They're Watching Us On the Net

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Useful info from the Wall Street Journal’s “What They Know“: on which marketers on the net spy on us the most.
The exposure index  is from “very high” (a lot of spying) to “low.” I’m relieved to learn that wordpress.com, the host of Fellowship of the Minds, has a “low” exposure index.
H/t BeatTheChip
~Eowyn

Marketers are spying on Internet users — observing and remembering people’s clicks, and building and selling detailed dossiers of their activities and interests. The Wall Street Journal’s What They Know series documents the new, cutting-edge uses of this Internet-tracking technology. The Journal analyzed the tracking files installed on people’s computers by the 50 most popular U.S. websites, plus WSJ.com. The Journal also built an “exposure index” — to determine the degree to which each site exposes visitors to monitoring — by studying the tracking technologies they install and the privacy policies that guide their use.

Site                               Exposure Index               Track

dictionary.com                             Very High                              234
meriam-webster.com                          High                                  131
comcast.net                                             High                                151
careerbuilder.com                                High                                 118
photobucket                                            High                                 127
msn.com                                                  High                                 207
answers.com                                      Medium                                120
yp.com                                                 Medium                                 89
msnbc.com                                         Medium                                   117
yahoo.com                                           Medium                                  106
aol.com                                                 Medium                                  133
wikianswers.com                              Medium                                   72
cnn.com                                              Medium                                   72
about.com                                          Medium                                   83
cnet.com                                             Medium                                   81
verizonwireless.com                         Medium                                  90
imdb.com                                           Medium                                   55
live.com                                               Medium                                 115
att.com                                                Medium                                   58
walmart.com                                     Medium                                   66
bbc.co.uk                                            Medium                                   45
ebay.com                                            Medium                                   42
ehow.com                                           Medium                                    55
amazon.com                                       Medium                                   38
espn.com                                             Medium                                    61
myspace.com                                      Medium                                 108
wsj.com                                                 Medium                                  60
go.com                                                  Medium                                   68
chase.com                                            Medium                                    31
ask.com                                                 Low                                           44
weather.com                                         Low                                          36
flickr.com                                              Low                                          34
wordpress.com                                Low                                        25
target.com                                             Low                                          32
paypal.com                                            Low                                          23
linkedin.com                                         Low                                          20
mapquest.com                                      Low                                          38
mozilla.com                                           Low                                           21
bing.com                                                 Low                                          59
twitter.com                                             Low                                          17
bankofamerica.com                             Low                                           11
apple.com                                               Low                                          14
adobe.com                                              Low                                         30
microsoft.com                                       Low                                          41
facebook.com                                         Low                                           4
blogger.com                                            Low                                           8
google.com                                              Low                                         26
mywebsearch.com                                 Low                                          6
youtube.com                                            Low                                        14
craigslist.com                                          Low                                          4
wikipedia.com                                         Low                                          0

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