Another reason to avoid Gillette: Ad shows father teaching “transgender son” how to shave

Procter & Gamble devoted to being as “woke” as possible.

From NY Post: A new Gillette ad released last week Thursday features a transgender man shaving for the first time.

Samson Bonkeabantu Brown, a Toronto-based artist, shares the personal on-camera experience with his father, who coaches him through the significant life moment.

“Now, don’t be scared,” his father warns. “Shaving is about being confident.”

“Growing up, I was always trying to figure out what kind of man I wanted to become and I’m still trying to figure out what kind of man that I want to become,” says Brown, who addresses his transition through manhood.

Gillette shared the new ad on Facebook with the caption “Whenever, wherever, however it happens.” It continues the company’s marketing campaign addressing masculinity, which was first launched in January with its previous ad focused on “toxic masculinity.”

The Procter & Gamble-owned company used the previous ad to tackle its slogan, “The Best a Man Can Get,” addressing issues of harassment, bullying and men’s mental health.

The ad sparked mixed reactions as some praised Gillette for tackling the topic, while others criticized the company for using a social movement to sell razors.

See also:

Gillette goes woke with “The Best Men Can Be” campaign

Gillette continues their quest to be “woke” by promoting obesity and transgenders

DCG

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whisperingsageMarkMarkyMarkAjaSteven Broiles Recent comment authors
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William
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William

Since she is wondering, there is a word, or rather a term, for what Bonkeabantu is: severely mentally ill. She will probably be dead by her own hand within ten years. Too bad Gillette doesn’t mention that. But that might offend someone. A total boycott of P&G products is in order. But what of the New England Patriots who play at Gillette Stadium? When will they draft the first TG pro football player? Rest assured, it’s coming. Welcome to Cloud Cuckoo Land. Shaving, by the way, isn’t “about” anything. It’s about shaving. Can we get back to reality now?

William
Member
William

And Gillette gets double social credit points for using a “minority” TG. And creepy feels-based music. Cover all the bases. If Samson Bokeabantu (WTF?) had stayed female she wouldn’t have to worry about shaving. But then she wouldn’t develop confidence, and as Uncle Tom informs us here, shaving is ‘about” confidence. Frustrating for me because I can’t even boycott Gillette, I buy Dollar General shaving products. Like once a year. This is so sick. DCG warned us but I’m still feeling physically ill

dean
Guest
dean

The hooked nosed a forcibly shoving insanity down normal people’s throats now…Ben Franklin warned you yanks about these inbreds if you give them control of you country….
“Your children will curse you in your grave if you do not exclude them for all time from America”

Lophatt
Member
Lophatt

Hyping the social engineering. How obvious can you get? They are out to destroy those white, heterosexual Christians and they’re “virtue signaling” the fact on TV. It wasn’t too many years ago that I don’t think you could have gotten this broadcast. Even though I firmly believe that “profit” has nothing to do with this, NOBODY should buy anything from them and their stockholders should be notified. They should do this anyway, just as many other companies have, even though it hurts their bottom line. From another angle, these are publicly traded companies who’s investors expect them to wisely use… Read more »

Anonymous
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Anonymous

Gillette, the best virtue-signaling a man can get!

kjf
Guest
kjf

Gillette, the best a man can get…

Opps so sorry for not being PC, i will send myself to the gulag… but hey women should be shaving… something mom should be teaching. Please do not forget the armspits, just sayin

Alma
Member
Alma

It is beyond comprehension that a father nurtures such behavior! Worse yet allow it to be filmed!!!

Jackie Puppet
Member

What, the shemale never shaved its legs/armpits/other regions before with a Gillette razor? ?

The razor still works the same way.

Steven Broiles
Member

Henry Ford said of The Protocols of the Learned Elders of Zion, “The only statement I wish to make about The Protocols is they fit in with everything that is going on.”

First J.C. Penney, then Target, Starbucks, other companies and now Gillette. Don’t sweat it, they’re just getting started. My problem is that Gillette has always been the brand that worked for me. Other razors don’t fit in my hand right or feel as comfortable. What to do???

Mark
Guest
Mark

Proctor and Gamble have many companies under their control. Some of the more notable are: Always, Bounty, Charmin, Cheer, Citrus Hill, CoverGirl, Crest, Dawn, Downy, Febreze, Gain, Gillette, Head & Shoulders, Iams, Ivory, Joy, Luvs, Mr. Clean, Nice ‘n Easy, Olay, Old Spice, Oral-B, Pampers, Pantene, Puffs, Rembrandt toothpaste, Vidal Sassoon, Scope, Secret, Swiffer, Tampax, Tide. This company controls the grocery store shelves. My family uses 15 of their brands. It will be interesting next time shopping to see if I can switch from all 15. I will miss Charmin the most, my wife loves Downy, my kids use Crest… Read more »

whisperingsage
Guest

Ha!!! I’m a adrenal woman with hirsutism and I started shaving when I was 20!!!!