Ben & Jerry’s unveils “Pecan Resist” ahead of mid-term elections

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I have never bought Ben & Jerry’s ice cream. And I never will.

From USA Today: Ben & Jerry’s is launching a new flavor, Pecan Resist, which the company made to promote activism in the U.S.

The Limited Batch flavor – chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds – is part of the company’s campaign to “lick injustice and champion those fighting to create a more just and equitable nation for us all,” it said Tuesday.

Ben & Jerry’s is donating $25,000 to each of four organizations working on behalf of people of color, Native Americans’ environmental justice and women – Color Of Change, Honor the Earth, Women’s March and Neta.

“The company cannot be silent in the face of President Trump’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights and refugee and immigrant rights – all issues that have been at the core of the company’s social mission for 40 years,” Ben & Jerry’s said in a statement.

The White House could not immediately be reached for comment.

The ice-cream maker made the announcement in the National Press Club’s First Amendment Room in Washington, D.C.

Ben & Jerry’s, which Unilever acquired in 2000, has used its sweet treats to promote its social justice agenda before. For example, Chubby Hubby became Hubby Hubby in 2009 to celebrate same sex marriage in Vermont, Chocolate Fudge Brownie was temporarily renamed Food Fight Fudge Brownie to support GMO labeling and EmpowerMint in 2016 was used to promote voting rights, the company said.

A half-cup serving of Pecan Resist contains 300 calories, 20 grams of fat and 25 grams of sugar, according to the flavor’s nutrition label.

A quick note for flavor-watchers: Pecan Resist was previously called New York Super Fudge Chunk. The flavor is sold only at participating Ben & Jerry’s scoop shops and through the company’s website.

Bay Area artist and activist Favianna Rodriguez designed the Pecan Resist pint. The carton reads, “Welcome to the resistance. Together, Pecan Resist!…We celebrate the diversity of our glorious nation & raise our spoons in solidarity for all Americans. Take a stand & join those on the front lines.”

A URL on the package directs people to information about the four organizations to which Ben & Jerry’s donated money.

Dipayan Biswas, a University of South Florida professor of marketing, said the new flavor will foster loyalty from some customers and prompt others to boycott Ben & Jerry’s – like what happened to Chick-fil-A in 2012 after CEO Dan Cathy spoke out against gay marriage (yeah, that boycott really did in Chick-fil-A, didn’t it? /sarc).

“Paradoxically, it makes good business sense. Brands, like politicians, often do well when they’re more polarizing,” he said. “A lot of people hate them for that. That’s fine. They get loyalty from other segments.”

But Biswas said he doesn’t know if the ice cream flavor will effect the change the company wants it to. “Research shows words have subliminal impact,” he said. “When you see the brand name, in this case, it can subtly remind people of certain things. I’m not sure it will (inspire) action.”

DCG

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20 responses to “Ben & Jerry’s unveils “Pecan Resist” ahead of mid-term elections

  1. So the Left are now politicizing ice cream. There is no escape from the Left’s psychopathic insistence on politicizing everything. It must suck to be them.

     
  2. How about their newest flavor. Fudge Packer Sorbet. Smooth chocolate with chuncks of fruit and nuts.

     
    • That’s what it’s all about, originally sexualizing and now even politicizing their fudge packing ice cream. How edgy can you get, right, associating homosexual coprophagia with the “dark pleasures” of eating “decadent” desserts.

      If you google their kind and chocolate, you’ll see it actually forms a self-worshipping identitarian marker, mawkishly celebrating their “chocoholism” as an Achilles heel so benign it draws attention to their superiority. What an unnecessary burden such paranoid self-absorption must be.

       
  3. Ben & Jerry’s helped to bring Limousine Liberals/Bolsheviks to Vermont, and “Communize” it. Wonder if Crazy Bernie is a cousin of Ben & Jerry’s? LOL

     
    • “Wonder if Crazy Bernie is a cousin of Ben & Jerry’s? “

      Indeed Ben and Jerry are just another duo in the line up of communist Jews. And as usual, what hypocrites they are. They charge a wopper amount of money for their ice cream because ……..they give it gimmicky names like Cherry Garcia? Meanwhile they use crap milk and cream that is full of Roundup ( it’s been independently tested and shown to be contaminated) instead of actually using organic milk that would be good for the cows, the environment, and the people who consume it. The have resisted, and blown off dozens of organic comsumer organizations pleading and pressuring them to do the right thing( if they are so socially, and environmentally concerned) and use organic milk that is not loaded with glyphosate. But as with all those of this ilk it’s really about their own pocketbook and power. Vile creeps.

       
      • Lana, thanks for posting that info, and yes you are correct. Tyson Chicken & Smithfield products should also be placed on our boycott list because of their “collaboration” with the Democrat Campaign Finance Committee, DNC’s illegal campaign contributors & comrades, Communist China.

         
  4. I’ve been in self-employed business for 55 years, and let me assure you that combining politics and business is nothing but insanity, short and simple. I think it’s easier to meld religion and business than it is to integrate political beliefs.

    As any true conservative knows, it is impossible to combine genuine sentiment and sentimentality, as each will work to vitiate the other. This fact is why we cannot accommodate people holding delusional belief systems.

    EXAMPLE: Broom Hilda cannot be elected, although she believes she can, because people cannot believe in her. Her sentimental belief about herself is delusional; that people cannot believe in her is a real, i.e., true sentiment. THOSE WHO’D VOTE FOR HER ARE ALSO VICTIMS OF SELF-DELUSION; fortunately, at this time there are more people with true sentiments grounded in daily realities than there are self-deluded ones.

