Dick’s Sporting Goods sales sink after new gun policy

We could have told you so.

Mairead Mcardle reports for National Review, March 22, 2018, that Dick’s Sporting Goods has suffered a surprisingly steep downturn in sales since promising to stop selling certain guns:

  • Stock tumbled to the lowest in four months after the sports store banned assault-style weapons from its Field & Stream stores and raised the minimum age for a customer to buy a firearm from 18 to 21.
  • The company’s shares fell 7.3% after going up 13% this year. Sales failed to hit the projected $2.74 billion, tapering off at $2.66 billion for this quarter.

However, the store has also suffered problems with overstocking and high discounts, as well as increased competition from places like Nike and Amazon.

After the Parkland school shooting last month that killed 17, Dick’s executives were aghast to learn that the young gunman had bought one of his many guns from them, though not the one he used in the shooting. As a sign of solidarity with the student protesters calling for gun control laws, Dick’s announced it would no longer sell assault-style firearms and high-capacity magazines.

Dick’s instituted a similar ban after the 2012 Sandy Hook shooting but rescinded it a few months later by introducing assault weapons to its Field & Stream stores. This time, however, the ban is permanent.

The company virtue-signaled in a statement: “Thoughts and prayers are not enough. We support and respect the Second Amendment, and we recognize and appreciate that the vast majority of gun owners in this country are responsible, law-abiding citizens. But we have to help solve the problem that’s in front of us.”

CEO Edward Stack said the decision to stop selling assault-style firearms and high-capacity magazines is “not going to be positive from a traffic standpoint and a sales standpoint. There’s going to be some pushback and we expected that. There are going to be the people who don’t shop us anymore for anything.”

Dick’s still plans to open 19 new stores this year and hopes it will boost their brand.

See also “Dick’s Sporting Goods to destroy all firearms pulled from shelves“.

~Eowyn

47 responses to “Dick’s Sporting Goods sales sink after new gun policy

  1. “D’oh!” –Homer Simpson

    Liked by 6 people

  2. Brilliant business strategy, simply brilliant. A sporting goods store that doesn’t want to cater to sportsmen. Maybe they can open a line of fake army jackets and dixie peach pomade.

    Liked by 6 people

    • I’ve been in business 55 years, so I understand the company’s actions… to a point. But it gets 150% stupid when it states that “Dick’s Sporting Goods to destroy all firearms pulled from shelves”, as if shooting one’s self in the foot is a fix for a lame leg. For God’s sake, use yr brain to find a buyer for the goods, and recover some costs. Maybe management went to the TARGET School of Business.

      Liked by 5 people

      • That’s like destroying all cars because someone was killed in an accident.
        All these Knee jerk reactions only destroys their business. Does anyone out there have an ounce of common sense any more?

        Liked by 7 people

      • Someone convinced ’em pandering to progressivism was the profitmaking proposition of the foreseeable future.

        Liked by 5 people

        • Yeah, simply brilliant. They cater to metrosexual losers who live in their mom’s basement and can only afford to by an occasional new band for their man bun.

          Liked by 2 people

      • They may be stupid, but they ain’t crazy. There is NO way I believe, for a NY minute, that they did or they will destroy the inventory. It’ll go somewhere, for the right price.

        Liked by 1 person

    • They must’ve not asked or learned from Yeti.

      Liked by 6 people

    • The only thing that “Dick’s” got right is their name. I’ll never buy gift cards there ever again.

      Liked by 1 person

  3. Imagine my distress…

    Liked by 6 people

  4. AAAAWWWWwwwwww-Gosh-what a shame!!! (sarc)

    Liked by 2 people

  5. Never had any use for this store anyway, now even less. Their owners and managers are always far left of center, so why give them one dollar of our hard earned monies. I hope they go toes up!

    Liked by 4 people

    • I hoped the same for Targay,but somehow they keep hanging on by the skin of what’s left of their teeth….

