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2019 ‘Naughty or Nice’ Christmas Shopping List

American Family Association (AFA) has published the 2019 “Naughty or Nice” Christmas shopping list.

AFA only rates nationally-recognized companies, not local or regional businesses.

In rating how “Christmas friendly” a company is, AFA examined the company’s advertising in the print media (newspaper inserts), broadcast media (radio/television), website, social media (Facebook, Twitter), and/or personal visits to the store. If a company’s ads have references to items associated with Christmas (trees, wreaths, lights, etc.) and use the word “Christmas,” AFA considers the company to be “Christmas friendly”. If a company’s ads have items associated with Christmas, but do not use the word “Christmas,” then the company is considered as censoring “Christmas”.

Using those criteria, AFA classifies the companies into three groups:

(1) Nice — companies that are “Christmas friendly”:

  • 1-800-Flower.com
  • Academy Sports
  • Ace Hardware
  • AFA Online Store
  • Banana Republic
  • Bass Pro Shops
  • Bath and Body Works
  • Bed Bath & Beyond
  • Belk
  • Big Lots
  • Books-A-Million
  • Cabela’s
  • Cracker Barrel
  • Dillards
  • Do-It-Best Hardware
  • Dollar Tree
  • H.E.B. Stores
  • HSN.com
  • Hallmark
  • Harbor Freight
  • Harris Teeter Stores
  • Hobby Lobby
  • Home Depot
  • Hy-Vee Stores
  • JCPenney
  • JoAnn Fabrics
  • Kirkland’s
  • Kmart
  • Kroger
  • L.L. Bean
  • Lowe’s
  • Macy’s
  • Marshalls
  • Meijer
  • Menard’s
  • Michael’s Stores
  • Neiman Marcus
  • Pier One Imports
  • ProFlowers.com
  • Publix
  • QVC.com
  • Rite Aid
  • Sam’s Club
  • Scheels Sporting
  • Super D Drug
  • Toys R Us
  • True Value
  • Wal-Mart
  • Zappos.com

(2) Marginal companies:

  • Amazon.com
  • Best Buy
  • CVS Pharmacy
  • Dollar General
  • Safeway
  • Sears
  • Starbucks
  • Whole Foods

(3) Naughty — companies that are not recommended:

  • Barnes & Noble
  • Dick’s Sporting Goods
  • Family Dollar
  • Foot Locker
  • Gap, Inc.
  • Kohl’s
  • The Limited
  • Maurice’s
  • Nordstrom
  • Office Depot
  • Office Max
  • Old Navy
  • Pet Smart
  • Staples
  • Stein Mart
  • Supervalu
  • TJ Maxx
  • UncommonGoods.com
  • Victoria’s Secret
  • Walgreens

H/t Big Lug

P.S. A reader emailed me, pointing out the curious absence of Chick-fil-A from the list. See also my post, “The mask comes off: Chick-fil-A donates to anti-Christian, pro-abort, LGBT organizations”.

~Eowyn

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