CBS Evening News ratings plummet with Norah O’Donnell’s debut

From NY Post: Norah O’Donnell’s debut as the new “CBS Evening News” anchor drew much media fanfare but not so many viewers.

The former co-host of “CBS This Morning” came in last place among evening shows on Monday despite a much-publicized premiere that included a sit-down with Jeff Bezos, the richest man in the world.

O’Donnell not only trailed “ABC’s World News Tonight” and “NBC Nightly News,” she also failed to best the ratings of her predecessor, Jeff Glor, who hosted “CBS Evening News” for a year and a half.

CBS rolled out the red carpet for O’Donnell when it announced her new role in May — the same day she was set to receive a high-profile media award from her now former “CBS This Morning” co-host Gayle King.

It then heavily promoted her first show, which boasted an interview with Bezos about his space venture Blue Origin to mark the 50th anniversary of the 1969 Apollo 11 moon landing. King, too, gave the show a shout-out on Twitter.

Despite all the buzz, Monday night’s broadcast slipped compared to the same night a year earlier, as well as for the show’s average audience so this year, ratings agency Nielsen said.

O’Donnell garnered a total audience of 5.6 million viewers, down 1% from the same night in 2018 when Glor drew 5.7 million viewers. Her broadcast slid 6% compared with the 2019-to-date average of nearly 6 million.

CBS insiders attributed some of the decline to the revolving door of anchors on the nightly news show since O’Donnell’s predecessor, Glor, left in May when she was named as his replacement.

In the important 25- to 54-year-old demographic, O’Donnell drew 929,000 viewers versus 1.22 million, a year ago when the show was hosted by Glor. That translated to the newscast being down 24% in the demo versus the year-to-date average.

According to data provided by CBS, the network lost fewer viewers on Monday than the competition, suggesting its decline could be slowing. O’Donnell’s Monday broadcast was down 1 percent, compared with NBC’s second place showing which fell 10%, and ABC’s first place showing which fell 4% for the same Monday a year ago. Also, CBS was up 2% in total viewers while NBC was down 6% and ABC was down 7% versus the prior four Mondays.

All eyes are on the division, which got a hefty anchor shake up by CBS News president Susan Zirinsky in May, including moves that gave King a bigger role on the morning program. Zirinsky has heralded her moves, including O’Donnell’s promotion, as central to the network’s female-friendly next chapter following a string of sexual harassment scandals that sent anchor Charlie Rose, “60 Minutes” executive producer Jeff Fager and chairman and Chief Executive Officer Les Moonves, out the door.

Our focus is on delivering credible journalism that impacts viewers, and in just three days, we’re succeeding with exclusive, newsmaker interviews and impactful investigations,” a CBS News spokesperson said.

DCG

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William B ArthurcogitoergosumantrawilliamofberkshireJackie PuppetAlma Recent comment authors
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Old Guy
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Old Guy

Nancy Grace with darker hair

Lophatt
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Lophatt

Ugh!

Dr. Eowyn
Admin

Norah O’Donnell, who’s dat?
I don’t watch CBS or any network’s biased news.

Alma
Member
Alma

She used to be on NBC, didn’t she?

Lophatt
Member
Lophatt

The new chant should be “turn it off”. We all know these so-called “news” outfits are pure Commie propaganda. Why watch it? If you need TV go watch reruns of Gilligan’s Island. It’s more intellectually stimulating.

William
Member
William

In the majority of households the TV is always on. Kids stare at it, a one-eyed babysitter. Debased brain-rot, Killer Moms, 90 Day Fiance, Wife Swap, and on and on. MSM “news” is a self-referential circle jerk, you have to be a special kind of stupid to believe it. A growing number of people are tired of being lied to. I watch Andy Griffith reruns occasionally. Otis, Floyd the Barber, Barney and his bullet, Ernest T. Bass, the best rock thrower in the county. The way we were

cogitoergosumantra
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cogitoergosumantra

I actually watch Family Feud now during the evening news. It’s always better — more fun, more informative than the news. And *that* is how bad things have become…

Jackie Puppet
Member

I never heard of any of these anchors 😕

cogitoergosumantra
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cogitoergosumantra

It’s a revolving door on CBS news. I didn’t think Glor was that bad, though I didn’t watch a lot. But seeing the snips here from Norah’s show, I’ll never watch it. The only thing worth watching with her would be to hear her “horse” laugh… priceless Just so SICK of hearing everyone in the media re-vomit the talking points of “Trump’s racist tweet”. Why don’t they say anything about what those four representatives have said about HIM (or others)? He’s white, they’re not; therefore they’re racist, right? And they said FAR more foul things about him than he did… Read more »

cogitoergosumantra
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cogitoergosumantra

BTW, “Our focus is on delivering credible journalism…”
FAIL.

William B Arthur
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William B Arthur

I have always thought that King’s friendship with Oprah was her claim to fame. I wonder if CBS will have to continue her salary if the ratings continue to tank. I also think that Glor did a good job. I think the problem is with the new management at CBS News. Stirring the pot is not always the best solution. For me, I have totally quit watching the CBS evening news and I only occasionally watch the first few minutes of CBS Morning, hardly ever past that first 20 minute commercial period. After 30 years of watching CBS news programming,… Read more »