      Liked by 1 person

      • I think what saves Target is celebrity lines at cheap prices such as Chip & Joanna Gaines home goods line (which is doing well) and Victoria Beckham clothing line (which sold out in under 24 hours when it debuted).

        Their clothes are cheap, mostly because they are only for one-season wear. (I do not shop there, just read about it.)

        Liked by 1 person

  6. Boohoo… Too bad so sad for Dick’s. I may shop there if they have a going out of business sale, but probably NOT.

    Liked by 3 people

  7. I use to spend several hundred dollars there each year. Maybe a drop in the bucket for them but if enough of us little guys do the same, it will have a negative impact on their sales. They have lost my business.

    Liked by 4 people

  8. Dicks is OVER-rated, OVER-priced and OVER-perid. Will NEVER shop there again.

    Liked by 5 people

  9. Good!!! Hope they soon have a close out sale and declare bankrupt, time for the ole Army-Navy stores revival, remember them?

    Liked by 4 people

  10. I walked into a dicks once. I wanted to get something for my wife but then I found out it was a sporting goods store.

    Liked by 8 people

  11. xxvamplestatxx

    Who names their store ” Dick’s ” I refuse to do business with any store named after a Dick !

    Liked by 5 people

  12. BADGER BADGERISM

    thats right biyatch…GO OUT OF BUSINESS

    Liked by 2 people

  13. Just because it’s black and looks like a military style rifle it is NOT an assault rifle. Just because a tiger has some characteristics of a lion does not make it a lion. They are semi auto rifle for varmint and sport shooting. I certainly would not want to go into a full on assault with one. It’s articles like this that creates confusion in the public realm. If that is what you were looking to do then you have done so. If not, find out what a true assault rifle is.

    Liked by 4 people

  14. meager bumble

    Dick does not know an emotional decision from a logical one. If you do not know the difference, life will become harder for you.

    Like John Wayne said, life is hard, it’s harder when you’re stupid.

    Liked by 5 people

  15. hey !! maybe lefty liberals will make up for sales losses !!!

    Liked by 3 people

  16. Vlad the Skewerer

    Get some! Get some!

    Liked by 1 person

  17. “Dick’s Titanic” steered itself right into the lefty-PC-iceberg & is now sinking before our very eyes. Swan Song is being played on the deck. No lifeboats available for CEO & Mgmt. They must “go down with the ship.”

    Gulp, splash, gulp, splash, Silence.
    Buh Bye. 😉

    Liked by 5 people

  18. LOL – Maybe Dick’s can put Starbucks franchises in all their stores.

    The mentally-ill drug addicted bathroom users won’t be buying anything, but at least they will increase the floor traffic.

    Liked by 4 people

    • They’ll be too busy mopping and rousting the homeless from camping in their bathrooms to worry much about gun sales. They can put the Muslims to work selling hair bands.

      Liked by 3 people

  19. Tim Dickerson

    I hope they either go out of business or move their base of operations to another country where their current ideology lines up with the country of their choice.

    Liked by 1 person

  20. Mess with the 2nd Amendment, you get all the Patriots that stand behind it also

    Liked by 1 person

  21. And you haven’t LIVED until you deal with weeks of your bathrooms being trashed by mentally-ill drug addicted bathroom users who haven’t spent a penny in your store. (BTW-Their sewers are NOT connected to the espresso machines,as far as I know….)

    Liked by 4 people

    • Starbucks should be in Dick’s and Target. They can let the homeless and the trannies fight over the bathrooms. The Muslims will just use the sinks.

      Liked by 2 people

  22. Hey-there’s not a “Dick’s” here-maybe I’ll try to convince ’em they NEED to build a NEW “Dick’s” here so IT can go broke before it’s paid for!!!

    Liked by 2 people

  23. I used to shop at Dicks for all sorts of items. They are pretty pricey but the store had what I was looking for and I was willing to pay a little more for that. After they made their announcement several weeks back, I have not been there since and I won’t shop there again.

    Liked by 3 people

  24. Dick(‘s) is and dick(‘s) does.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s