Woke unity: Grocery chain to highlight minority-owned products with special labels

Giant Food is supermarket chain based in Maryland that has 169 stores and 159 full service pharmacies located in Delaware, Maryland, Virginia, and the District of Columbia. Their woke leaders have decided to add labels to products so you know if they are made by a minority-owned business.

From the WDVM story:

“The labels represent businesses that are Women, Black, Asian-Indian, Hispanic, LGBT, Asian-Pacific, or Veteran owned. The program is part of the store’s efforts to promote diversity.

“We have identified any U.S.- based vendor that is 51% or more owned by one of our minority suppliers,” said Kate Kowalzik, Director of Brand Strategy and Media at Giant Food. “Businesses with certifications have also been included and the list continues to grow.”

Read the whole story here.

Considering that #notmypresident Biden plans to prioritize small, minority-owned business (whites excluded), is this really such a good idea?

Then again, it might be. Because of a label such as this one could look up to see if the company supports the Marxist BLM group.

You know what label I’d rather see?

DCG

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melthemean
melthemean
13 days ago

This concept might work both ways, though (depending on the clientele) by highlighting which products not to buy…

JayJay
JayJay
13 days ago

Guess who is paying for those labels and them being added??
YOU–enjoy your manipulation.

Beverly
Beverly
13 days ago

Sounds like a good way easily to identify products to never purchase for people who think wokeness is evil.

truckjunkie
truckjunkie
12 days ago

I guess they think they’re helping Minorities by doing this,but in reality,aren’t THEY being RAAAAAAAACIST?

CogitoErgoSumantra
CogitoErgoSumantra
12 days ago

I think this could backfire… like a “Hecho en China” label.

Bill steamkoch
Bill steamkoch
12 days ago

Time for some Shenanigans I guess. I wonder if we Put White owned what would be the outcome.
The store would be burnt down, but we know that all ready.

Dr. Eowyn
Admin
12 days ago

These labels mean squat if the products are poor or overpriced.

True Dan
True Dan
11 days ago

The Giant Food Chain is owned, I believe, by a Dutch Company. They also own the Martin’s Food Store chain in Virginia.

youknowwho
youknowwho
11 days ago
Reply to  True Dan

Not sure there are still Martains around. All Central VA M.’s run off by Publix. Pryor to M.’s they were Ukrop’s, a Christian, family owned business. Closed on Sunday and sold no alcohol. Successful biz for 3 generations. U.’s still doing g biz and charity here.

youknowwho
youknowwho
11 days ago

What if I want to shop in the Western European Caucasian section?

BTW Why not put a little USA flag on U.S. made stuff.

Last edited 11 days ago by youknowwho