Ben & Jerry’s unveils “Pecan Resist” ahead of mid-term elections

I have never bought Ben & Jerry’s ice cream. And I never will.

From USA Today: Ben & Jerry’s is launching a new flavor, Pecan Resist, which the company made to promote activism in the U.S.

The Limited Batch flavor – chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds – is part of the company’s campaign to “lick injustice and champion those fighting to create a more just and equitable nation for us all,” it said Tuesday.

Ben & Jerry’s is donating $25,000 to each of four organizations working on behalf of people of color, Native Americans’ environmental justice and women – Color Of Change, Honor the Earth, Women’s March and Neta.

“The company cannot be silent in the face of President Trump’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights and refugee and immigrant rights – all issues that have been at the core of the company’s social mission for 40 years,” Ben & Jerry’s said in a statement.

The White House could not immediately be reached for comment.

The ice-cream maker made the announcement in the National Press Club’s First Amendment Room in Washington, D.C.

Ben & Jerry’s, which Unilever acquired in 2000, has used its sweet treats to promote its social justice agenda before. For example, Chubby Hubby became Hubby Hubby in 2009 to celebrate same sex marriage in Vermont, Chocolate Fudge Brownie was temporarily renamed Food Fight Fudge Brownie to support GMO labeling and EmpowerMint in 2016 was used to promote voting rights, the company said.

A half-cup serving of Pecan Resist contains 300 calories, 20 grams of fat and 25 grams of sugar, according to the flavor’s nutrition label.

A quick note for flavor-watchers: Pecan Resist was previously called New York Super Fudge Chunk. The flavor is sold only at participating Ben & Jerry’s scoop shops and through the company’s website.

Bay Area artist and activist Favianna Rodriguez designed the Pecan Resist pint. The carton reads, “Welcome to the resistance. Together, Pecan Resist!…We celebrate the diversity of our glorious nation & raise our spoons in solidarity for all Americans. Take a stand & join those on the front lines.”

A URL on the package directs people to information about the four organizations to which Ben & Jerry’s donated money.

Dipayan Biswas, a University of South Florida professor of marketing, said the new flavor will foster loyalty from some customers and prompt others to boycott Ben & Jerry’s – like what happened to Chick-fil-A in 2012 after CEO Dan Cathy spoke out against gay marriage (yeah, that boycott really did in Chick-fil-A, didn’t it? /sarc).

“Paradoxically, it makes good business sense. Brands, like politicians, often do well when they’re more polarizing,” he said. “A lot of people hate them for that. That’s fine. They get loyalty from other segments.”

But Biswas said he doesn’t know if the ice cream flavor will effect the change the company wants it to. “Research shows words have subliminal impact,” he said. “When you see the brand name, in this case, it can subtly remind people of certain things. I’m not sure it will (inspire) action.”

DCG

Better than Drudge Report. Check out Whatfinger News, the Internet’s conservative frontpage founded by ex-military!

Please follow and like us:
error0
 

20
Leave a Reply

avatar
17 Comment authors
Davemossy blokeLanaLophattCalGirl Recent comment authors
  Subscribe  
Notify of
Dr. Eowyn
Admin

So the Left are now politicizing ice cream. There is no escape from the Left’s psychopathic insistence on politicizing everything. It must suck to be them.

YouKnowWho
Guest
YouKnowWho

How about their newest flavor. Fudge Packer Sorbet. Smooth chocolate with chuncks of fruit and nuts.

Dan
Guest
Dan

That’s what it’s all about, originally sexualizing and now even politicizing their fudge packing ice cream. How edgy can you get, right, associating homosexual coprophagia with the “dark pleasures” of eating “decadent” desserts.

If you google their kind and chocolate, you’ll see it actually forms a self-worshipping identitarian marker, mawkishly celebrating their “chocoholism” as an Achilles heel so benign it draws attention to their superiority. What an unnecessary burden such paranoid self-absorption must be.

