Stores friendly or hostile to Christmas

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The first day of the Christmas shopping season, the day after Thanksgiving, is called Black Friday for a good reason. It’s the point at which retailers begin to turn a profit, or are “in the black“. Many retailers depend on Christmas sales for as much as one quarter of their annual revenue.
According to the National Retail Federation, Americans spent $563 billion in Christmas shopping in 2011. For 2012, that figure is expected to increase 4.1% to $586.1 billion.
Despite the importance of Christmas shopping to their profit margin and, in many cases, their very survival, increasing numbers of retail stores in America now refuse to say “Merry Christmas” or even recognize Christmas, out of “political correctness,” which is really just cowardice or worse.
At the same time, while dissing Christmas, these stores still want our hard-earned money! What hypocrisy.
It makes no sense for us to do our Christmas shopping in anti-Christmas stores because in so doing, we are simply aiding and abetting those who don’t even have that elemental ounce of courage to stand up for the truth.
For the simple truth is that every year, Americans go into a buying frenzy NOT because of the Jewish Hanukkah, NOT because of the entirely made-up black holiday called Kwanzaa, and NOT because of the wiccans’ Winter Solstice.
The simple truth is that every year, Americans go into a buying frenzy, buying hundreds of billions of dollars of stuff, because of CHRISTMAS.
The American Family Association has compiled a list of top retailers in accordance with whether and how they recognize Christmas. Use the list as your guide for your Christmas shopping!

Just remember: Shop in Blue and Green stores. Shun the Red stores!

Color Code:

BLUE: An AFA “5-Star” rated company that promotes and celebrates Christmas on an exceptional basis.
GREEN: Company uses the term “Christmas” on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use “Christmas” sparingly in a single or unique product description, but as a company, does not recognize it.

Companies that are pro-Christmas

AFA Online Store
ACE Hardware
Bass Pro Shops
Bed Bath & Beyond
Best Buy
Big Lots
Collective Brands
CVS Pharmacy
Dick’s Sporting Goods
Dollar General
Dollar Tree
H.E.B. Stores
Hancock Fabrics
Harris Teeter Stores
Hobby Lobby
Home Shopping Network
JoAnn Fabrics & Crafts Stores
Michael’s Stores
Neiman Marcus
Office Max
Pier One Imports
Rite Aid
Scheels Sporting Goods
Super D Drug
TJ Maxx
Toys R Us

Companies marginal on “Christmas”

  • Bath & Body Works
  • Hy-Vee Stores
  • L.L. Bean
  • Safeway
  • Sam’s Club
  • Starbucks
  • True Value
  • Walgreens
  • Whole Foods

Companies AGAINST “Christmas”

  • Banana Republic
  • Barnes & Noble
  • Family Dollar
  • Foot Locker
  • Gap Stores BOYCOTT!
  • Limited Brands
  • Maurice’s
  • Office Depot
  • Old Navy BOYCOTT!
  • Radio Shack
  • Staples
  • Supervalu
  • Victoria’s Secret

Here’s a handy pocket-sized list of all three groups of stores, which you can print and take with you on your shopping trips:
Christmas shopping
Want to report on a company? Send your detailed report to
H/t Patriot Action Network

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0 responses to “Stores friendly or hostile to Christmas

  1. Thank-you for this informative post. That said, Banana Republic shoud also be seriously red because it is owned by same company as Old Navy and Gap, as well as their online site, Piperlime.

  2. On one hand, “Christmas is too commercialized and we need to get back to the real meaning of the holiday”
    On another hand, “These stores aren’t capitalizing on Christmas and I am going to boycott them!”
    So which is it?…
    A business exists for one sole reason: to make a profit. Several of the corporations on this list in the “good” category in recent years have came under fire for this, including Target, Lowes, and Sears. After the outrage, they quickly changed their stance and moved themselves out of the “naughty” list. Looking back, does anyone really think these companies seriously care about what religion you are or what holiday you celebrate? Absolutely not, they want your money. They don’t care if you’re shopping for Christmas, Hanukkah, Kwanzaa, someones birthday, or for yourself – they just want your business. We still have somewhat of a free market and people are free to boycott any business they want, but seriously, come up with something better than this.

    • Josh and Contrarian:
      There is just no pleasing people like you, is there? No matter what I do, you’ll find something to nitpick.
      Personally, I am repelled by the commercialization of Christmas and the suffocating pressure to buy, buy, buy, and to give presents “just because.” I wish Americans (most of whom are in debt up to their eyeballs) would just stop the frenetic buying of stuff, most of which is useless and unnecessary and wasteful, most of which is “Made in China” crap. My post and the AFA list are for people who do Christmas shopping, so that they’ll at least not benefit offensive stores. Why do you have a problem with that? Jeez.

