PETA demands animal cookies be “uncaged”

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Why no one takes PETA seriously. IT’S A COOKIE.

Maybe these “animal advocates” should focus more on reducing the number of animals they euthanize.

From Yahoo: After more than a century behind bars, the beasts on boxes of animal crackers are roaming free.

Mondelez International, the parent company of Nabisco, has redesigned the packaging of its Barnum’s Animals crackers in response to pressure from People for the Ethical Treatment of Animals.

PETA, which has been protesting the use of animals in circuses for more than 30 years, wrote a letter to Mondelez in the spring of 2016 calling for a redesign.

“Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats,” PETA said in its letter.

Mondelez agreed and started working on a redesign. In the meantime, the crackers’ namesake circus — Ringling Brothers and Barnum and Bailey — folded for good. The 146-year-old circus, which had removed elephants from its shows in 2016 because of pressure from PETA and others, closed down in May 2017 due to slow ticket sales.

The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring and prominent “Barnum’s Animals” lettering. But instead of showing the animals in cages — implying that they’re traveling in boxcars for the circus — the new boxes feature a zebra, elephant, lion, giraffe and gorilla wandering side-by-side in a grassland. The outline of acacia trees can be seen in the distance.

“When PETA reached out about Barnum’s, we saw this as another great opportunity to continue to keep this brand modern and contemporary,” said Jason Levine, Mondelez’s chief marketing officer for North America, in a statement.

Mondelez is based in Illinois, which passed a statewide ban on circuses with elephants that went into effect in January. More than 80 U.S. cities have fully or partially banned circuses with wild animals, according to Animal Defenders International.

PETA Executive Vice President Tracy Reiman says she’s celebrating the box redesign for the cultural change it represents.

“The new box for Barnum’s Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows,” she said.

Nabisco has been making Barnum’s Animals crackers since 1902. It has redesigned its boxes before, but only for limited-time special editions. In 1995, it offered an endangered species collection that raised money for the World Wildlife Fund. In 1997, it offered a zoo collection that raised money for the American Zoo and Aquarium Association. And in 2010, it worked with designer Lilly Pulitzer on a pastel-colored box that raised money for tiger conservation.

The company won’t say how many boxes it sells each year. Canadian boxes already had a different design and aren’t affected.


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10 responses to “PETA demands animal cookies be “uncaged”

  1. Is PETA run by kindergartners?

  2. Whether the animals in the cookie box are caged or not caged, the cookies are “crunchy “ and delicious; we have a lot of animals roaming the streets and killing innocent people. Those are the real animals that need to be “crunched”.

  3. Peta needs to be put on an endangered animal’s list. Then hunt them into extinction problem solved. That is how I feel about them they put an animals life before a human. People have had to fight in court for killing a bear that was trying to kill them and put them in a hospital. Peta goes after them in court and destroys there financials to no end.

  4. Seriously?? They have NOTHING more important to do with their time and OUR money?

  5. I think we’ve established that they’re insane. They just can’t seem to quit trying to outdo themselves:

  6. Shouldn’t PETA be classified as a terrorist organization, considering their tactics, and also the fact they do not treat animals ethically at all, killing a lot of them?

    More to the point, why should a bunch of anti-animal rights creeps have such say that they can bully things into adopting such policies? This is a cracker box for goodness sakes, and besides that, the animals will never be free of the cracker box, so they are still in essence caged.

  7. Well the giraffe did look uncomfortable…

  8. These people are so short-sighted and provincial: In the 1500’s, the German Renaissance artist, Albrecht Durer, drew/engraved a sort of “police sketch” of a Rhino…..never seen by him, but seen in Africa by the person who described it to him. Go look it up. Amazing. His art work informed millions of others in Europe about the animals of distant continents/places, such as the Rhino.

    Flash forward….zoos and circuses performed this same duty to millions of people who would, otherwise, never see, never maybe even KNOW about the existance of animals from other continents…and then…flash forward to modern day PITA and other animal rights activists and consider: That which is unknown can not be defended…..

    These activists might have the right motive at heart—but they threw the baby out with the bathwater…they did not allow that past organizations, even if commercial….had a hand in raising the consciousness of people through the very education to these animals in the first place. Who might know or care about the distinction between the African/Asian elephant if they’d never seen them or been educated about them? Who might care or pay attention to the harvesting of tusks or horns in Africa to sell to China folk medicine makers if they’d never SEEN a Rhino or elephant? All politics is local…and LIKEWISE, much of what we care about is locally-sourced. PITA has worked against its own agenda by excluding the very entities that first introduced many of its “foreign subjects” to the people who end up caring…..These, who ended up acquiescing to there demands/by-lines…should have been touted as co-workers through the years in bringing the issues to the populace.


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