2019 ‘Naughty or Nice’ Christmas Shopping List

American Family Association (AFA) has published the 2019 “Naughty or Nice” Christmas shopping list.

AFA only rates nationally-recognized companies, not local or regional businesses.

In rating how “Christmas friendly” a company is, AFA examined the company’s advertising in the print media (newspaper inserts), broadcast media (radio/television), website, social media (Facebook, Twitter), and/or personal visits to the store. If a company’s ads have references to items associated with Christmas (trees, wreaths, lights, etc.) and use the word “Christmas,” AFA considers the company to be “Christmas friendly”. If a company’s ads have items associated with Christmas, but do not use the word “Christmas,” then the company is considered as censoring “Christmas”.

Using those criteria, AFA classifies the companies into three groups:

(1) Nice — companies that are “Christmas friendly”:

  • 1-800-Flower.com
  • Academy Sports
  • Ace Hardware
  • AFA Online Store
  • Banana Republic
  • Bass Pro Shops
  • Bath and Body Works
  • Bed Bath & Beyond
  • Belk
  • Big Lots
  • Books-A-Million
  • Cabela’s
  • Cracker Barrel
  • Dillards
  • Do-It-Best Hardware
  • Dollar Tree
  • H.E.B. Stores
  • HSN.com
  • Hallmark
  • Harbor Freight
  • Harris Teeter Stores
  • Hobby Lobby
  • Home Depot
  • Hy-Vee Stores
  • JCPenney
  • JoAnn Fabrics
  • Kirkland’s
  • Kmart
  • Kroger
  • L.L. Bean
  • Lowe’s
  • Macy’s
  • Marshalls
  • Meijer
  • Menard’s
  • Michael’s Stores
  • Neiman Marcus
  • Pier One Imports
  • ProFlowers.com
  • Publix
  • QVC.com
  • Rite Aid
  • Sam’s Club
  • Scheels Sporting
  • Super D Drug
  • Toys R Us
  • True Value
  • Wal-Mart
  • Zappos.com

(2) Marginal companies:

  • Amazon.com
  • Best Buy
  • CVS Pharmacy
  • Dollar General
  • Safeway
  • Sears
  • Starbucks
  • Whole Foods

(3) Naughty — companies that are not recommended:

  • Barnes & Noble
  • Dick’s Sporting Goods
  • Family Dollar
  • Foot Locker
  • Gap, Inc.
  • Kohl’s
  • The Limited
  • Maurice’s
  • Nordstrom
  • Office Depot
  • Office Max
  • Old Navy
  • Pet Smart
  • Staples
  • Stein Mart
  • Supervalu
  • TJ Maxx
  • UncommonGoods.com
  • Victoria’s Secret
  • Walgreens

H/t Big Lug

P.S. A reader emailed me, pointing out the curious absence of Chick-fil-A from the list. See also my post, “The mask comes off: Chick-fil-A donates to anti-Christian, pro-abort, LGBT organizations”.


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1 year ago

Dollar General didn’t make the “nice” list. I’m crushed. No more free plugs from me

1 year ago

I just noticed that Rite-Aid is nice and there’s one right across the street from me. They sell groceries so very convenient in a pinch. But they are changing to (((Walgreens))) which wouldn’t be Christmas-friendly anyway. Now what? Life is way too complicated

Jackie Puppet
1 year ago

They may want to reconsider Hallmark

The Hallmark Channel is “considering” making Christmas movies featuring the homos.

Which means the decision’s already been made to do so.

JCPenney also surprises me, since they’ve featured Ellen DeGenerate & the Kartrashians in their women’s clothing lines in the past.

1 year ago
Reply to  Jackie Puppet

I can see it on Hallmark now… “A Weiner Cleaner Romance” Never ever follow their sausage stuffing recipes! You may get more than you expect…

1 year ago
Reply to  Jackie Puppet

A few years back there was a show, The New Normal, that featured queers. It bombed (of course) so they pulled it. They’ll repackage it and reintroduce it in a different venue, like “family friendly” Hallmark. HM has the same basic storyline in all their shows – young womyn with a high-powered gig in a law/marketing/consulting firm meets successful business owning Whiteman (usually) who is raising his twelve year old daughter by himself because his wife died two years ago and things just haven’t been the same since. They hit it off, womyn becomes surrogate mom, thereby satisfying her maternal… Read more »