Levi’s jeans joins the anti-gun Left

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Levi jeans are often associated with gun-toting cowboys in the minds of consumers.

Now, Levi jeans have gone full-blown anti-gun.

In November 2016, the CEO of Levi Strauss & Co., the corporate owner of Levi jeans, virtue-signaled in an open letter on LinkedIn, asking that gun owners not bring firearms into Levi stores, offices, or facilities, even in states where it’s permitted by law.

Now, in a Sept. 4, 2018 op/ed in Fortune, CEO Charles “Chip” Bergh declares himself a believer in all the false-flag shootings from Sandy Hook to Parkland, and the company Levi Strauss a supporter for “gun violence prevention”.

Bergh begins by saying that he and his company were attacked after his 2016 open letter, “But these personal attacks pale in comparison to the threats that activists and survivors from Parkland, Sandy Hook, and daily incidents of gun violence face every time they speak up on this issue.”

Then Bergh describes why Levi Strauss is “stepping up” its support for “gun violence prevention”:

As president and CEO of a values-driven company that’s known the world over as a pioneer of the American West and one of the great symbols of American freedom, I take the responsibility of speaking up on the important issues of our day very seriously. We can’t take on every issue. But as business leaders with power in the public and political arenas, we simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work. While taking a stand can be unpopular with some, doing nothing is no longer an option.

That’s why Levi Strauss & Co. is stepping up our support for gun violence prevention. You may wonder why a company that doesn’t manufacture or sell guns is wading into this issue, but for us, it’s simple. Americans shouldn’t have to live in fear of gun violence….

I know that Americans, including many of our own consumers, employees, and other partners, hold a wide spectrum of views related to guns. I’m not here to suggest we repeal the Second Amendment or to suggest that gun owners aren’t responsible. In fact, as a former U.S. Army officer, I took a solemn oath to support and defend the Constitution of the United States. But as retired four-star general Michael Hayden once said, “There are some weapons out there that frankly nobody should have access to. And actually, there are some people out there who should never have access to any weapons.”

Levi Strauss is supporting “gun violence prevention” in three ways:

  1. By establishing the Safer Tomorrow Fund, “which will direct more than $1 million in philanthropic grants from Levi Strauss & Co. over the next four years to fuel the work of nonprofits and youth activists [like Parkland’s David Hogg] who are working to end gun violence in America.”
  2. By “partnering with Everytown for Gun Safety and executives including Michael Bloomberg to form Everytown Business Leaders for Gun Safety, a coalition of business leaders who believe, as we do, that business has a critical role to play in and a moral obligation to do something about the gun violence epidemic in this country.”
  3. By doubling Levi Strauss’ “usual employee donation match to organizations aligned with our Safer Tomorrow Fund.”

Note: Everytown for Gun Safety, founded in 2014 and financed by Michael Bloomberg “to match the National Rifle Association in political influence,” is a non-profit that advocates for gun control.

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38 responses to “Levi’s jeans joins the anti-gun Left

  1. How Stupid. Lots of gun owners will be wearing Wranglers from here on in. It must be a coordinated move of these Formerly American now Communist Companies to Dictate to Americans. I mean even Starbuck’s a Liberal hangout has driven people away after becoming a Homeless Shelter to Smelly Stinky Bums!

  2. Shlopalong daffy

    Yes we gun owners are against gun violence too. That’s why we own them!
    The criminals that threaten with guns & get away with murder all of a sudden change their tune & run when they see someone carrying & able to defend themselves.
    So this mass manipulation by Levi’s is being met by us as an invitation to not carry our money into their shop & also not carry a pair of Levi’s or any of their products.
    You know…we do it to keep us all safe!

  3. You have to take away their money to hurt them boycott is the only answer. I will never buy Levi again.

  4. “… as business leaders with power in the public and political arenas,…” -Chip Bergh

    I’m sorry, Chip. What “power” is it that you imagine you have exactly? The power of money?

    I’m very proud to say that I haven’t spent one red cent on Levi’s since the company went all wobbly on the whole BSA issue…and I’m not the only one.

