In 2016, at the third preseason game of the 49ers, quarterback Colin Kaepernick began his public virtue-signalling, protesting against alleged racial injustice in America by refusing to standing at the National Anthem played before the start of NFL games.
Since then, the Kaepernick contagion has spread to other NFL players. Nike, Inc., even elevates Kaepernick to heroic stature, featuring him in the company’s “Just Do It” campaign in an ad with the statement, “Believe in something. Even if it means sacrificing everything.” (See DCG’s post, “National Association of Police Organizations calls for boycott of Nike over Kaepernick campaign“.)
Football fans have shown their distaste for Kaepernick and other NFL players’ politicization of the sport and disrespect for the National Anthem by boycotting the NFL. Their boycott continues to depress TV ratings of NFL games, although I believe ratings and profits no longer motivate Left-infested corporations.
Dominic Patten reports for Deadline Hollywood that viewership for the first official game (Eagles vs. Atlanta Falcons) of the NFL’s new season on September 6, 2018, fell to a 9-year low:
- Only 19 million watched the game on NBC — a decline of 13% from last year’s NFL opener holding the previous record, and the worst any kickoff game has done since 2009.
- Among adults 18-49, the decline was worse — a drop of 14% from 2017.
- For that matter, NFL ratings have declined every year since 2014, but especially since 2016 when Kaepernick began his virtue-signalling anthem protest.
Deadline Hollywood‘s Patten observes:
Even in a TV landscape where ratings and viewership are noticeably dipping, unless you are This Is Us or Game Of Thrones, those results have to worry the NFL and the broadcasters, especially the still Rupert Murdoch-owned Fox with its pricey Thursday Night Football debuting this year
Meanwhile, as the NFL enters the 2018 season, there is still no resolution to the anthem protest issue.
Question: If Colin Kaepernick really cares about #BlackLivesMatter, why isn’t he protesting about the millions of black babies being aborted, or the black-on-black carnage of homicides in cities like Chicago?
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