Tag Archives: Gillette

Gillette’s ads to feature firefighters after ‘toxic masculinity’ backlash

Early this year, Proctor & Gamble’s Gillette joined “woke” corporations like JC Penney and Dick’s Sporting Goods (whose CEO Ed Stack said he’s okay with Dick’s $150M loss from the company’s gun control policy) in mixing “progressive” politics with business:

  • In January 2019, Gillette launched the #MeToo “The Best Men Can Be” ad campaign against “toxic masculinity,” portraying boys and men as prone to bullying, violence, and sexual harassment — all of which have nothing to do with shaving.
  • In April 2019, Gillette launched the Venus campaign promoting obese women and so-called transgenders. (Note: Unlike other physicians and psychologists, the American College of Pediatricians speaks the truth — that transgenderism is a psychological disorder with no basis in biology.)
  • In May 2019, Gillette doubled down on its promotion of “transgenders” with an ad of a dad teaching his “transgender” son how to shave.

Gillette’s ads prompted many men, including some here on FOTM, declaring they will no longer buy Gillette shavers.

To no one’s surprise except Gillette’s management, Procter & Gamble (P&G) reported a net loss of about $5.24 billion for the quarter that ended on June 30, 2019, due to an $8 billion non-cash “writedown” of Gillette — an accounting term for the reduction in the book value of Gillette’s assets whose fair market value has fallen below the book value, and thus become an impaired asset.

See “P&G’s Gillette lost $8 billion in market value since ‘toxic males’ ad campaigns promoting transgenders

Well, unlike Dick’s Sporting Goods, P&G does appear to care about dollars and profits.

On August 21, 2019, Frank Chung, the finance editor of Australia’s News.com.au, tweeted that “Gillette is ‘shifting the spotlight from social issues’ after ‘toxic masculinity’ backlash.”

Douglas Ernst further reports for The Washington Times, August 22, 2019, that Manu Airan, associate brand director for Gillette Australia and New Zealand, told News.Com.Au about its latest efforts to “authentically connect” with consumers by “shifting” the company’s focus “from social issues to local heroes” like firefighters and personal trainers. Airan said:

“We have a very clear strategy when it comes to how we authentically connect with our consumers. We will continue to talk about what is important to Gillette and that is representing men at their best and helping men do their best. That is not changing. We will continue to do that and demonstrate it in different ways.”

Mr. Airan was coy when asked about future ads on #MeToo-related issues, “We will continue to represent men at their best. This is our purpose and has been our purpose consistently for 118 years and that is not changing.”

~Eowyn

Better than Drudge Report. Check out Whatfinger News, the Internet’s conservative frontpage founded by ex-military!

Please follow and like us:
error0
 

P&G’s Gillette lost $8 billion in market value since ‘toxic males’ ad campaigns promoting transgenders

Capitalists are supposed to be motivated by profit.

And yet in the U.S. today, some capitalists are no longer profit-oriented but have entered America’s culture wars on the side of the Left, no matter the consequences in loss of sales and market shares. Examples include JC Penney, Dick’s Sporting Goods (CEO Ed Stack nevertheless says he’s okay with Dick’s $150M loss from the company’s gun control policy), and now Proctor & Gamble, the Ohio-based multinational corporation that owns Gillette.

Recall that:

  • In January 2019, Gillette launched the #MeToo “The Best Men Can Be” ad campaign against “toxic masculinity,” portraying boys and men as prone to bullying, violence, and sexual harassment — all of which have nothing to do with shaving.
  • In April 2019, Gillette launched the Venus campaign promoting obese women and so-called transgenders. (Note: Unlike other physicians and psychologists, the American College of Pediatricians speaks the truth — that transgenderism is a psychological disorder with no basis in biology.)
  • In May 2019, Gillette doubled down on its promotion of “transgenders” with an ad of a dad teaching his “transgender” son how to shave.

Well, there are consequences to a business being politicized by wading into America’s culture war.

Reuters reports (via Kitco News), July 30, 2019, that Procter & Gamble (P&G) reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter that ended on June 30, due to an $8 billion non-cash writedown of Gillette. (H/t Paul Joseph Watson of Summit News)

Note: A write-down is an accounting term for the reduction in the book value of assets whose fair market value has fallen below the book value, and thus become an impaired asset. A write-down impacts the company’s income statement and the balance sheet. Shareholders’ equity is reduced as a result of the impairment loss included in the income statement. Because shareholders’ equity falls, debt-to-equity rises. A non-cash write-down is an accounting expense that does not involve a cash payment, but it can represent meaningful changes to a company’s financial standing, weighing on earnings without affecting short-term capital.

For the same period last year, P&G’s net income was $1.89 billion, or 72 cents per share.

Gillette razors, gels and foams are some of P&G’s most internationally distributed products. P&G claims the $8 billion writedown was due primarily to foreign exchange fluctuations, increased competition and a contracting market for blades and razors as consumers in developed markets shave less frequently.