    They call it a “brand” for a reason, Chip. You just branded yourself as a traitor to the Constitution. In the end, you’ll get what every faithless back stabber gets…hoisted on their own petards. But you’ll still have that brand to keep you company long after your money and your obsessive need for it vanishes. What you just did to yourself and your company will NEVER wash off.

    And on a more public note…folks, NEVER take political advice from a self absorbed wienie with delusions of grandeur named “Chip”!

    Thank you, Eowyn, for bringing this to the attention of the public!

  5. No more Levi’s for me then. In fact they don’t hold up anyway.

  6. Good bye Levi’s! I guess I’ll be wearing Wranglers from now on!

    I have NO problem shunning the companies that shun my American values. Nike, the NFL, Levi Strauss, Dick’s Sporting Goods, etc…these are companies and organizations I once gave business to. Not any more…

    I KNOW I won’t damage these companies, don’t get me wrong. But I sleep better knowing my hard earned money isn’t going to support their racism and hate. Maybe business from the gangsta’s and terrorists and Leftists hordes will be enough to keep them rolling. Not my concern.

    • Wranglers are great. Rustlers are too and heavy duty. 3 year warranty I think. Lee jeans are pretty good but usually over priced. Take it from the guy who’s worn nothing but denim for 58 years. Even Sportman’s Guide series pants are pretty good! Plenty of options out there that don’t involve Levi Strauss & Conspirators.

      You’d think a guy who makes a living covering butts would do a better job of covering his own!

  7. Levi Strauss were the pants of the wild west and now they want to play at being innocent with this disgusting virtue signaling. We will never buy another pair of those jeans as long as I live PERIOD !

    Besides, my friends, there are much better fitting jeans on the market that are actually cheaper. Lets make them pay for their insolence as they forgotten their place in helping the American West to be colonized wearing their products.

    Levi Strauss and guns won the west and now they want to distance themselves because of push back. Have you boys lost your balls. Fuque those Soy Boys, they don’t wear your pants anyway.

  8. Hey Chip: Ask Broward County Sheriff’s Scot Peterson about HIS responsibility to protect children from gun violence.

    Hint: The NRA didn’t force him to be the COWARD he is.

  9. The jewish khazarian mafia….asking us to disarm? I don’t believe it !!

  10. No more Levi’s or anything from that company. Haven’t missed Hollyweird, football, basketball. This is easy.

  11. United we stand, so let’s bring them down, the power is In our pockets, DONT BUY LEVI JEANS. Can somebody tell me if the pants are MADE IN THE USA or are they sewn and sent to America from China, Mexico, Vietnam? Thanks.

  12. Let’s-pitch-Chip-and his jeans- down the drain!

  13. Yep I will never buy Levi again ! And I have worn a lot of them in the past 67 years !!

  14. No more Levi jeans for me.

  15. Once these corporations get infested with liberal management, they become a vehicle for pushing more liberalism rather than innovation.

  16. Haven’t bought Levi’s in years….and never will again. They’ve been added to my anti-2A companies to boycott list.

  17. All American Clothing. Support real Americans.

  18. I stopped buying their jeans after they shipped all the production out of the country and the quality went downhill. Durability is zilch and the last pair I got with the “button fly” had the holes shred rendering the garment useless.

    I’ll certainly follow the link in the post above and look into it, in the meantime anyone who wants a decent value need only to any Target and get a pair of
    Wranglers essentially a knock-off of the Levi’s and at a big discount.

  19. I hope everyone follows through with their promises not to buy from these commies. They should let them know as well. We’re developing quite a list. Looks like a lot of lefty businesses will be homeless soon.

  20. I will go back to wrangler from this point forward , I was spending in excess of 30,000 a year in Jean’s (Levi’s ) for my employees but that just changed now didn’t it…

  21. There are options. Wrangler, Lee, Rustler, & many others. So long, Levi.

  22. I hope they go the way of Nike – down the tubes – with that fake football player they hired. As for me, I will be burning all my Levi’s…if I had any. Or I might go down to Goodwill and buy a couple pairs to burn.