  3. To be honest, Christmass isn’t actually a Christian holiday. Jesus Christ, if the Bible is any authority on the matter, wasn’t born on Dec 25.; and Santa Clause, christmas trees, eleves ect. are all references to very anti Christian pagan deities and beliefs.
    So in light of this, what is the harm of stores not honoring this pseudo Chritian holiday? I realise their slight has to do with disparaging true Christian beliefs, but they do that all year long anyway. Why not educate people to true Biblical worship instead and do away with these false religion festivals whose only real purpose is to encourage hedonism and materialism?

    • It is obvious that you do not understand Church history. Christmas comes from the derivation, “Christ’s Mass” and it is a Christian holiday for the celebration of the birth of Our Saviour, Jesus Christ. It falls on December 25th in the Liturgical Year. Santa Claus derives from St. Nicholas, who was a Bishop of the Catholic Church, wherein giving to others became a tradition. (See my post on St. Nicholas and the history is discussed therein.) I can go specifically describing to you all of the Christian traditions that accompany this wonderful celebration; however, I have better things to do with my time. You will still declare Christmas as a pagan celebration because you are not interested in the facts.

  4. Boycott blaspheming Target, too!

  5. “IF” on the face of it…it’s just a “ploy!” Then we should boycott ALL stores…right?
    However, no matter “how” you look at it, if one store is supporting “Christianity” as opposed to “Islam” (and Satan)…then I will go with the ones supporting a “belief” in God, Christ, and the Holy Scriptures…that’s just “common sense!”
    Of course, common sense is what is “missing” from those following “Islam!”…like President “Obozo!”

  6. I’m not trying to be rude, just pointing out that most of what these companies do is simply a marketing ploy. If it makes people feel better to see Christmas trees and be told Merry Christmas by the cashier, then fine. I don’t consider a company to be offensive by just not celebrating Christmas.. I do however, consider this very offensive:

    • If it’s “simply a marketing ploy,” then explain why the companies on the Red list refuse to acknowledge Christmas when the vast majority of shoppers are shopping for Christmas, not Hanukkah-Kwanzaa-Solstice.
      I do consider a company to be offensive when it profits greatly from Christmas sales but refuses to acknowledge or even utter the word “Christmas.”

  7. Thank you Dr. Eowyn for this informative post. As to the rest of you people contesting the importance of these lists, you have missed the point. There are companies who acknowledge Christmas, a Christian liturgical celebration, and there are those companies who refuse to acknowledge Christmas, a Christian liturgical celebration. Obviously, which company would you pick to buy from? It really is that simple!
    I am not a materialist. But I do enjoy purchasing little gifts for the people I love, wrapping them up, preparing Christmas cards and decorating my home, as these are all ways to perform acts of charity, make people happy, get involved in the beauty of the celebration and to enjoy the acknowledgment of the incredible Birth of our Saviour and Lord, Jesus Christ. I offer up to Jesus everything I do for Christmas. I enjoy giving! When a person has a birthday, we acknowledge that person with a gift and a card celebrating that God has created them and further celebrating everything they mean to us. Christmas is a great celebration of the Birthday of Jesus and what greater time is it than to give of our goods, time and/or talents?

    • Thank you, Joan, for your much-needed reminder to me that not all Americans are over-consuming greedy materialists! Indeed, there are many who give out of love and selflessness, in accordance with the true meaning of Christmas. I was referring to the mindless mobs who literally trample on each other in stores on Black Friday, trying to get hold of the latest fad. I don’t think they are buying to give to another out of love. [snark]

      • I completely agree with you that the mindless mobs such as those on Black Friday represent anything but the true meaning of Christmas. Instead, they are living “greed” and “selfishness”.

  8. Wasn’t Best Buy somehow involved with the Muslim Brtotherhood? How did they make it on the pro-Christmas list? In fact wasn’t there an article here on FOTM about that!?? I could be losing it!!! I do appreciate this informative post! And I have been boycotting hypocrites and I feel better for it!!!

  9. Simple! Any store that doesn’t mention Christmas, I don’t step inside!
    Their freedom to ignore Christmas. My freedom to spend my money where I want to!

  10. I don’t support Christmas shopping at all. Jesus wasn’t born in December. Why buy others gifts iat all for someone elses birthday. That aside I am more concerned about the crap from China being sold here in the USA. We should boycott China.


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