Survey shows that millennials trust YouTube stars and bloggers more than their parents

From Daily Mail: Youngsters trust the stars of social media more than their parents, according to new research that reveals how digital habits are sidelining family and friends.

Experts found that 18- to 35-year-olds – the millennial generation – are twice as likely to trust internet ‘influencers’ as a close relative or companion.

Dubbing them ‘gullennials’ – for gullible millennials – researchers found 53 per cent believe advice on Facebook, Instagram and from online bloggers is more reliable than from family and friends when booking a holiday.

Critics, however, warn that online advice is not always unbiased or trustworthy. Companies are increasingly sponsoring posts by celebrities who can subtly use their influence among their millions of followers to increase sales.

As a result, social-media influencers can earn vast sums by promoting lifestyle products and holiday destinations to huge fanbases. The digital agency 383 surveyed 2,032 UK adults on the trustworthiness of internet recommendations.

Spokesman Sukhi Dehal said: ‘It’s a huge concern that the younger generation is so trusting of a source that may or may not be telling the whole truth. ‘Yes, be inspired by social media, but it’s important travellers do their homework with a broader spectrum of trusted resources – whether that’s family and friends or reputable travel-relevant sites.’

DCG

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Lanajosephbc69LophattWilliamAuntie Lulu Recent comment authors
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Alma
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Alma

Magpie Ocasio-Cortez has the answer, however her “Tubers” pappy Bernie Sanders et al. make her the best marionette of them all.

YouKnowWho
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YouKnowWho

“so trusting of a source that may or may not be telling the truth”.
News alert: millions of Americans of all ages watch and believe NBC, CBS, ABC, MSNBC, CNN, et. al. millinials may just be more malliable. The older folks watching this stuff have already had their die cast.

Auntie Lulu
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Auntie Lulu

This is so depressing . . . I see this phenomena in my great nieces, and nephews, and I just wonder about the state of our world. I guess in the long run, we must just trust in The Lord, and hang on for the ride.

DCG . . . Excellent article.

William
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William

Shocking. Another recent survey found that, shockingly, a third of millennials “aren’t sure” if the Earth is round. The Einstein quote was certainly prescient

Lophatt
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Lophatt

The fact that they never look up tells us something. That something is completely by design. All they have to do is wait us geezers out or hasten our departure, and they’re home free. They will be able to tell these droids anything and they’ll believe it. They don’t think they have a right to disagree. They look left, they look right, and then they decide whether to go back to their cell phone or to “trigger”. If I had t guess (and I do) I’d say these controllers are slapping themselves on the back about now. They have been… Read more »

josephbc69
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This doesn’t apply to everyone; I have employees in their early 20s and they’re very intelligent, fully aware of what’s going on, and they reject most of it as being –well, foolish would be a kind way to put it–.