  23. As you know, Levi Strauß was a German, so maybe
    die Führerin Angela Adolf Merkel pressured Levi to follow her mentor Adolf’s lead and help her abolish worldwide gun ownership? Oh yeah, these globalists know exactly what they’re doing and why. Schade! Herr Strauß, go back to Germany!

  24. We should call it the verb Nuke from now on. Don’t buy their stuff. When the thought comes of buying Nike, replace it with Nuke and say Nah!

  25. “I took a solemn oath to support and defend the Constitution of the United States. But ….”

    There it is again, that big ol’ hairy, smelly, “But” that frequently follows some idiot telling you how they “support the Constitution (or maybe the Second Amendment)”, except that they don’t.

  26. While I do appreciate everyone here’s gumption to fight back against these jerks, and their satanist schemes, I would like to remind folks that the corporations doing this likely don’t care about money, the greed is a minimal factor, we’re not dealing with normal people here, these are communist agitators who have a myopic focus on doing the will of whoever is giving them their goose-stepping orders, and while a boycott may do some damage, we need to remember that they aren’t just getting cash from paying customers, they’re likely also getting “bailed out” the same as the banks were some years back, or getting cash to continue operations through other considerably more esoteric channels.

    That is to say, the push for these agendas is not limited to single company instances which are simply “me-tooing” other companies to win brownie points, rather the number of them pushing the same exact thing, plus cross-contamination, so to speak, via boards of directors etc. between companies, shows a highly organized, and concerted, effort. Attacking their greed likely won’t be enough to hamper their attempted insurgent actions when these are a bunch of zealots of the worst kind, driven by a nigh religious (satanism) impetus to push these agendas, at Any Cost. (including monetarily or outright killing the business, I would suspect.)

    Don’t get me wrong, the boycott is good, but I suspect if the corporations get into dire straights their bankster fellows will just use it as an excuse to gouge the citizens further, or slither over to d.c. to get a “corporate resuscitation fund” to bail out the corporations, officially government approved no less, and keep them in business as “critical to the american economy”, “economic security”, “national economic security emergency fund”, or some ridiculous garbage like that, and take a vengeance stab at the citizenry on top of it.

    So the question is, what else (in addition to boycott) can be done to stop the propaganda & agenda-pushing? How can a concerted effort being pushed by zealots with a lot of resources to expend be axed? This is, after all, an invading military, more or less, its just instead of typical weapons they’re wielding media/influence, and money.

    As an aside, perhaps this is why these corporations shipped their production facilities overseas to communist, or otherwise corrupted countries, to protect their “supply chain” from potential for shut down due to american citizens preventing factories from functioning etc. (and also satisfying their greed on the side by paying the production people far less, creating a bloat of cash for the corporation.)

    • Here’s the deal. Companies like Levis, use slave labor in Asia and Central America. They charge maximum money for a now crappy product. They survive on name recognition and their former reputation.

      They are no longer hand selecting fabrics and stitching these together in San Francisco using American labor. Every time we spend $50.00 on a pair of Levis that they paid some Asian $.50 to make we accept shoddy quality and facilitate the system.

      I’ll buy mine at the link that was provided. I already do that with shoes, for the same reason. They are relying on nostalgia to maintain their customer base. And we wonder why no one has morals anymore. It’s time to stop letting these corporations rule the roost.

  27. Get Woke, Go Broke as they say. Let’s see how your 3rd and 4th quarter earnings shape up Levi’s.

  28. Buddy’s Jeans, Texas Jeans, Roundhouse Jeans, and Wild Ass Jeans are all American made with 14 oz American denim, from American cotton. They also all cost less than Levi’s.

    Buddy’s for cowboys (denim pockets come in handy for holding fencing staples); Roundhouse for farmers, carpenters, and mechanics (they have really good bib overalls, too); Wild Ass for forestry, lumber, mining, and carpenters; and Texas Jeans for looking good, going out and even for riding horseback.

  29. I just burned 3 pairs of levi’s! Wrangler’s from now on!


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