Fight for $15! McDonald’s to add self-order kiosks to 1,000 stores each quarter


From MSN: As McDonald’s seeks to modernize its business, the company is placing a big bet on mobile and other tech platforms.

McDonald’s has been systematically adding self-service ordering kiosks and table service to stores as it works to “build a better McDonald’s.”

“What we’re finding is when people dwell more, they select more,” CEO Steve Easterbrook told CNBC on “Squawk on the Street” Monday. “There’s a little bit of an average check boost.”

In fact, the company plans to upgrade 1,000 stores with this technology every quarter for the next eight to nine quarters.

“If you think about only two years ago, if you were a customer there were two ways you can get served at McDonald’s,” Easterbrook said. “You walked to the front counter and line up and take your drink and find a table or you go through the drive through. We’re introducing many options. They can order through mobile, they can come curbside and we’ll run it out as well as the existing traditional ways. You can pay in different ways and customize your food in different ways. I think we’re trying to add more choice and variety.

International markets like Canada, Australia and the U.K. are already fully integrated with kiosk service and mobile ordering. Locations in France and Germany, too, are almost completely transformed with this new technology.

“The U.S. is a little bit behind,” Easterbrook said.

The burger giant has also been exploring delivery in the U.S. in an attempt to meet customer demand and changes in how consumers want to get their food.

McDonald’s already has a large delivery presence in Asia, which accounts for 10 percent of system sales in that market, and is hoping to capitalize on the growing industry demand by offering delivery in America. It is currently testing out several models, both in-house and via third-party providers.

The company has previously stated that 75 percent of the population in its top five markets — the U.S., France, the U.K., Germany and Canada — are within three miles of a McDonald’s and 85 percent are within five miles of a chain.


43 responses to “Fight for $15! McDonald’s to add self-order kiosks to 1,000 stores each quarter

  1. I never eat fast foods!!! Unhealthy!!

    Liked by 4 people

  2. Robots will be taking over not only low-skill minimum-wage jobs, but also high-skill professions like lawyers, doctors and accountants. To my knowledge, Congress hasn’t addressed this inevitable future.

    Liked by 6 people

    • Brian and other readers here have made many good points, so I will reply specifically relating to Eo’s comment and Link.

      Way back in the late 70s, I believe, there was a contest sponsored by Hubert Humphrey and an Institute of which he was a member that asked people to write essays on the future of work in an increasingly workless society. As I wanted to win the $5,000 prize, I wrote an essay and sent it, however I don’t have a copy to this day.

      I did not win, but that’s fine, because I got to read very thoughtful contributions that I otherwise would not have. As I recall, the overall tenor of the discussion was that, to paraphrase from the Bible, where the people lack a vision they shall fail. In all the time since then, which is more than 40 years, I’ve not seen relevant high level discussion of Alternative Visions for our futures, such as they are.

      So it looks to me that in place of a meaningful review of such visions, then technology increasingly forces us into what I called in my paper IBM Fascism, or the rise of the industrial feudal state. Mega-corporations will become the new fiefdoms, and we Serfs will be lucky to have any kind of an existence permitted.

      Liked by 2 people

    • St Francis hospital in Hartford, repeats numerous radio/TV Ads continuously, every day, touting them being the leader in robotics surgery for the state. Also, AI now runs the entire VA, from scheduling to end of life decisions.

      Liked by 2 people

  3. Machines will make them $Money until the working People have None to spend..

    Liked by 5 people

    • That’s assuming there will be working people around, existing.

      It’s kind of ironic that McD’s is doing its part to replace workers with robots to feed displaced workers, when eventually, the plan is not to have the displaced workers (not just from McD’s) breathing – and then McD’s won’t have any customers.

      Some business plan…


  4. I can see it now you roll in and $22.95 later one big mac a large fry and a coke and your still hungry priceless.

    Liked by 4 people

    • When I grew up in the Chicago area, say 1953-1955, McDonalds was a new sensation, growing very fast. My father did NOT like them, as he was very Old Country and prized good foods prepared w/care and attention. However, he had 3 brats [my brother wasn’t born yet] and so caved to our whining. Now I know no one will believe this unless you are 75+, BUT here’s what we got for US$ 5.00 circa 1953:

      5 burgers, 5 milk shakes, 3 fries, and there was CHANGE!

      Liked by 4 people

  5. I had one Store Manager say that they put the “daily essentials” at the back of the Store so the “People” must walk the long isles of expensive profitable goods to get there..

    Liked by 4 people

  6. I will not touch Mcd since I read about the potato producer for their fries.
    He said he wouldn’t let his family go near the fields for 6 weeks after spraying a special spray on the fields for Mcd. potatoes–and we are expected to eat that stuff??

