Tag Archives: K-Var

NASCAR turns to the Left; rejects gun ads

The public perception of the National Association for Stock Car Auto Racing (NASCAR) has always been that NASCAR is all-American, pro-Second Amendment, and in sync with red-state values.

No more.

Stephen Gutowski reports for The Washington Free Beacon, August 30, 2019, that two gun companies said NASCAR rejected their gun ads because of the racing company’s “gradual shift on guns”. Both gun companies said a NASCAR advertising agency had solicited ads from them for NASCAR publications, but when they submitted ads, they were told NASCAR would not accept them.

The two gun companies are:

(1) Dark Storm Industries:

Dark Storm said an ad it submitted featuring one of the company’s AR-15s was rejected. Dark Storm wrote in an Instagram post:

“NASCAR decided to turn their back on their customer base, joining the likes of Yeti, Dick’s and Under Armour. We were approached by a NASCAR publication eager to earn our business, but after submitting our ad it was immediately rejected, stating that we cannot depict ‘assault weapons’. As we have learned, NASCAR has made a ‘gradual shift’ but this doesn’t seem very gradual to us. It seems as though NASCAR has turned their back on the overwhelming majority of their fan base in the most embarrassing way possible.”

(2) Online retailer K-Var Corp:

K-Var said NASCAR rejected an ad featuring an AK-47 and 9mm handgun. An April email exchange between K-Var and National Event Publications, which books ads for NASCAR publications, obtained by the Washington Free Beacon shows the ad booker working with the gun dealer on final details of an ad for the souvenir program sold during the Race for the Cup series. Dave Dolbee, general manager of K-Var, said the company thought the ad would be good for brand awareness since the NASCAR audience is considered to be very gun-friendly and notable gun companies had previously advertised in the program. However, the ad company emailed Dolbee in August to say NASCAR rejected K-Var’s ad because of the firearms included in it. Sunny Berlin, art director for National Event Publications, told Dolbee in an email:

“We just heard back from NASCAR on a number of gun related ads and unfortunately due to a gradual shift in their position on guns, these ads must be edited/changed– especially those that are depicted as assault style rifles/sniper rifles. They are still open to some ads featuring some of the less controversial gun accessories, concealed carry, or classes. Can you supply a new ad that would fit more along these guidelines? NASCAR will then review again.”

Dolbee said:

  • K-Var was unable to get any clarification from NASCAR on what it considered an “assault style rifle” or “sniper rifle” or other details of their “gradual shift” on guns.
  • National Event Publications were “cagey about it when they gave me that 24-hour deadline to resubmit an ad.”
  • NASCAR had not even been clear with National Event Publications and did not provide “clear enough guidelines to say ‘it was exactly this in your ad or it was exactly that in your ad.'”

Dolbee told the Free Beacon K-Var refused to submit another ad:

“Naturally we took the position ‘absolutely not’. You can’t do ‘this gun’s good, that gun’s bad.’ You know? I said we wouldn’t deal with them at all if that was going to be the case. We could never go forward with that type of a policy.

It’s just bad for business. I’m somebody who grew up on NASCAR. My father was a huge fan. So, he of course brought me into the sport as a fan. And you see something with that type of a legacy and heritage, instead of being a sporting organization, try and play politics.”

Neither National Event Publications nor NASCAR responded to requests for comment on the policy change.

Backlash to NASCAR’s ban on gun ads was swift:

  • A headline at Outdoor Hub said: “Turning Left: NASCAR Bans Firearm Ads, Cites ‘Gradual Shift’ on Guns.”
  • All Outdoor said: “NASCAR Goes Anti-Gun, Bans Black Rifle Ads”.
  • Radio show host and lifelong NASCAR fan Mark Walters said in a piece for Ammoland that the shift in gun ad policy tells him the racing association is “no longer the NASCAR I thought I knew. Go ahead NASCAR, try to fill the stands with a bunch of David Hogg, Moms Demand Action, Everytown for Gun Safety, urban, progressive, skinny jean wearing, soy sipping, man-bun wearing, Antifa loving, gun-hating socialists. I won’t be around to see how that turns out for you.”

See “Supreme Court ruled in 2008 that Second Amendment applies to individuals, not militias, and may include military weapons,” Feb. 27, 2018.

See these other pro-gun control businesses:

See the Trump administration on gun control:

See these pro-gun control politicians:

H/t Big Lug

~Eowyn

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