Transgender model, ‘America’s Next Top Model’ contestant Isis King featured in American Apparel ads
NY Daily News: She didn’t snag the title of America’s Next Top Model, but Isis King has scored a prominent gig as the first transgender model for the brand American Apparel. King, 26, appears in a series of new ads for the California-based company, showing off its Pride Month t-shirtsto support
gay homosexual rights.
She was initially discovered by Tyra Banks during a “Top Model” shoot featuring homeless youth, and was invited to compete on the show the following season. Though she was eliminated fairly early in her cycle, she was a popular contender with the audience and made a return appearance on the show’s “All-Stars” cyseason last year.
Using a transgender model is still a rare move for mainstream fashion campaigns. In 2010, Givenchy stirred up controversy with its use of model Lea T in 2010, who was born a man and underwent hormone replacement therapy and later a full sex change.
Fifteen percent of the proceeds from the Pride Month ad campaign will go to benefit GLAAD. “American Apparel is showing bold leadership by being among just a few companies to include transgender people in its national ads,” GLAAD President Herndon Graddick said in a statement. “The company’s statement that ‘Gay is OK’ will reach millions and send an important message in support of equality.”
From the American Apparel web site:
American Apparel believes in freedom, expression and equality, things that are inherently condemned in the prohibition of gay marriage. After printing a few hundred Legalize Gay t-shirts for a rally near our factory in downtown Los Angeles, the company received thousands of requests from people all over the world who asked for us to expand it. With many of our employees and customers identifying as
So how many of American Apparel’s combined employees and customers are LGBT? Considering that less than 2% of Americans are homosexual, that equates to approximately 6,274,582 people, based on the Census Bureau of the resident population of the US. American Apparel employs approximately 4,500 workers in Los Angeles, and operates more than 285 retail stores in 20 countries. So 90 employees in LA are homosexuals, and maybe about that many more across the country? That leaves around 6,274,402 potential customers, of which probably less than 2% even shop at American Apparel. Glad to know that 125,488 potential customers are represented.
The founder of this company, Dov Charney, is passionate about his political activism, particular the homosexual agenda. He writes on his website page, “In 2008, a woman in Canada got upset about my decision to stock BUTT Magazine in the company’s stores worldwide. Here is an e-mail I sent to my mother Sylvia in February of 2007, long before the controversy happened.”
Dear Mom: BUTT is an important art magazine that I support. No question, that it is going to offend people and it is my feeling that that is the nature of provocative art. At times, to make progress, you end up offending people. But I did what I felt was right, especially from an art and creative point of view. Also, because some moralistic anti-gay forces opposed our carrying it within our company, I am committed to having it. I wanted our company to be open enough to accommodate this kind of magazine, and if I don’t set the precedent now, it could become too late to get that done later. Sexual freedom, art, and photography are important to me and I am standing firm on my support for BUTT.
While pursuing his progressive political agendas, Chavey has managed to keep American Apparel’s stock below a dollar. It closed yesterday at $0.86/share. Yet the firm has had higher net sales as they cater to the younger, urban, hipster crowd.
As Eowyn noted in another post, this tiny group of the population wields a large influence/voice on the majority. Keep trying to jam that homosexual agenda down my throat all you want though. American Apparel was never on my shopping agenda and never will be. Ditto for JC Penney, Target, and Chevy.