    Oh, it was Russet grower. I don’t touch Russet now; if they do that to Mcd fields, what do they spray on our potatoes?? “And the only way to do that is with a pesticide called Monitor that is so toxic that the farmers that grow these potatoes in Idaho won’t venture outside into their fields for five days after they spray.”…….just from one website.

    Liked by 5 people

    • It’s kinda like how the farmers are spraying all their harvest-ready grains with Round-Up (glyphosate) so they will fall off the stalks more easily .. and then they grind it up into the flour to be used in breads and all other baked goods. Unfortunately, we cannot all grow our own foods. This appears to be part of the globalist, “killing us softly” depopulation agenda.

      Liked by 3 people

  7. Hey, just sayin’…

    Liked by 4 people

    • I still remember maybe 40-45 years ago when they switched from cash registers with regular keys to keys with icons of the foods ordered on them — because too many cashiers couldn’t do basic math. I remember how even as a kid I found that strangely funny…
      In the 25 or so years I’ve now lived within 3 miles of a McDs — in a nice area — I’ve bought “food” there once. Then took it home to eat. It was not good.

      Liked by 3 people

  8. Son of the Rabbit People

    Order it yourself and they’ll still get your order wrong.

    Liked by 4 people

  9. Thank the Dems, as usual. I realize proggies are emotionally delusional, and yes our education system is uh….. “flawed,” but a lot of Dems are “well-educated,” or at the minimum have a HS diploma. My point is, that supply & demand are the most basic economic principles, and that stuff is taught in 9th or 10th grade…… just stunning how deluded these ppl are

    Liked by 4 people

  10. Too McBad for them…

    Liked by 4 people

  11. One of our local McDonald’s — I use local generously here as it is 26 miles away — has already been remodeled and updated. I have not used it yet. The other two local stores — 14 miles and 25 miles away in different directions — has not started doing this yet. I think the first one is a trial run for the area. Seeing how it works out. It will be interesting.

    Liked by 3 people

  12. Those kiosks will be greasy & nasty within 24 hrs.

    Think about it. Look at all the McDonald’s customers in the course of a day. Hundreds? Thousands? Hygiene?

    Guaranteed within a year somebody (maybe a local news station) will do swabs of kiosks and have it sent out for analysis. Bacteria & virus city.

    Even if they cleaned them every hour (which they won’t), they’ll still spread more disease than typhoid Mary.

    Not that the workers are pristine, but this sounds like a sickness outbreak and lawsuit in the making.

    Better solution is use an app on your own phone, if you absolutely must do fast food. Drive throughs are also possibly better, especially the two-window ones where the money and food-handlers are separated.

    The food at McD’s is just nasty.

    Liked by 7 people

    • Disgusted . . . . I neve thought of the hygiene aspect of thousands of folks using these kiosks . . . . I just finished lunch, and for some reason my stomach feels rather upset after reading this. I will stay away from McD’s

      Liked by 2 people

  13. I think we can all do without McDuck’s. I refuse to use self-checkout and I would refuse this, if I went to McDucks, which I don’t. Yechhh!

    Liked by 2 people

  14. Give ’em a year with the automated stores and their former employees will be longing for that nasty ol’ minimum wage $7.65/hour.
    Automated FOOD dispensaries–what could possibly go wrong?? (sarc)

    Liked by 4 people

  15. $15 an hour wages were not designed for fast food restaurants. Those that protested will regret their actions. Cheap eats for cheap prices were not designed to support a family, but instead for those newbies first entering the job market.

    Liked by 3 people

    • Glenn47 . . . . You and I know that fact, but somehow those who are slow witted just would not believe when they were told the ultimate results of instituting a $15.00 minimum wage. Folks don’t apply themselves in high school, then think that society owes them a upscale wage doing minimum wage jobs. They were sold a bill of goods. Shame on those who touted this idea, and shame on those who were so ignorant that they actually believed that they were going to be able to afford a house, a car, all life’s luxuries–all on a minimum wage job! The very thought of that is preposterous, and it certainly works against the well being of those who worked hard, stayed in school, tried to make something of themselves–now their wages are diluted by the low IQ and/or lazy who want pie in the sky.

      Liked by 3 people

  16. Imagine if people go from Walmart straight on to Maccas, if they can’t wipe their bums I imagine they’ll never wash their hands before using the self-serve….yuck!

    Liked by 1 person

  17. This isn’t about better wages for people, but seems to be about forcing unwanted “tech” on people for more control, (Likely the reason all these 15 dollar pushers are pushing for that, and not taking the rational steps to make the Cost of Living go down.) turning society into an automated prison system and panopticon, with a fake veneer of convenience, and to force unemployment for even the old standard “anyone could do it”/”fries with that” jobs to ensure the poor class surges, and forcing dependence on the government as a consequence, oh and making the rich richer as well since you don’t have to pay regular wages to a robot and just pay for repairs now and then.

