TDS can't save American Horror Story: Cult as its season opener takes a ratings dive

Their TDS may help “alleviate their real world pain” of the election. Yet it appears to have alienated viewers. Hahahahahahahahahahaha.
From Deadline: Kicking off on the night of last year’s election and Donald Trump’s ascension to the Presidency, there was a lot of 2016 in the debut of American Horror Story: Cult. But not the numbers: with 3.93 million viewers and a 2.02 rating among adults 18-49 on September 5, the latest installment of the Ryan Murphy- and Brad Falchuk -created series premiered down significantly from last year’s season opener of American Horror Story: Roanoke.
In overall sets of eyeballs watching the politically drenched Cult, there was a 24% drop from the September 14, 2016 premiere of Roanoke. Among the key demo, the Tuesday installment topped cable and was the second highest-rated original on all of TV after NBC’s America’s Got Talent. Yet, even with that glory, Cult declined a hard 29% among 18-49s from the Wednesday Roanoke debut of 2016.
In fact, the Cult opener is the least-watched AHS debut since the 3.85 million who tuned in for the Asylum premiere on October 17, 2012. The least-watched AHS debut ever was the Murder House Season 1 premiere on October 5, 2011, which drew 3.18 million. However, while not apples to apples, the Cult opener did perform noticeably better than Roanoke’s closer of November 16 last year (2.45 million viewers, 1.3 rating).
Of course, FX has long said it doesn’t put a lot of stock in Live+Same Day numbers and instead waits for delayed viewing results. If last season is any indication, they should continue to be healthy for the AHS franchise now in its seventh season.

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3 years ago

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Dr. Eowyn
Dr. Eowyn
3 years ago

Excellent news!
This, together with Hollywood’s bad book office, should send a message that Americans are sick and tired of Hellywood’s politics-driven products.

Steven Broiles
3 years ago

This is circumstantial proof that evil, at its heart, is not interesting; Evil is as boring as hell!
I study the political scene not because politicians are good; I study the political scene in order to take that educated guess as to what could happen next. Or soon. In this regard, politics and culture, vapid and evil as they are, are interesting in the way a virus or a bacteria is interesting: Evil has a pathology, but no nature of its own.
We are living in the Age of Satanism Rising. Pray to Our Lady of Quito.