These people just won’t quit: Petition demands Trader Joe’s change its ‘racist’ food packaging

Someone started a petition on Change.org to demand that Trader Joe’s remove racist branding and packaging from its stores. Apparently the brand packaging belies “a narrative of exoticism” and “exoticizes other cultures — it presents ‘Joe’ as the default ‘normal.”

From the petition:

The grocery chain labels some of its ethnic foods with modifications of “Joe” that belies a narrative of exoticism that perpetuates harmful stereotypes. For example, “Trader Ming’s” is used to brand the chain’s Chinese food, “Arabian Joe” brands Middle Eastern foods, “Trader José” brands Mexican foods, “Trader Giotto’s” is for Italian food, and “Trader Joe San” brands their Japanese cuisine. Furthermore, the Trader Joe’s company takes pride in the fact that the founder, Joe Coulombe, took inspiration in building the Trader Joe’s brand from a racist book and a controversial theme park attraction, both of which have received criticism for romanticizing Western Imperialism and fetishizing non-Western peoples.

We learn directly from the Trader Joe’s website that the first Trader Joe’s store: “had a nautical theme and it was run by people who were described as “traders on the high seas.” At the time, Joe had been reading a book called “White Shadows in the South Seas,” and he’d been to the Disneyland Jungle Trip ride, and it all just…coalesced. To this day, Trader Joe’s Crew Members consider themselves “traders on the culinary seas” and are known for their bright, tropical-patterned shirts…

I’m sure EVERYONE who walks into Trader Joe’s is really, really upset about the history of this brand.

Read the whole petition here.

And the company is complying because Cancel Culture is a very real thing:

While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect— one that is contrary to the welcoming, rewarding customer experience we strive to create every day,” said Kenya Friend-Daniel, national director of public relations for Trader Joe’s. “With this in mind, we made the decision several years ago to use only the Trader Joe’s name on our products moving forward. Since then, we have been in the process of updating older labels and replacing any variations with the name Trader Joe’s, and we will continue do so until we complete this important work.”

DCG

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YouKnowWho
YouKnowWho
17 days ago

I needed a good belly laugh. Can’t wait to see who’s insulted by what next.

Grif
Editor
17 days ago

Unbelievable!

CogitoErgoSumantra
CogitoErgoSumantra
17 days ago

Kenya Friend-Daniel”?
That sounds exotic & offends me.

But I loved Chi McBride in “Boston Public”!
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Last edited 17 days ago by CogitoErgoSumantra
CogitoErgoSumantra
CogitoErgoSumantra
17 days ago

BTW, that show went off the air fifteen years ago. Seems like yesterday. Anybody else finding time flies by a bit quicker every day?

Dr. Eowyn
Admin
16 days ago
CogitoErgoSumantra
CogitoErgoSumantra
14 days ago
Reply to  Dr. Eowyn

Yeah, I’m reading through that thread and glad to see it’s not just me. I had a discussion with my parents a few years ago that it could be we are speeding up time, whether in reality or perception, in a sort of segue to the eternity of the After Life. How else would humans be able to get through an infinite amount of time, even in Heaven, if it seemed interminably long? But if a thousand years passed as if a day, it would eventually all just blend together — into our present — kind of the way it’s… Read more »

Last edited 14 days ago by CogitoErgoSumantra
Steven Broiles
17 days ago

Everyone is going nuts! And the corporations fold like a cheap suit!

Dr. Eowyn
Admin
16 days ago

Another business corporation succumbs to the tyrannical Left. There really seems to be no end to this.

MarkyMark
MarkyMark
16 days ago

One, this is BS; there was nothing racist or discriminatory by using other forms of “Joe”! Two, the petition only had 1,500 signatures. WTF did TJ even pay attention to it, let alone ACT on a numerical drop in the bucket?

Sue
Sue
16 days ago

I love Trader Joes.
As for who will be next on the race-warmongers’ agenda, I think the Amish will be next!

chemtrailssuck
15 days ago
Reply to  Sue

They’re already being persecuted, they’ve jailed midwives who were delivering babies and jailed Sam Girod for daring to sell chickweed salve with no USDA “disclaimer”.