P&G’s Gillette lost $8 billion in market value since ‘toxic males’ ad campaigns promoting transgenders

Capitalists are supposed to be motivated by profit.

And yet in the U.S. today, some capitalists are no longer profit-oriented but have entered America’s culture wars on the side of the Left, no matter the consequences in loss of sales and market shares. Examples include JC Penney, Dick’s Sporting Goods (CEO Ed Stack nevertheless says he’s okay with Dick’s $150M loss from the company’s gun control policy), and now Proctor & Gamble, the Ohio-based multinational corporation that owns Gillette.

Recall that:

  • In January 2019, Gillette launched the #MeToo “The Best Men Can Be” ad campaign against “toxic masculinity,” portraying boys and men as prone to bullying, violence, and sexual harassment — all of which have nothing to do with shaving.
  • In April 2019, Gillette launched the Venus campaign promoting obese women and so-called transgenders. (Note: Unlike other physicians and psychologists, the American College of Pediatricians speaks the truth — that transgenderism is a psychological disorder with no basis in biology.)
  • In May 2019, Gillette doubled down on its promotion of “transgenders” with an ad of a dad teaching his “transgender” son how to shave.

Well, there are consequences to a business being politicized by wading into America’s culture war.

Reuters reports (via Kitco News), July 30, 2019, that Procter & Gamble (P&G) reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter that ended on June 30, due to an $8 billion non-cash writedown of Gillette. (H/t Paul Joseph Watson of Summit News)

Note: A write-down is an accounting term for the reduction in the book value of assets whose fair market value has fallen below the book value, and thus become an impaired asset. A write-down impacts the company’s income statement and the balance sheet. Shareholders’ equity is reduced as a result of the impairment loss included in the income statement. Because shareholders’ equity falls, debt-to-equity rises. A non-cash write-down is an accounting expense that does not involve a cash payment, but it can represent meaningful changes to a company’s financial standing, weighing on earnings without affecting short-term capital.

For the same period last year, P&G’s net income was $1.89 billion, or 72 cents per share.

Gillette razors, gels and foams are some of P&G’s most internationally distributed products. P&G claims the $8 billion writedown was due primarily to foreign exchange fluctuations, increased competition and a contracting market for blades and razors as consumers in developed markets shave less frequently.

Net sales in P&G’s grooming business, which includes Gillette, have declined in 11 out of the last 12 quarters. So P&G has been cutting prices, hoping to claw back market share from upstart shaving brands such as Harry’s and Dollar Shave Club, although P&G, like other consumer goods companies, has been raising prices on its other non-grooming products because of soaring freight and raw material costs.

In July 2016, David S. Taylor, 61, became Proctor & Gamble’s chairman, president and CEO. (Bloomberg)

Unlike other CEO profiles, the Wikipedia entry on Taylor provides no information on his personal life — his upbringing, marriage or children. But according to Truth Finder, Taylor is married to a woman named Marsha, with whom he has three sons, ages 25 to 31. Here’s his Facebook page.

In January 2019, a Reddit post (now “quarantined” by Reddit, but you can still read the thread) tipped us to Taylor being a big Democrat donor, which is confirmed by CampaignMoney.com.

In the 2016 election cycle, Proctor & Gamble CEO David Taylor donated $148,131 in political contributions to the Democratic Party (e.g., its national and state central committees), PACs and causes, including Act Blue, MoveOn.org, and Hillary Clinton’s presidential campaign.

Update:

A reader commented on Taylor’s unsettling “black eyes” that “look like they could burn holes in walls.” Here’s another pic of Taylor for comparison:

Those eyes are frightening . . . .

~Eowyn

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DCG
Admin
DCG
1 year ago

I quit buying P&G products…and there is a lot of them.

I tried to find out about Taylor as well after the toxic masculinity ad. Indeed not a lot of info about him. He does look to be adverse to toxic masculinity though…

williamofberkshire
williamofberkshire
1 year ago
Reply to  DCG

He looks like a dangerous psychopath

greg caruth
greg caruth
1 year ago

As a public service, here’s a list of P&G products. We buy 3 of their products. Will have to rethink that. https://us.pg.com/brands/

Jackie Puppet
1 year ago
Reply to  greg caruth

They are pervasive, like how many different brands of laundry detergent do they need?

It’s like if you boycott a certain brand for whatever reason, that’s OK, they’ll have 4 more brands at the supermarket, waiting for you to buy one of them.

Lana
Lana
1 year ago

Once again we have a filthy rich liberal who wants to lecture the peons on morality through their clout and commercials. If we are to believe the late Aaron Russo’s claim based on his personal experience ( and I do ) that once you become wealthy or prominent you are tapped by the bankers to join their satanic club then this explains everything. There is only one banker agenda and it does not include God, personal liberty, nationalism, healthy humans, healthy human sexuality, the family or for that matter men, esp. White men. So this really is all consistent isn’t… Read more »

Dan
Dan
1 year ago
Reply to  Lana

Just forty-two seconds was all I could take listening to this unctuous hypocrite Taylor talk about the merits of diversity on YouTube. Everything about this beta douche from the giveaway mismatch between his gestures, expressions and voice says he’s a psychopath.

