protect the elites.

DCG
Admin
DCG
7 months ago
Reply to  Jack

And maybe those living in proximity to Epstein’s old Florida mansion might have a vested interest in protecting him…for some reason.

Timmy75
Timmy75
7 months ago
Reply to  DCG

Good fences make good neighbors. Bad neighbors make good fertilizer.

Timmy75
Timmy75
7 months ago
Reply to  Jack

Visualize a rat. Now visualize its ass. Now visualize me bestowing that particular part of its anatomy.

Patrick
Patrick
7 months ago
Reply to  GregB

Greg B!

One more site to add to your list is Citizen Free Press, https://www.citizenfreepress.com

Kane updates several times a day, he accepts NO advertising at all, the site is very fast and it’s a breeze to add a comment if you feel the need.

Give it a try….I promise you will not be disappointed!

GregB
GregB
7 months ago
Reply to  Patrick

Thanks Patrick. I’ll add that one to my list. I did say, “and others” when I dropped the names of a few of the websites I visit. A few more good sources are, https://www.globalresearch.ca/?context=home, https://godfatherpolitics.com/ https://www.corbettreport.com/ https://americanfreepress.net/ https://thehornnews.com/ And of course, not to be forgotten, one of all our favorites, FOTM. There are obviously many more that we could list of course, but who has the time or inclination to read all of them? Not me, as honestly I have other and better things to do with at least some of my spare time than to be a constant news… Read more »

William
William
7 months ago
Reply to  Patrick

I used to visit CFP and comment there. I was impressed with it until a discussion began around Iran and their nuclear program. I pointed out that, according to the best available intelligence, Iran had looked into developing nuclear weapons c. 2003 mainly to counter Iraq’s presumed nuclear weapons, but abandoned the project when Saddam was taken down. Moreover Iran was a signatory to the NNPT whereas Israel, the only nuclear power in the Middle East (which they refuse to admit although it is an open secret that they have 200-300 nukes and they have coyly threatened to use them.… Read more »

DCG
Admin
DCG
7 months ago

Guess he likes the money…

Allan Michael Paull
Allan Michael Paull
7 months ago
Reply to  DCG

He lost a few millions viewers F***k him maggot Fagg***t

William
William
7 months ago

Now tell us how you really feel 🙂

Concerned Citizen
Concerned Citizen
7 months ago

Drudge changed two weeks after the 2016 election. What happened then? About 200 sites, including Before it’s News were de-platformed from Google Ads with extreme prejudice. The site received an email stating it was being kicked out of Google Ads for a technicality, even though the site had run with exactly the same configuration for five years and 90 days later they allowed site to run in that manner. Google said they would not be paying for the 5m impressions they had already run, they would be returning those funds to the advertisers. They also said this was a permanent… Read more »

William M Kauffman
William M Kauffman
7 months ago

The love of money is the root of all evil. Thanks for showing that

James Carpenter Carpenter
James Carpenter Carpenter
7 months ago

And yet… the “Deplorables” continue on course, adding to their roster, building more steam in the boiler room.
The internet presents a novel take on “torches and pitchforks”.
What did Drudge think when he walked away with the money? Did his lid of “Pandora’s Box” get any mention?

Richard Chenoweth
Richard Chenoweth
7 months ago

drudge sucks too!

Allan Michael Paull
Allan Michael Paull
7 months ago

Fuck the faggot Drudge I signed off 3 months ago now use Whatfinger

Ron Howell
Ron Howell
7 months ago

Good bye Matt. it was nice knowing you while you were on the side of truth, justice and the American way. Now that you’ve joined the enemy of the people, for money no less, you will become a loser. I’ve read your site has already gone down 17% in the past two months. It won’t be long before you’re gone all together. You should know, the left never will forgive you for being conservative while you were, and the right will never go back to you now that you’ve become a traitor. Meghan Kelly is a perfect example. Her show… Read more »

Splitfinger
Splitfinger
7 months ago
Reply to  Dr. Eowyn

Glen Beck to put it simply is a DOLT!..But he is controlled opposition in my opinion says one thing does another.
Beck has said he is trying to do and in favor of all the things DJT has done…But that’s just it.. He gets peoples attention by saying what we are thinking…. yet for the problem never really has the solution..Like the politician that says the right things people are thinking during the campaign but soon as elected…… does nothing as they said.
And the problems that they seem to be concerned about never end..

