There’s a new Devil in town
Positioning is “the place a product occupies in consumers minds relative to competing products”. – Kotler, P., & Armstrong, G. (2012). Principles of Marketing. Pearson Prentice Hall.
Hillary is now The Devil
Donald Trump knows positioning. He is a marketing genius. He knows how to positively position his properties and developments and his brand. But he also knows how to negatively position his competitors. Just ask Little Marco or Lyin Ted. They’ll confirm his effectiveness.
The Donald has be experimenting on the best position to place Hillary in the minds of the voting public. Lying Crooked Hillary may have just been promoted to the position of The Devil.