Hard pass: Whoopi Goldberg launching new size-inclusive & affordable fashion line

The fashionista Whoopi/Whoopi Goldberg in New York, New York, United States
When: 04 Jun 2018
Credit: Ivan Nikolov/WENN.com

From NY Post: Whoopi Goldberg is taking the leap from New York Fashion Week front row regular to fashion entrepreneur. The EGOT (Emmy, Grammy, Oscar and Tony) winner has announced her plans to launch her own label.

The unlikely fashionista started marinating the idea of starting her own label following a frustrating shopping excursion while on a summer 2017 vacation in Greece. “The View” host was in the market to buy “free and flowy” pieces that were both figure-flattering and true to her aesthetic, but couldn’t find anything and left her Grecian getaway empty-handed.

Goldberg opened up about her fashion frustrations in a recent interview with Business of Fashion. “I started feeling kind of weird about my body, which is something I had never experienced before,” she said. “And it suddenly occurred to me that if that’s how I’m feeling, maybe other people are feeling the same way.”

This fashion epiphany sparked a sartorial fire underneath Goldberg’s sneaker-clad soles that led the star to launch her latest labor of love, Dugbee, a forward-thinking, size-inclusive clothing label.

Goldberg’s business partner and Powell Brand President Joseph Boitano told Business of Fashion the label will cater to “a woman of a variety of shapes and sizes and incomes” who is underserved in the market, adding that the market opportunity is not just plus size customers, but shoppers “in the middle” who might not be fashion obsessed, but who identify with Goldberg’s fashion MO.

Whoopi with her new fashions/photo from Dugbee

Launching May 15 on Amazon, Ashley Stewart, Le Tote and Neiman Marcus, the label will offer looks up to a size 24, including easy-to-wear separates like gingham shirts, black and white striped kaftans, zip-up hoodies and slogan sweatshirts emblazoned with phrases like “I am the American Dream” and “Normal is just a Cycle on a Washing Machine.”

Eager fashionistas looking to buy up the star’s signature styles — prices range from $90 to $400 — can head to Goldberg’s Instagram for a sneak peak of the new line before it officially launches later this week.

DCG

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ChemtrailssuckCalGirlTruckjunkieRichard C YoughnJim Campbell Recent comment authors
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Dr. Eowyn
Admin

Seeing how Whoopi (named after her farts) Goldberg attires herself, plus-size women should avoid her fashion line like the plague.

TrailDust
Admin

Sorry Whoopi, you’ve gone to far to expect me to support anything with your name attached.

Alma
Member
Alma

Awful taste, cheap looking, i wouldn’t be caught with one of those distasteful garments, that’s for people like her.

Alma
Member
Alma

Lookout woman, woooosh, there goes the pink blimp. How could Ted Hanson could have married this POS?

sunajAeon
Guest
sunajAeon

Perhaps this piece of GUTTER TRASH who has tried to cover up PIZZAGATE should try a line of PRISON WEAR for celebrities who are about to be indicted-take a look at the VIEW with Joey Behar (Fake News Incorporated) and her stint a few years ago to try to bring disrepute upon this CHILD PEDOPHILE RING IN DC

Auntie Lulu
Guest
Auntie Lulu

IF that picture is representative of the clothing to be offered . . . I would rather drop dead, or wear a garbage bag rather than any of those offerings.

Silhouette
Guest
Silhouette

A gag over her mouth might be a good start for her fashion line.

Maryaha
Guest
Maryaha

The first thing I think of when I see Whoopie, is how bad she must smell. The smell from her hair alone would gag a maggot. I can’t believe Neiman Marcus is carrying this sh*t; Stanley Marcus would turn over in his grave. I seriously wouldn’t wear one of these outfits to take out the trash.

Glenn47
Guest
Glenn47

I can honestly say, that is some of the ugliest pieces of clothing I have ever seen. There is plenty of other clothing designed for overweight people that actually look nice.

William
Member
William

the label will cater to “a woman of a variety of shapes and sizes and incomes”

For that we already have Salvation Army and Goodwill stores. I must say though that these “pieces” are “true to her aesthetic” : Cheap and common. And ugly

Lana
Guest
Lana

Every time I have seen Whoopi in clips on the view, I have wondered, why in hell does she look like she just slouched out of her bedroom? I mean usually anyone being part of TV and part of the whole Hollyweird thing has professional people who dress them and advise them on how they can look their best. She looks like someone they picked up off the street in the homeless encampment. And what’s with the surgical booties in the pic above?! Is that part of the new fashion line too?

Jim Campbell
Guest

Be clear she imports all of her wears from Omar the Tent Maker in Iran.

Richard C Youghn
Guest
Richard C Youghn

What has been seen can not be unseen!

Truckjunkie
Guest
Truckjunkie

Whoopie is proof that “You can put lipstick on a pig,but-well,you know the rest….”

Alma
Member
Alma

Let’s go camping, pink tent to honor breast cancer!

Chemtrailssuck
Guest
Chemtrailssuck

Are they made in China in a sweat shop, Whoopie?
If they are, I guess Poopie doesn’t give a darn about slave labor in communist countries.