Manhattan Mini Storage (MMS) is a family-owned and operated self storage and moving company based in New York City. It is the largest personal storage company in New York, and one of the largest in the United States. MMS has approximately 250,000 clients. Facilities include high-tech security system, free concierge and onsite managers
MMS likes to express their political beliefs. The company is known for its controversial, political, and pop culture-related advertisements that speak to the people of New York City. In one of their advertisements, they pictured a gay man with the tagline: “Don’t make us send 5 queer guys to your place.”
In phone booths, the company has posted stickers saying: “Your closet’s scarier than Bush’s agenda,” “Your closet is so narrow it makes Cheney look liberal,” as well as “We have more wiggle room than Herman Cain’s morals.”
Additionally, some of their advertising was noted in local press outlets for its mainstreaming of gay characters. One such ad under its “I Store!” campaign, featured a doctor seated on the subway with copy that listed what he stored, “Boyfriend’s Artwork, Vinyl Albums, Chemistry Set”. This ad, depicting a gay character in an off-hand way, was praised for its inclusion of gay characters as normative and not only relevant for stereotypes or demographic pursuit.
Manhattan Mini Storage’s 2011 Ad campaign included topical and New-York centric billboards such as “Michele Bachmann says God told her to run for President. How come God never talks to smart people anymore?” They also featured a sign saying, “If you don’t like gay marriage, don’t get gay married“. The company’s gay marriage ad was also accompanied by a promotion aimed at gay newlyweds after the NY Marriage Equality act was passed in July 2011.
If you plan on storing any items at MMS, make sure to not store your guns there. They apparently have no tolerance for the Second Amendment.