From Hollywood Reporter: Saks Off 5th announced the launch of Le Cloud on Tuesday, a ready-to-wear collection of wardrobe essentials that caters to women of all shapes and sizes. Le Cloud is designed by Amy Schumer and celebrity stylist and costume designer Leesa Evans.
Thirty percent of net proceeds from sales will be donated to not-for-profit organization Community Partners in support of the STYLEFUND project, which was founded by Schumer and Evans. The initiative aims to empower women from all economic backgrounds through the use of clothing.
(From their web site: “Our goal is to simplify the process of getting dressed by helping women better understand their silhouette – creating true confidence.”
I didn’t know that getting dressed was so complicated.)
“My instinct is to be authentic and to empower women of all ages and sizes to do the same. We are making beautiful, comfortable and wearable clothing that is accessible to real women,” said Schumer in a statement. “A Le Cloud customer will feel confident and powerful when wearing these pieces. We take our product seriously, but not ourselves.”
The name of the clothing line was inspired by Schumer’s interest in having her clothes feel like a cloud.
The collection includes ready-to-wear separates such as tops, pants, skirts, a jumpsuit and outerwear. The products were designed with soft and “light as a cloud” fabric and come in classic colors like navy, camel, hunter, charcoal and black. Sizes range from XS to XXL, while the retail prices go from $38 to $248.
“When designing Le Cloud, we approached each style with the goal of creating shapes that make women feel good about themselves, so their unique personalities can shine through,” said Evans. “When you find those silhouettes, they become your daily uniform. It’s both an emotional and positive connection to clothing that we’re trying to create through our brand.”
“This is a first-of-its-kind partnership for us at Saks Off 5th and the essence of what Amy and Leesa are working to accomplish through Le Cloud is something we’re proud to support,” said Tom Ott, chief merchant at Saks Off 5th. “We feel confident about adding Le Cloud to our fashion offering, knowing there is a desire among shoppers for more inclusive and stylish apparel.”
Le Cloud will be available exclusively online and in-store at Saks Off 5th’s 57th Street flagship in New York City and the Beverly Connection location in Los Angeles.
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