Mattel introduces “gender neutral” Barbie

From Yahoo: Mattel, the company behind Barbie and American Girl, has announced a new line of gender neutral dolls called Creatable World. In the brand’s own words, it is “a doll line designed to keep labels out and invite everyone in — giving kids the freedom to create their own customizable characters again and again.”

The tagline for the dolls, “All Welcome,” is an accurate description of the toys that are something of a blank canvas and encourage creative play. Each doll retails for $29.99 and comes with short hair, a long haired wig, clothing and accessories that can be mixed up to create hundreds of looks.

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” Kim Culmone, senior vice president of Mattel Fashion Doll Design, said in a statement.

Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them.”

Reactions to the gender-neutral Creatable World dolls were mixed. Many showed their love for the new toy. Others aren’t so supportive of the new member of the Mattel family.

This is not Mattel’s first foray into pushing the boundaries of what dolls represent to children in our changing culture. In 2016, Barbie got a major makeover, with the brand launching tall, curvy and petite versions of the iconic doll, which was also made available in a variety of skin tones and hair types for the first time.

The brand had faced facing longstanding criticism over the toy’s unrealistic proportions and lack of diversity, and the move came amid slumping sales for the brand, which launched in 1959.

Barbie’s proportions have changed slightly over the years, but Mattel has continued to face criticism for promoting an unrealistic body image to girls. The company has largely deflected criticism in the past, arguing that the doll’s various career choices — doctor, astronaut, businesswoman — support female empowerment, and denying that Barbie influences girls’ body image.

Barbie also launched its “Inspiring Woman Series” line in 2018 on International Women’s Day, calling it a “doll line dedicated to honor historical role models who paved the way for generations of girls to dream bigger than ever before.”

This August, they debuted the latest additions to its “Inspiring Women” Barbie collection: Rosa Parks and Sally Ride. The line includes other other notable figures, including Amelia Earhart, Katherine Johnson and Frida Kahlo.

And just this past February, Mattel announced a new member of Barbie’s “Barbie Fashionista” line — a doll in a wheelchair. A representative from Mattel told Yahoo Lifestyle that a doll with a wheelchair accessory is one of the most requested items from Barbie fans and within this line there are now two options to choose from.

Mattel seems to be shifting their focus as a brand from a single doll style to multiple options that reflect children’s lives and how they function in the world. Only time will tell if this cultural shift is here to stay.

DCG

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Dr. Eowyn
Admin
1 year ago

There must be a word to describe a political-economic system wherein privately-owned businesses are complicit in psychological propaganda, in this case, promoting the biological fakery of “transgenderism”.

Alma
Alma
1 year ago

Why gender neutral dolls? Watch it coming soon, one package will feature one black one white male dolls, one package -one black one white female dolls, and a separate one transgender doll. The kids will decide which one to ask for Xmas, the parents will comply, the manufacturer will make money and the degradation of the children will start at an early age, all in the name of love and accepting people for who they are.

kjf
kjf
1 year ago

The child is not the one screaming for this. It is the corporations and their (((ad agencies))). It is just like unicorn. No kid asked for the nasty evil animal, it was chosen to be pushed. Any parent who buys unicorns for their children or grandkids needs their head examined with a SW 44

Dan
Dan
1 year ago

The chairman and CEO of Mattel is an Israeli, Ynon Kriez. The creator of Barbie dolls was Mattel’s founder’s wife, Ruth Handler, who claims she was inspired to create sexualized, adult female dolls for little girls because of some bullsh*t fairytale for idiots. The intent was unambiguously to inflict the sexualization of little girls on an unsuspecting America, derived directly from the Talmud’s explicit sexualization of little girls for the sexual enjoyment of Jewish men. Michael Hoffman, who’s considered an expert on the Talmud by Jews and non-Jews alike, has extensively documented this abomination and other similar offenses. How could… Read more »

Kevin J Lankford
Kevin J Lankford
1 year ago

Gender neutral dolls??….What is the point,..other than to purposely confuse young minds.

It always was right and proper to exclude actual representation of genitalia, but to actually represent people as androgynous exposes a clear perverted agenda.

Pearl
Pearl
1 year ago

All I can say is I will never buy another Mattel product.

Jackie Puppet
1 year ago

Thanks DCG, for NOT posting the twitter announcement that featured sexually confused kids holding their “Kenbies”.

I know what Charlize Theron’s getting her adopted gender-confused kid for Christmas, or its birthday…

William
William
1 year ago

“To celebrate the postive impact of inclusivity” can be roughly translated to mean the promotion of anything and everything that is bizarre and unnatural. Dolls presumably should represent a fantasy ideal. No kid identifies as being gender neutral, gender malleable, they have to be taught that, indoctrinated. And wheelchairs? The point is..what? Nothing says toys and fun like wheelchairs. Next up – morbidly obese Barbie with one of those electric carts they use at Walmart for the fat/disabled as an “accessory”. Maybe schizophrenic Barbie (you can give her ECT), Autism Spectrum Barbie since that’s so popular now. How about senior… Read more »

Dave
Dave
1 year ago
Reply to  William

Cancer dolls.

YouKnowWho
YouKnowWho
1 year ago

Diversity and inclusivity is Bull$hit.