Mike
7 months ago

Check out opinionwatcher.com I’m not going Lib any time soon…

William
William
7 months ago

When I used to follow liberal sites like Daily Kos they routinely floated the open rumor that he was homosexual and prone to..excesses. I never followed Druge, I don’t think I’ve ever visited his site. As a news aggregator, a quick hitter, Whatfinger does very nicely for me. My guess would be that Drudge was coerced/threatened. His problem

Jack
Jack
7 months ago

The deep state caught him doing something that would ruin him. Forcing him to go full libtard is his payback. There’s no other explanation.

scotyy
scotyy
7 months ago

whatfinger.com

Sink Jaxon
Sink Jaxon
7 months ago

Drudge is out of my life now…it used to be the ‘go to’ place for news…Matt you are a pussy…mommy and daddy still change your diapers…hmmmm?

Truckjunkie
Truckjunkie
7 months ago

Somebody BIG in Democratic-Socialism must’ve caught him with his pants down on Epstein Island or Epstein’s “Kiddy-Porn-Land” in New Mexico. (You already probably know of this New Mexico Complex,but I only recently heard of it. Apparently it came about via a nefarious deal between Epstein and the N.M. Government,but is expected to “get disappeared” from existence in the near future.This is all unverified word from an acquaintance who lives near there.) As has been stated,that,and possibly huge monetary gain are the most likely answers I can suggest. And THIS is the part of the story where he discovers how easy… Read more »

Frank Johnson
7 months ago

I also noticed the switch and no longer go to Drudge.

Frank Johnson
7 months ago

I have also left Drudge!

Jeff
7 months ago
Craig
Craig
7 months ago

Drudge links to liars. It’s as simple as that. Therefore, it’s now pointless as far as “news”.

Jack
Jack
7 months ago

That’s funny I thought it was only me that stopped reading Drudge, at one time he was my goto news., not now for a long time,
I forgot to say Goodby, Goodby. Whatfinger Now my goto for News.

DoMar
7 months ago

Have found https://thelibertydaily.com/ and whatfinger both up to snuff and at times just great. Another is https://www.theepochtimes.com/
Parler is growing and may be a viable alternative for the Communisist Twitter,

Ron
Ron
7 months ago
Reply to  DoMar

I just quit Drudge. Kept seeing stuff that was very unfair, slanted & anti-Trump. I thot it was just me at first–but the hits from his website kept on coming & I thot if this was conservatism, I surely did not understand the term. At one point not too long ago, it appeared to me that Drudge had the same illness that several others–some who worked in the Trump cabinet–were afflicted with. That would be Tillerson & Kelly, et al–that they were the man in charge, & were so much smarter than the president. Well, they weren’t, & neither is… Read more »

Vetmike
Vetmike
7 months ago

Knowledge is power which is why one should read Politico, Huff Post et al and watch NBC, Fox and so forth was well as reading Whatfinger and Fellowship of the Minds. Study your enemy, learn his weaknesses, get inside his decision cycle. If your are well armed with facts, you will prevail.

Henry R. Meier
Henry R. Meier
7 months ago

It’s called saving your own ass. He was told – “They are coming for you…”. He reported that to Alex Jones/Infowars.com a couple years ago. I wouldn’t go so far as to call him a sell-out, but I have noticed him including more links to reports and such which support a “Big Brother” perspective. Not cool!!!