Net sales in P&G’s grooming business, which includes Gillette, have declined in 11 out of the last 12 quarters. So P&G has been cutting prices, hoping to claw back market share from upstart shaving brands such as Harry’s and Dollar Shave Club, although P&G, like other consumer goods companies, has been raising prices on its other non-grooming products because of soaring freight and raw material costs.

In July 2016, David S. Taylor, 61, became Proctor & Gamble’s chairman, president and CEO. (Bloomberg)

Unlike other CEO profiles, the Wikipedia entry on Taylor provides no information on his personal life — his upbringing, marriage or children. But according to Truth Finder, Taylor is married to a woman named Marsha, with whom he has three sons, ages 25 to 31. Here’s his Facebook page.

In January 2019, a Reddit post (now “quarantined” by Reddit, but you can still read the thread) tipped us to Taylor being a big Democrat donor, which is confirmed by CampaignMoney.com.

In the 2016 election cycle, Proctor & Gamble CEO David Taylor donated $148,131 in political contributions to the Democratic Party (e.g., its national and state central committees), PACs and causes, including Act Blue, MoveOn.org, and Hillary Clinton’s presidential campaign.

Update:

A reader commented on Taylor’s unsettling “black eyes” that “look like they could burn holes in walls.” Here’s another pic of Taylor for comparison:

Those eyes are frightening . . . .

~Eowyn

Better than Drudge Report. Check out Whatfinger News, the Internet’s conservative frontpage founded by ex-military!

Please follow and like us:
error0
 

Another reason to avoid Gillette: Ad shows father teaching “transgender son” how to shave

Procter & Gamble devoted to being as “woke” as possible.

From NY Post: A new Gillette ad released last week Thursday features a transgender man shaving for the first time.

Samson Bonkeabantu Brown, a Toronto-based artist, shares the personal on-camera experience with his father, who coaches him through the significant life moment.

“Now, don’t be scared,” his father warns. “Shaving is about being confident.”

“Growing up, I was always trying to figure out what kind of man I wanted to become and I’m still trying to figure out what kind of man that I want to become,” says Brown, who addresses his transition through manhood.

Gillette shared the new ad on Facebook with the caption “Whenever, wherever, however it happens.” It continues the company’s marketing campaign addressing masculinity, which was first launched in January with its previous ad focused on “toxic masculinity.”

The Procter & Gamble-owned company used the previous ad to tackle its slogan, “The Best a Man Can Get,” addressing issues of harassment, bullying and men’s mental health.

The ad sparked mixed reactions as some praised Gillette for tackling the topic, while others criticized the company for using a social movement to sell razors.

See also:

Gillette goes woke with “The Best Men Can Be” campaign

Gillette continues their quest to be “woke” by promoting obesity and transgenders

DCG

Better than Drudge Report. Check out Whatfinger News, the Internet’s conservative frontpage founded by ex-military!

Please follow and like us:
error0
 

Gillette continues their quest to be “woke” by promoting obesity and transgenders

Back in January Gillette showcased an ad entitled, “We Believe: The Best Men Can Be.

It highlighted what appeared to be toxic masculinity, bullying and the #MeToo movement. In some ways it was shaming men and boys for being boys.

Gillette promoting morbid obesity

They are now doubling down on their obvious progressive agenda with their new Gillette Venus campaign which features fat women and transgender models. From their Twitter:

Venus is committed to representing beautiful women of all shapes, sizes, and skin types because ALL types of beautiful skin deserve to be shown. We love Anna because she lives out loud and loves her skin no matter how the “rules” say she should display it”

Gillette Venus is also promoting the transgender known as Jazz Jennings:

“I think when you’re coming into your own with your identity, shaving is a form of expression,” @JazzJennings__ , the face of Gillette Venus’ new campaign #MySkinMyWay, tells R29. “When I was transitioning, shaving my legs was that first step.”

Jazz Jennings for Gillette, promoting the scientifically impossible

They is NOTHING beautiful about being morbidly obese. Not. One. Thing.

And there is nothing beautiful about promoting the idea that one can physically change their gender because it is biologically impossible.

But you continue down the “woke” slide, Gillette. Just ask Dick’s Sporting Goods how that is working for them.

h/t Breitbart

DCG

Better than Drudge Report. Check out Whatfinger News, the Internet’s conservative frontpage founded by ex-military!

Please follow and like us:
error0
 

Tuesday Funnies!

. . . and biting political truth-memes.

And my favorite:

~Eowyn

Better than Drudge Report. Check out Whatfinger News, the Internet’s conservative frontpage founded by ex-military!

Please follow and like us:
error0
 

Gillette goes woke with “The Best Men Can Be” campaign

Get woke, go broke.

Interested in Dollar Shave Club? Go here.

DCG

Better than Drudge Report. Check out Whatfinger News, the Internet’s conservative frontpage founded by ex-military!

Please follow and like us:
error0