Ever since its merger with Kmart in 2005, the fortunes of Sears, Roebuck, & Co. have declined, its income plunging by 84%. Desperate for sales, the 119-year-old American family store has gone pornographic.
It began in August 2010, when Sears started selling soft porn on its website. The next year, in May, Sears online “upgraded” to selling hard-core pornographic DVDs and music with unimaginatively-titled fare as “Lesbian Sistas,” “Hot Mamas Like Young Chicks,” “Hot and Exotic,” and “Snatched – Curse of the Pink Panties”.
American Family Association sent out an alert, after which Sears was flooded with calls of complaint. The store issued an apology and withdrew the porno DVDs and music from its inventory.
But Sears is at it again.
Until this Tuesday (March 6, 2012) when the ads were pulled, Sears online was selling men’s and women’s “I ♥ Butt Plugs” t-shirts for $13.99 to $15.99 each. But you can still see the ads on Google (click here), but not for long. So I took a screen shot of the Google search page as evidence:
A butt plug is a sex toy, designed to be inserted in the anus and rectum. In some ways, they are similar to a dildo, but they tend to be shorter, and must have a flanged end to prevent the device from being lost inside the rectum.
While there are heterosexuals who engage in anal sex, they are fewer in numbers compared to homosexuals.
A 2007 national survey found that 34% men and 30% women in the U.S. reported ever participating in heterosexual anal sex. The percentage was significantly higher among 20- to 24-year-olds and peaked among 30- to 34-year-olds. The percentage of heterosexuals engaged in anal sex has been rising in recent years, from 20% in 1992 to 34% in 2007.
Although some lesbians practice anal sex, many more gay men do. The 1994 Laumann study found that 80% of gay men practice anal sex and 20% never engage in it at all.
The plain truth is this: The human body is not designed to accommodate anal intercourse.
The rectum is significantly different from the vagina with regard to suitability for penetration by a penis. The vagina has natural lubricants and is composed of a mucus membrane with a multi-layer stratified squamous epithelium that allows it to endure friction without damage and to resist the immunological actions caused by semen and sperm. In contrast, the anus is a delicate mechanism of small muscles that comprise an “exit-only” passage. With repeated trauma, friction and stretching, the sphincter loses its tone and its ability to maintain a tight seal. Consequently, anal intercourse leads to leakage of fecal material that can easily become chronic. Moreover, the intestine has only a single layer of cells separating it from blood. Therefore, any organisms that are introduced into the rectum have a much easier time establishing a foothold for infection than they would in a vagina. The single layer tissue cannot withstand the friction associated with penile penetration, resulting in traumas that expose both participants to blood, organisms in feces, and a mixing of bodily fluids. [For more on the hazards of anal sex and the diseases for which practitioners are vulnerable, go here.]
Already, after poor 2011 Christmas holiday sales, Sears Holding Corp announced it would be closing 120 Sears and Kmart stores. Going the route of slut porn is sure to further reduce its sales because I, for one, won’t be shopping at Sears.