     
  5. Ice cream is my weakness, but Never put a penny in their pockets, there are better brands in the store that make a delightful treat. They won’t churn hate with my money. Boycott the damn brand.

     
  6. Overrated overprice crap from some fading pinko commie rats from the 60s.
    I laughed out loud the first time I checked a B&J price at the grocery.
    If these comrades hate capitalism so much then why is their fatass ice cream so expensive?
    Also they are owned by Unilever frankenfood company and have been since 2000.

     
  7. They need to make a flavor to honor Hillary… ExLax chunk chocolate with jalapeno puree… Call it Flaming A-Hole….

     
  8. Fire their Ad guys for the dumb name, Pecan Resist, which doesn’t even make sense unless you read its description, which nobody should have to do. The name should be clear in itself.

    On its face, the name means Resist our Pecan Product, so I hope it bombs!

    So yes, J&B, WE CAN RESIST your politics & your sugary ice cream.

    (Plain yogurt w/honey is better!)

     
  9. After the synagogue shooting, Ben & Jerry’s just doesn’t care that they have anti-Semite Linda Sarsour posing with them…just terrible.

    https://twitter.com/benandjerrys/status/1057286825780436992

     
  10. This is not the first time B & J got politically involved. Some five to six years ago, as I recall, they tried to get some Central American people in on producing their ice cream to enable them to support themselves. Later on, they got ripped off. So their business savvy may do well outside of political sympathies.

    But I get it: I don’t like corporations to get politically involved—e.g., J.C. Penney and Target. But Ben & Jerry’s seems to skate, to get away with it, because they ride the trendline. Pecan Resist will be here today and gone in a few months. What really galls me is they sold out to Unilever.

    I do buy Ben & Jerry’s now and then (none since my TLC license was suspended 20 days ago now!) I like Cherry Garcia. With its vanilla ice cream and little chocolate flakes and split maraschino cherries, it is delish. When I’m one third of the way down the pint container, I put more maraschino cherries and Hershey’s chocolate syrup in it. Hey, I only had TWO pints this year.
    At least Ben & Jerry’s is not as obnoxious as Starbucks.

     
    • WOW.

      I just found out that Linda Sarsour was involved in the unveiling of this new ice cream. Great. Just great…..

       
  11. AGAIN, I am disappointed in Ben and Jerry’s (I don’t purchase them). When they were going into the ice cream business, they went to Penn State University famous creamery to study how to make ice cream. (My mom was secretary at the creamery when I was a little kid—and my dad, who was a Penn State student at the time, and worked 3 jobs to support his family and simultaneously complete his degree…..literally shoveled SHIT at the oldest dairy cow building across the street from the creamery—-it burned down and is not there now….). This is what taught Ben and Jerry how to make a successful product/succeed in business. Branches of my family(grandparents, great-grandparents…now a cousin) owned/still own farms/land butting up to the present-day Penn State University Airport…..My great-uncle, who grew up on his parent’s farm across the street from the present-day airport, was one of the earliest fliers in the country and organized/instructed the PA Civil Air Patrol at Penn State…..

    PRETTY P-O’ed that this duo of reprobates would turn themselves against the very core of AMERICAN VALUES and practices and contributions to not only their own communities–esp the State College PA community—but to the safety and continued soundness of all of AMERICA…… that allowed them in to STUDY, free of “strings” to establish their successful business and then TURN AGAINST such values in a “resist” movement. Pretty sure this duo NEVER worked as hard and as purely and well as my parents did in order to earn their way…NO ONE GAVE MY PARENTS a “Free Ride” in anything. Pretty SURE this duo will NOT extend a hand to others to est. a like business in the future, esp. for NO FEE OR CUT…..AND, Pretty damned sad that no one at Penn State thought to encumber them with a contract for future earnings like the Hollyweird system…..THEY SHOULD HAVE.

     
  12. You know, its good to read that list of things that Ben and Jerry are protesting about.

    “The company cannot be silent in the face of President Trump’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights and refugee and immigrant rights – all issues that have been at the core of the company’s social mission for 40 years,”

    What about us that absolutely want PRECISELY to “roll back” (how about reverse) these policies? Don’t we get a say? Why not?

    Oh, that’s right we’re “White Nationalists” (grrr!). If we were black that would be better. If we were globalist that would be ok too. But if we were black, queer, globalists, that would be “PERFECT”.

    Well, we’re not. So who decided that leftists get to make decisions for everyone else? Didn’t Trump win an election? I guess it only counts if the lefty wins?

    All of these mindless tools are dangerous. They are not satisfied to simply complain. They want control, absolute control. They have no faith and they have no morals. The very fact that we have a “media” that bashes Trump 24/7 365 is amazing. That’s all they do. Who’s paying for that?

    How can people who watch that crap not get fed up with it? Instead they are getting all triggered like Roy Roger’s horse and doing monkey dances. They are screeching and throwing poop. They think if they can just screech a little louder or longer they’ll get what they want.

    Of course, if you asked them what they wanted they wouldn’t be able to answer. Their whole world is hatred of Trump. Just imagine that for a minute. That’s spooky. Maybe they can force feed Michael Moore with this goop. He’s sort of a Communist Shamu.

     
  13. So would another flavor of Ben & Jerry’s ice cream, being packaged and processed by inmates in the prison system, be called “Castor Bean Confinement” flavor, for example? Yeah, that’s right…it was shown on TV 4 months ago.

     
  14. Their next offering should be called “The Goyim are Dumb”. How do they get people to pay outrageous prices for little dabs of their over-priced ice cream? The only “monkey” in Chunky Monkey is the buyer.

     
  15. I’ll stick to my Talenti Caribbean Coconut gelato.

    Good stuff. 😀

     

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