Parents ask McDonald’s to ban Ronald
In Beaverton (OR) parents and doctors gathered 500 signatures for a petition they presented to the Cedar Mill McDonald’s and representatives of Don Armstrong, who owns 14 McDonald’s restaurants in the Portland area. “There is no debate about whether the aggressive marketing of McDonald’s-style junk food to children should be stopped,” said Dr. Martin Donohoe, senior physician at Kaiser Sunnyside Medical Center in Clackamas. “The industry knows it’s unethical. “Ronald McDonald is a symbol for this food that makes kids sick,” said Grace Morris (organizer of the event) of Corporate Accountability International (CAI) . And that’s why the group wants McDonald’s to retire the friendly clown. Read article here:
Yet McDonald’s has no intention to retire Ronald. “Ronald McDonald is not retiring. He is the heart and soul of Ronald McDonald House Charities, which lends a helping hand to families in their time of need, particularly when families need to be near their critically-ill children in hospitals. Ronald also helps deliver messages to families on many important subjects such as safety, literacy and the importance of physical activity and making balanced food choices.”
CAI is a 30 year organization whose motto is “challenge abuse, protecting people”. http://www.stopcorporateabuse.org/ Their mission is working toward a world where major decisions affecting people and the environment are based on the public interest, not on maximizing corporate profits. Their corporate 2010 Hall of Shame companies include Monsanto, bp and Chevron.
Every firm has a marketing gimmick to draw in customers. The Burger King, Wendy’s pig-tailed daughter, Tony the Tiger, the Trix rabbit, Captain Crunch, and Jack in the Box. It’s the beauty of capitalism and the world of business to be as creative as possible to sell your product and put yourself ahead of your competitor.
Is there no personal responsibility left in this world? If CAI is so concerned about the children, I suggest they focus their efforts on the mission of changing the major decision a parent makes to drive their children to McDonald’s.
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