    None of this has anything to do with public benefit, I suspect, first they killed the clown off which was a benign face/symbol to the business, showing a marked departure from anything family friendly, then they started with that hipster garbage taking out all the colors and defaulting to blacks, browns, and greys, decidedly inhospitable colors more in line with prisons or lawyer offices than a restaurant.

    Maybe they’re also trying to “break” the economy with this “tech push” as well? It is much less traceable if they use the public as a proxy & excuse.

    Liked by 2 people

  18. Phooey! Haven’t been to any of the [ not so ] fast food chains lately, they charge an arm and a leg so I go to the better restaurants, good food, nice ambiance, comfortable, clean, service at my table, cordial server and a cold beer to cool off from the 104 heat in Miami.

    Liked by 2 people

  19. What is the first thing you do when you leave a McDonald’s drive through? Count your change? Nope, you look into your bag and check to see if you have what you are supposed to have.
    Here in a small city on the west side of Michigan, they just finishing rebuilding 2 McDonald’s totally remodelling the inside. And you got it, they both have kiosk’s that you can order and pay right there and then just go to the counter and pick up your food. People are so stupid as to think that what they are doing is worth 15$ an hour.
    They will learn, though, that unless they learn a skill, they won’t have a job.

    Liked by 2 people

  20. First of all, this isn’t for better service, more options, or whatever BS the corporate bean counters at McDonald’s would have you believe. I learned long ago that EVERYTHING McDonald’s does, it does for corporate profit. Ever wonder why you have to beg for salt or pepper packets because they don’t leave them out any more? Yeah, they’re that anal. Damn those spice thieves! We’ll fix them!

    Second, part of what I go to McDonald’s for is to have someone do the work for me. I tell you what I want, you punch it in and take my money, you hand my food to me. End of transaction. The first time I encountered a McDonald’s self-order kiosk, I walked out. And will continue to do so. If you’re not giving me a discount for doing the work myself… see ya. What next? Are they going to make me gather my food and put it on my own tray? That’s called a buffet, and that’s why buffets are cheaper. Same thing with the grocery store. You want me to check myself out and bag groceries myself? Then give me a discount.

    Just for ha-has, I contacted McDonald’s Corporate once re: why a filet-o-fish sandwich has only 1/2 slice of cheese. I was cheerily informed that “focus groups preferred the sandwich that way, but if I wanted a full slice they’d be glad to do so for a small extra charge”. Yeah, riiiiight….. It couldn’t be my “conspiracy theory” that they save $.000001 on each half cheese slice, could it?

    And by the way… want to really mess with them? Ask for a discount because you want your filet-o-fish without tartar sauce. And make sure you speak with the manager when they refuse that discount. What’s fair is fair, right? Then sit back and enjoy watching manager’s head explode while trying to refute a totally logical argument.

    Yeah, “I’m Lovin’ It” alright…. Ba Da Ba Ba Ba.

    Liked by 4 people

    • You want me to check myself out and bag groceries myself? Then give me a discount.

      That’s a really good point!

      Liked by 1 person

      • That’s one reason why Aldi ( which stands for Albrecht – the German founders, and discount) is the cheapest grocery store around (at least in the Chicago market). They encourage the re-use of the cases the food comes in – customers just grab what they need, to transport the food out. Or they can bring in their own plastic bags.

        Aldi will also carry some name brand, though most of their stock is private label – usually private label is the same as the name brand, but without the marketing. Their inventory is limited more toward staple items, though they will have seasonal or limited times for specialty items. Some items I stock up on, cause I know I can’t find them anywhere else.

        I don’t shop Aldi for their produce, which still leave lots to be desired, but I shop other local places that have an abundance of fresh & diverse produce.

        Liked by 1 person

  21. Just a follow-up:
    On last night’s NBR, they reported McDonald’s had announced upcoming layoffs of workers across the country. Stock prices went up 4% in response. That’s how the market influences business policy despite what “the people” demand. Good stuff succeeds, bad stuff fails.

    Liked by 2 people

  22. I got tired of Mickie D’s a long time ago. And I never thought I’d ever live to see the day when they would undergo a retrenchment. But the demographics are changing and people are into health foods more and more.
    It’s called the free market.

    On the other hand, I PERSONALLY empathize with the workers for one reason: The system, as corrupted as it is now, is DESIGNED to keep people down. And that means almost everybody, not just fast food workers. Do they deserve more money? Who doesn’t? Problem is, the company or the franchise owner just can’t afford it. So let’s not make them the whipping boy here.

    Especially when their food stays preserved for two years or more!

    Liked by 1 person

  23. Like the old saying goes – be careful what you wish for…

    Funny how liberals still don’t grasp that fundamental reality.

    Liked by 2 people

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