Lophatt
Lophatt
1 year ago
Reply to  Lana

Your mention of Russo’s comments are accurate. This is the “secret” of wealth. It is “control”. Those who truly control wealth do not care about how much THEY have. They care about controlling other’s ability to manage their own destinies. The perverted sex/murder, etc., aspects are seen as “rewards” on one hand, and warnings on the other. Either way, they “allow” these chosen to have greater wealth but control them in other ways. There have been rare examples of some who broke free. Oddly, I don’t know what happened to them ultimately. If you think it through, even if you… Read more »

Lana
Lana
1 year ago
Reply to  Lophatt

Don’t know if you have seen this but it is one banker who found his way out, but not without a heavy price. No idea whether he has his money anymore, but at least he may have retained his soul. I think he might be a rarity.

https://www.youtube.com/watch?v=xC62iJ_oXDE

TrailDust
Admin
1 year ago

P&G changed their logo after 1980s controversy pointing to the logo as having occult symbolism. This article makes me wonder about the old logo. http://fellowshipoftheminds.com/wp-content/uploads/2019/07/pg-old-logo.gif

williamofberkshire
williamofberkshire
1 year ago

Once again profits, share prices, the normal concerns of corporations, are irrelevant.We are in the endgame stage, all that matters here is using a large corporation as a vector to spread the message of Satan. Look at Taylor – a Hannibal Lecter-type psychopath. His black eyes look like they could burn holes in walls. Still P&G requires some revenue to keep operating so all of their products should be boycotted immediately and forever. Easy for me, I don’t buy any of their stuff, I don’t buy much of anything. I don’t want anything. David Taylor, you’re sh*tting in tall cotton… Read more »

williamofberkshire
williamofberkshire
1 year ago
Reply to  Dr. Eowyn

The eyes display a cold, chilling fixity of purpose, like a Komodo Dragon with high intelligence. Menacing. If Taylor should approach me (unlikely – I don’t get invited to many corporate board meetings these days 🙂 – my response would be “Get away from me..”

Jackie Puppet
1 year ago
Pearl
Pearl
1 year ago
Reply to  Jackie Puppet

Well what exactly is your point in linking to this article? It presumes to define “morality” according to leftist goals and creates a false narrative that normal people who oppose socialism are thereby made into soulless “capitalists”. It is entirely rubbish.

Jackie Puppet
1 year ago

But it’s not just companies that are advertising for a very narrow segment of the population, now the companies themselves are making queers/shemales/ITs (definitely NOTHING to do with Information Technology) feel welcome in their workplaces:

https://www.chicagotribune.com/business/ct-biz-gender-at-work-pronouns-20190731-da5f5jckqbfe3pturzv6dc2h7i-story.html

Steve Polson
Steve Polson
1 year ago

Taylor’s personal virtue signaling is torpedoing the company’s stock! Can’t the stockholders sue him for breach of fiduciary duty?

Lana
Lana
1 year ago

Methinks those pupils could turn to reptilian eyes in the….well……blink of an eye. Watched an episode of Ancient Aliens last Friday night- unfortunately only caught the last 15 minutes, but it was on the Reptile aliens that many have reported seeing. This episode picked up a lot of what David Icke has said regarding Reptilian interference with the human race without crediting him, but the way it presented it did give me shivers though I am not new to this theory…it expounded on the fact that there could be Reptilians ( demons) taking the shape of humans, even leaders, to… Read more »

williamofberkshire
williamofberkshire
1 year ago
Reply to  Lana

You seem to acknowledge that the “aliens” are in fact discarnate extradimensional demonic entities. IMO it is highly unlikely that ET aliens are “out there” but the ET’s (grays, reptilians, Nordics) people report encountering present themselves as such. We may very well be alone in the universe and it’s not clear that life can even exist elsewhere. There are pictures from the Mars rovers that appear to show fossilized remains of primitive life forms like sand dollars and sea urchins but who knows if they were even taken on Mars? I trust NASA/JPL about as far as I can throw… Read more »

Lana
Lana
1 year ago

I feel the same way about Ancient Aliens- I know it is full of disinfo , or it wouldn’t be on the tube would it? I rarely even watch it, but this one issue with the Reptilians really struck me as a truth they were telling while trying to soft peddle it at the same time. I have no idea what these beings are. I conjecture only after reading multiple ideas and sources and yet truthfully I can say, ultimately I have no idea because it is all beyond proof.

William
William
1 year ago
Reply to  Lana

Some people have suggested that David Icke is referring allegorically to (((reptilians))) but he insists he means it literally. There have been many credible reports of people shifting to reptilian form. A mystery. “There are more things ‘twixt heaven and Earth…”

SM Kay
SM Kay
1 year ago

I told the wife, I will grow a beard before I buy their products again.

Ziggy
Ziggy
1 year ago

Sanpaku eyes. Where you can see above and/or below the pupil.
Edge of Wonder taught me about those psychopath eyes.
That guy is for sure creepy.

williamofberkshire
williamofberkshire
1 year ago
Reply to  Dr. Eowyn

wow