Liberal logic: L'Oreal Paris' new representation for hair campaign wears hair-covering hijab

loreal

A marketing campaign for guess which product?


When you are trying to sell hair products shouldn’t you actually see fabulous hair? I really don’t buy products based upon a company “valuing my voice.”
Brilliant marketing move, L’Oreal.
From HuffPo: L’Oréal Paris has made tremendous strides toward inclusivity by casting Amena Khan ― a British beauty blogger who wears a hijab ― for its latest hair care product, Elvive.
A blogger, model and co-founder of Ardere Cosmetics, Khan has called the new collaboration “game changing.” She is the first woman who wears a hijab to be featured in a major mainstream hair ad.
“How many brands are doing things like this? Not many,” Khan told Vogue UK this week. “They’re literally putting a girl in a headscarf ― whose hair you can’t see ― in a hair campaign. Because what they’re really valuing through the campaign is the voices that we have.
“You have to wonder ― why is it presumed that women who don’t show their hair don’t look after it?” she said. “The opposite of that would be that everyone that does show their hair only looks after it for the sake of showing it to others. And that mindset strips us of our autonomy and our sense of independence. Hair is a big part of self-care.”
Khan, who has more than 570,000 followers on Instagram, has posted plenty of images to celebrate her latest achievement.
“So… lately I’ve had a complex relationship with my hair feeling lacklustre,” she wrote in one caption. “When I take off my scarf, I want my hair to be more radiant — don’t we all? I’m so excited and incredibly proud to announce that I’m part of the new L’Oréal Paris Elvive World of Care Campaign.”
At a time when U.S. President Donald Trump is amplifying the Islamophobic messages of far-right groups like Britain First, some brands ― like Mattel and Nike ― are making a point of providing greater visibility for Muslim women.
“For me, my hair is an extension of my femininity,” Khan told Vogue UK. “I love styling my hair, I love putting products in it, and I love it to smell nice. It’s an expression of who I am.”
h/t Twitchy
DCG

Please follow and like us:
error0
Tweet 20
fb-share-icon20
 

Leave a Reply

avatar
  Subscribe  
Notify of
Youghn
Guest

Notice she’s not spouting all these adjectives while living in Iran under the influence of mullahs. She doesn’t mention that Mohammed said a woman is only worth half the value of a man because they are stupid and basically evil creatures. She’s in the west where opportunity for women actually exists, putting a false spin on Islam because it’s furthering her career. Not because she’s so devout she wants to live in a Moslem theocracy. Watch what people do, not what they say and you’ll find out they aren’t what they appear to be.

Kevin Lankford
Member
Kevin Lankford

So, she doesn’t even have to use it, to prove it.

Lophatt
Member
Lophatt

Yeah, she can go right from “L Oreal” to breast cancer research and no one will notice.

Dr. Eowyn
Admin

More liberal kowtowing to Islam. Two standards: One for Muslims, another for the rest of us.

Lophatt
Member
Lophatt

Israel is going to get their noses out of joint.

CP
Guest
CP

❤️

CP
Guest
CP

Wonder if Amena Khan wears a hijab as a marketing ploy/tactic/tool to appeal to muslim women. She has her own clothing line [Amenakin Collection], makeup line [Ardere] and blog. Here’s a photo of her with her sisters, neither of which are wearing hijabs.comment image

CP
Guest
CP
kommonsentsjane
Guest

Reblogged this on kommonsentsjane and commented:
Reblogged on kommonsentsjane/blogkommonsents.
What this photo tells me is, “their products are not worth a damn, so you better buy you a SCARF if you are an American because you hair is not going to be manageable.
Now is you are a Muslim, it is a different story cause you live under Sharia, where you are a slave to the men, and whether the product works or not your hair doesn’t have to look good cause it is all covered and smashed.
kommonsentsjane

Alma
Member
Alma

Forget about L’Oreal, Clairol has a range of colors to make gals look perfectly natural, we have Maybelline, Cover Girl, see I’m the old fashion girl of yesterdays, we looked so very beautiful fluttering our eyelashes to the boy next door, even my wrinkles of today look less with Cover Girl, and my grey hair shines like the moon above. Eat your heart out Lorel of Paris!

Alma
Member
Alma

Clairol, Cover Girl and Maybelline are all American ✔️companies.

Lophatt
Member
Lophatt

Ah, and I pictured you gleaming in the sunlight with the rays shining off your piercings and highlighting your face tattoo.

Alma
Member
Alma

DCG, I want to keep my money here.

Auntie Lulu
Guest
Auntie Lulu

Well Alma, I’m with you all the way with those sentiments. Let LOreal sell to the Muslims.

trackback

[…] via Liberal logic: L’Oreal Paris’ new representation for hair campaign wears hair-covering hijab —… […]

vistabee1
Guest
vistabee1

Book of Enoch. Ch 8.

CP
Guest
CP

It would seem that L’Oreal would vet their models before hiring them…
“This is not the first time L’Oréal has hired and then almost immediately parted ways with a diverse model over previous social media posts. Five months ago, the company cut ties with Monroe Bergdorf, its first transgender model, over her remarks about white America’s systemic racism.” […]
https://www.huffingtonpost.com/entry/loreal-amena-khan-hijab-tweets_us_5a6617cae4b0022830052a59