Fester
Fester
7 months ago

I have my own idea of what happened to Drudge. He always posted both right and left links, albeit with a snarky title on the left links, and his posts were mostly driven by the click-popularity of the link. Then I noticed certain large stories were not being linked on Drudge, namely the Awan brothers scandal and some other Wasserman stories. At the same time I read somewhere that Matt was in some kind of snit with President Trump. This is when I first noticed the site began playing the Propaganda by Omission game. So there you have it. TDS… Read more »

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Kevin
Kevin
7 months ago

I gave up Drudge a year ago. I had been noticing a real change almost from the time Trump was elected. Then came the Michael Cohen “bombshell,” which Drudge dutifully regurgitated. That was it for me. I went to Whatfinger, , The Liberty Daily, Breitbart, etc. Haven’t been there once since and never will again. Used to visit the site multiple times a day. All conservatives should give it up!

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entagor
entagor
7 months ago

Drudge changed just as he signed over property to his Ex, but the amazing ad revenue change happened at same time Was Drudge always on the Dark Side? I believe Clinton expected to win the Presidency due to vote rigging. Her side was shocked when she lost. A magazine had a ‘Madame President’ issue printed before the votes were in. If that story was true, then Drudge might have been ‘allowed’ to promote Trump before the election, as it wouldn’t matter anyway This kept his readers from developing other news sources Once Trump won, Drudge morphed too fast reaching full… Read more »

William
William
7 months ago
Reply to  entagor

Interesting. I never liked Drudge, didn’t follow him. Nothing specific, just didn’t trust him

splitfinger
splitfinger
7 months ago

I haven’t looked at drudge in 3 years ..not once . I saw it way before most other people … FOTM has been a new one that I found and I like Dr Eowyn at least she is not full of it like some . Citizenfreepress is another one … There are many new ones .. Wait TILL DJT gets reelected he is going to start his own TV network 24/7 Trump and conservative content! I don’t need someone to tell me what to think I look at life from a biblical perspective not because I am such a Good… Read more »

chemtrailssuck
chemtrailssuck
7 months ago

I know it’s far out there, but maybe they did an Alex Jones/Bill Hicks switcheroo? Or they made him an offer he couldn’t refuse, or he sold his soul to Mr. D. Evil?

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John Steele
John Steele
7 months ago

It sure looks like he sold the site and it’s being run he said, from OUTSIDE the USA

Jonna
5 months ago

I don’t know much about him or the Drudge Report but got the question from a friends dad what happened to the site and i have to say I found it very sad when people sells-out and I don’t understand it, not if he already have money. I wouldn’t call myself a Trump supporter (anymore he is fake) but Google’s Alphabets Inc. is the enemy to humanity.

Thank you for an well written report

Hazle
Hazle
4 months ago

I am a Christian and was told my gift is discernment. I had a bad feeling about Trump lying so I did in-depth research on him and found that he constantly throws the triple 6 – a noted OCCULT HAND SIGN. I also found photos of him flashing the triangle – which opens the door to demons. You see actors flash it a lot. I found photos of him doing the Freemason handshake with Ted Cruz. Trump is not a Christian he is a JUDAS GOAT put in place by the Zionists to mislead the Christians and causing complacency while… Read more »

chemtrailssuck
chemtrailssuck
7 days ago
Reply to  Hazle

Just look at all the satanic symbolism out there, illuminatirex.com shows a lot of them. AAA, Taco Bell (or Ba’al?), Toyota, State Farm, nabisco, mcdonalds, it’s all over the place.

carry
carry
3 months ago

Matt Drudge does what Jews do best. Jewing.

carry
carry
3 months ago

Our “tremendous” government—ruled by the Jews—will provide you with Coke, Cheetos, mandatory vaccinations with tracking chips, and plenty of toilet paper to go.

roo3story
roo3story
1 month ago

Thank you for your news site. I’m not sure if I’ve seen the CNN/Shaun King version of the George Floyd event but something does smell odd about the whole situation.   And BLM implying interest in having Black Panther-like police?   I shoulda figured.   As for a man who has now made LOTS of money on conservative aggregate news, it would make sense that Drudge Report just wants to make more.   The idea of an ad product that refreshes too frequently also suggests it was more about money than any conservative might realize. We were a new market,… Read more »

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jdbrn42
jdbrn42
8 days ago

It’s because he is now a transsexual.