NFL announces Obama supporter Jay-Z will be their “live music entertainment strategist”

Videos NSFW.

Yeah, that’s the ticket! This will definitely change my mind about returning to watching the NFL. NOT.

From Yahoo: (The post JAY-Z announces entertainment and social partnership with NFL appeared first on Consequence of Sound.)

Always remember, JAY-Z isn’t a businessman, he’s a business, man. Not long after becoming the world’s first billionaire rapper, he signed up to be the chief brand strategist of cannabis company Caliva. Now the hip-hop mogul has entered into another high-profile partnership — with the NFL.

The New York Times reports that the NFL and Roc Nation have signed a deal that makes JAY-Z the league’s “live music entertainment strategist.” The role will involve JAY-Z and his team consulting on the Super Bowl halftime show as well as other league concert events. That’s heartening news for those of us who have been disappointed in recent lackluster Super Bowl performances from the likes of Maroon 5 and Justin Timberlake.

What’s interesting about the deal, however, is that JAY-Z has been a vocal critic of how the NFL has handled the anthem kneeling protests and Colin Kaepernick’s apparent blackballing. In fact, the buzz in 2017 was that he turned down the halftime gig as an act of solidarity with the former NFL quarterback.

Which is likely why the partnership is far from limited to music programming. Roc Nation will be heavily involved in the league’s key social initiatives. That includes the “Inspire Change” social justice campaign, which makes donations to “groups fighting for criminal justice reform, opportunities in economically challenged areas and better relations between the police and local communities.”

“The NFL has a great platform, and it has to be all-inclusive,” JAY-Z told the Times. “They were willing to do some things, to make some changes, that we can do some good.”

“We don’t want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better,” said NFL commissioner Roger Goodell. “I think that’s a core element of our relationship between the two organizations, and with Jay and I personally.”

An official announcement will be made a press conference tomorrow. We’ll see if Roc Nation can help change the culture of the NFL or lead to more artists being willing to work with the league again.

DCG

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Dr. Eowyn
Admin

There is no bottom to where the NFL would sink.

Kevin Lankford
Member
Kevin Lankford

Only the ignorant, traitorous liars, or cowards,….referred to obama as president.

Alma
Member
Alma

The “purrrrrrrrfet” match, the pimp and football. Football is done.

txfella
Guest
txfella

Dead to me.

Judy JJ Smith
Guest
Judy JJ Smith

“I think that’s a core element of our relationship between the two organizations, and with Jay and I personally.” Okay–grammar lesson time…I am so sick of this ‘___ and I’ when not appropriate. In college I had an excellent, knowledgeable professor. When explaining this error years before it became an error on every tv show, in every article…blah, blah, blah!! Use Jay and I like two sentences. Would you say ‘and with jay personally’? Yes. Would you say ‘and with I personally’? No. Should be: I think that’s a core element of our relationship between the two organizations, and with… Read more »

Auntie Lulu
Guest
Auntie Lulu

I just find this man to be one of the most revolving individuals I have ever seen in my life. The fact that he has amassed a fortune with his filthy lyrics, and body language is just appalling.

Auntie Lulu
Guest
Auntie Lulu

I’m glad I won’t be watching the NFL. It seems they have gone over a cliff.

Dave
Editor

Jerry Glanville said it best:

NFL stands for NOT FOR LONG.

Thank God for college football.

Dan
Guest
Dan

The NFL is finally equating the culture of football with the culture of Jay Z, and it’s about time. I can’t take watching football, for one thing because there are (verifiably) less than 13 minutes of live action during a 3 hour telecast, plus the jackass commentary from ex-players was already stale 20 years ago. So now I guess fans will get Jay Z and a chorus of rappers dressed like Fat Albert intruding on what’s already a farce with hip hop themes like killing cops, raping white women, and looting downtown. As Michael Hoffman writes, if the cryptocracy can… Read more »

William
Member
William

Jay Z and the NFL – perfect together. Maybe he’ll book Beyonce to flash her disease-ridden cloaca at the Stupid Bowl halftime show. To boost ratings. Seriously, pro football, pro sports generally, are just bread and circus distractions for a country with major, major problems that is decaying and collapsing before our very eyes. My only interest in football now is Tom Brady who, at 43, is still playing at the top of his game which is, if not impossible, downright unnatural. We know his wife dabbles in the occult and Brady himself is into some very dark stuff despite… Read more »

Mad Celt
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Mad Celt

That’s music? I call it Urban Yodeling. Of course, it’s for the NFL, which is clenching at anything to stay above water. Now, with his new found position, let’s see how long this guy lasts before the first body falls due to artistic differences.

William
Member
William

I tried watching one of videos. Can’t. Gee whiz, the stuff people listen to these days. It just sounds like ooga-booga to me. I just have to accept that I’m no longer one of the Hep Cats

Alma
Member
Alma

The NEW PIMP ON THE (NFL) block, now his slut can dance on the stage and show one teat off ! Yeayyyyy!!!

TrailDust
Admin

NFL is really off track.