Hawkmoon
Guest
Hawkmoon

Ben & Jerry’s helped to bring Limousine Liberals/Bolsheviks to Vermont, and “Communize” it. Wonder if Crazy Bernie is a cousin of Ben & Jerry’s? LOL

Lana
Guest
Lana

“Wonder if Crazy Bernie is a cousin of Ben & Jerry’s? “ Indeed Ben and Jerry are just another duo in the line up of communist Jews. And as usual, what hypocrites they are. They charge a wopper amount of money for their ice cream because ……..they give it gimmicky names like Cherry Garcia? Meanwhile they use crap milk and cream that is full of Roundup ( it’s been independently tested and shown to be contaminated) instead of actually using organic milk that would be good for the cows, the environment, and the people who consume it. The have resisted,… Read more »

Hawkmoon
Guest
Hawkmoon

Lana, thanks for posting that info, and yes you are correct. Tyson Chicken & Smithfield products should also be placed on our boycott list because of their “collaboration” with the Democrat Campaign Finance Committee, DNC’s illegal campaign contributors & comrades, Communist China.

Joseph BC69
Guest
Joseph BC69

I’ve been in self-employed business for 55 years, and let me assure you that combining politics and business is nothing but insanity, short and simple. I think it’s easier to meld religion and business than it is to integrate political beliefs. As any true conservative knows, it is impossible to combine genuine sentiment and sentimentality, as each will work to vitiate the other. This fact is why we cannot accommodate people holding delusional belief systems. EXAMPLE: Broom Hilda cannot be elected, although she believes she can, because people cannot believe in her. Her sentimental belief about herself is delusional; that… Read more »

Alma
Member
Alma

Ice cream is my weakness, but Never put a penny in their pockets, there are better brands in the store that make a delightful treat. They won’t churn hate with my money. Boycott the damn brand.

Skid Marx
Guest
Skid Marx

Overrated overprice crap from some fading pinko commie rats from the 60s.
I laughed out loud the first time I checked a B&J price at the grocery.
If these comrades hate capitalism so much then why is their fatass ice cream so expensive?
Also they are owned by Unilever frankenfood company and have been since 2000.

Watertender
Member
Watertender

They need to make a flavor to honor Hillary… ExLax chunk chocolate with jalapeno puree… Call it Flaming A-Hole….

TPR
Guest
TPR

Fire their Ad guys for the dumb name, Pecan Resist, which doesn’t even make sense unless you read its description, which nobody should have to do. The name should be clear in itself.

On its face, the name means Resist our Pecan Product, so I hope it bombs!

So yes, J&B, WE CAN RESIST your politics & your sugary ice cream.

(Plain yogurt w/honey is better!)

Steven Broiles
Member

This is not the first time B & J got politically involved. Some five to six years ago, as I recall, they tried to get some Central American people in on producing their ice cream to enable them to support themselves. Later on, they got ripped off. So their business savvy may do well outside of political sympathies. But I get it: I don’t like corporations to get politically involved—e.g., J.C. Penney and Target. But Ben & Jerry’s seems to skate, to get away with it, because they ride the trendline. Pecan Resist will be here today and gone in… Read more »

Steven Broiles
Member

WOW.

I just found out that Linda Sarsour was involved in the unveiling of this new ice cream. Great. Just great…..

Anonymous
Guest
Anonymous

Eye roll gif:
comment image

CalGirl
Guest
CalGirl

AGAIN, I am disappointed in Ben and Jerry’s (I don’t purchase them). When they were going into the ice cream business, they went to Penn State University famous creamery to study how to make ice cream. (My mom was secretary at the creamery when I was a little kid—and my dad, who was a Penn State student at the time, and worked 3 jobs to support his family and simultaneously complete his degree…..literally shoveled SHIT at the oldest dairy cow building across the street from the creamery—-it burned down and is not there now….). This is what taught Ben and… Read more »

Lophatt
Member
Lophatt

You know, its good to read that list of things that Ben and Jerry are protesting about. “The company cannot be silent in the face of President Trump’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights and refugee and immigrant rights – all issues that have been at the core of the company’s social mission for 40 years,” What about us that absolutely want PRECISELY to “roll back” (how about reverse) these policies? Don’t we get a say? Why not? Oh, that’s right we’re “White Nationalists” (grrr!). If… Read more »

mossy bloke
Guest
mossy bloke

So would another flavor of Ben & Jerry’s ice cream, being packaged and processed by inmates in the prison system, be called “Castor Bean Confinement” flavor, for example? Yeah, that’s right…it was shown on TV 4 months ago.

Lophatt
Member
Lophatt

Their next offering should be called “The Goyim are Dumb”. How do they get people to pay outrageous prices for little dabs of their over-priced ice cream? The only “monkey” in Chunky Monkey is the buyer.

Dave
Editor

I’ll stick to my Talenti Caribbean Coconut gelato.

Good stuff. 😀