What's Frederick's of Hollywood Doing in Muslim MidEast?

Rate this post

This is one of those WTF stories.
Islam gives new meaning to the word “puritanical” when it comes to women. Allah has stated in the Quran that women must guard their modesty: “Say to the believing women that they should lower their gaze and guard their modesty ; that they should not display their beauty and ornaments except what must ordinarily appear thereof. ” [Quran: 24.31]
That is why there is a strict dress code for Muslim women, in order that they “not attract attention” to themselves and so “be protected from the lustful gaze of men”:

  1. Clothing must cover the entire body.
  2. The material must not be so thin that one can see through it.
  3. The clothing must hang loose so that the shape of the body is not apparent.
  4. The female clothing must not resemble the man’s clothing.
  5. The design of the clothing must not resemble the clothing of the non-believing women.
  6. The design must not consist of bold designs which attract attention.
  7. Clothing should not be worn for the sole purpose of gaining reputation or increasing one’s status in society.

Abaya with a shayla headscarf

Abaya with khimar headscarf

In many Muslim countries, the women must conceal themselves from head to toe, covering themselves with a long-sleeved full-length tunic (abaya), and:

  • A long head-scarf (hijab or shayla), showing their face; or
  • A full khimar, revealing only the woman’s eyes; or
  • In the most extreme cases, a niqab that entombs the woman’s entire head, with “eye meshes and a nose string” so that the woman can see and breathe.


So what is Frederick’s of Hollywood — the store known for sexy lingerie that make women look like whores (motto: “We’re no angels!”) — doing in the Middle East?

“Frederick’s of Hollywood Group Inc. (NYSE Amex: FOH) (“Company”) announced today that it has entered into an exclusive multi-year licensing agreement with Abu Dhabi-based Emirates Associated Business Group (EABG) to build and operate Frederick’s of Hollywood retail stores in the Middle East.

The agreement provides for EABG to open at least 10 Frederick’s of Hollywood retail stores in six Middle Eastern countries over the next three years, with additional store openings based on a mutually agreed upon expansion plan. In addition, a flagship store in Abu Dhabi is scheduled to open in April 2011.”

Hypocrisy abounds….

Please follow and like us:

0 responses to “What's Frederick's of Hollywood Doing in Muslim MidEast?

  1. man/boy/goat-Steve. Let’s load up Fredericks,Hollywood and all the Libs and move them to the Mid-East- this is something I think the taxpayers wouldn’t mind a one time hit on their money going for a really good cause.

  2. This article just goes to show how misunderstood Islam really is, AND more so the muslimah and her hijab. But Im glad to know that women in the middle east are doing things to keep the spice in their MARRIAGE! Women can and will spruce up to look good for themselves and their husbands. Of course these outfits do not leave the house, but Fredricks, they sell under garments, every woman walking down the street could possibly be wearing something of the nature but you would NEVER know. Get over it, muslimahs are very much still women.

  3. Naima! you go live there girl-

  4. This makes no sense…hypocrisy is very much alive here. Spice up your marriage all you want, women are still treated like second class citizens over there.

  5. Found this: The Council of Islamic Ideology met last night as scheduled in light of the protests held last month by JUI and other religious parties against the increasing import and eventual use of padded and colorful bras. “Padded bras are evil as they make the breasts look bigger and perky”, said one of the protesters. “Only devil women show off private parts. Muslim women should be as humble about them as they can. In fact they should be ashamed of their breasts, both of them.” Another protester said that the purpose of underwear is not to accentuate the curves. “…especially of a woman’s body the breast should not look like they belong to a non-virgin even if she happens to be married.” he added.After the meeting of the Council was over, the recommendation was released to the media that says, “Padded bras are Devil’s cushions and he likes to rest of them. The Council of Islamic Ideology is recommending that Pakistani Muslim researchers should try to invent a bra that makes the female chest area unnoticeable.”

  6. ………. To be honest even muslims misinterpret Islam. Just bcuz God said so in the Holy Qura’an does not make it correct!! The fact is, God, Himself, created “sex” and the “beauty” parts of both men and women alike. Frequently, muslims take that for granted, especially fanatics, who run around forbiding things, as if they were taking it upon themselves to do so! God gave us a brain, to use, in order to analyze and assess situations; to understand as opposed to completely accepting something without resorting to the correct translation or meaning of the verse/phrase, and thus alot of muslims take things for granted. My point here is simple, THINK before you say something that will tarnish the face of Islam!
    As for frederick’s opening in UAE, frankly, they are just selling clothing, they are not forcing women to wear them, nor are they provoking women to wear these in public. They merely sell underwear. I agree with what was said about the Muslim woman; she also deserves to “spruce” up her sex-life with her husband… The bottom line is this, stop being so close minded, and open ur heart, and mind to the real meanings behind the verses of the Holy Qura’an. Alas, there is no better teacher than Allah.

    • “The bottom line is this, stop being so close minded, and open ur heart, and mind to the real meanings behind the verses of the Holy Qura’an. Alas, there is no better teacher than Allah.”
      Now why would I do that when I have Jesus, the Son of God, and the Second Person of the Trinity?
      You are one wild & crazy Muslim dude!

    • Amen Sage! 🙂

  7. Well I think it’s another indication of how desperate American businesses are nowadays. I heard that the business prospect is not that high (if any!) for Fredrick’s products (due to local culture and recession) but they have bribed the CEO of the group to convince the Arab local owner to invest in this franchise. These deals happen only in the Middle East I guess 🙂


Leave a Reply

Your email address will not be published. Required fields are marked *