Liberal logic: L’Oreal Paris’ new representation for hair campaign wears hair-covering hijab


A marketing campaign for guess which product?

When you are trying to sell hair products shouldn’t you actually see fabulous hair? I really don’t buy products based upon a company “valuing my voice.”

Brilliant marketing move, L’Oreal.

From HuffPo: L’Oréal Paris has made tremendous strides toward inclusivity by casting Amena Khan ― a British beauty blogger who wears a hijab ― for its latest hair care product, Elvive.

A blogger, model and co-founder of Ardere Cosmetics, Khan has called the new collaboration “game changing.” She is the first woman who wears a hijab to be featured in a major mainstream hair ad.

“How many brands are doing things like this? Not many,” Khan told Vogue UK this week. “They’re literally putting a girl in a headscarf ― whose hair you can’t see ― in a hair campaign. Because what they’re really valuing through the campaign is the voices that we have.

“You have to wonder ― why is it presumed that women who don’t show their hair don’t look after it?” she said. “The opposite of that would be that everyone that does show their hair only looks after it for the sake of showing it to others. And that mindset strips us of our autonomy and our sense of independence. Hair is a big part of self-care.”

Khan, who has more than 570,000 followers on Instagram, has posted plenty of images to celebrate her latest achievement.

“So… lately I’ve had a complex relationship with my hair feeling lacklustre,” she wrote in one caption. “When I take off my scarf, I want my hair to be more radiant — don’t we all? I’m so excited and incredibly proud to announce that I’m part of the new L’Oréal Paris Elvive World of Care Campaign.”

At a time when U.S. President Donald Trump is amplifying the Islamophobic messages of far-right groups like Britain First, some brands ― like Mattel and Nike ― are making a point of providing greater visibility for Muslim women.

“For me, my hair is an extension of my femininity,” Khan told Vogue UK. “I love styling my hair, I love putting products in it, and I love it to smell nice. It’s an expression of who I am.”

h/t Twitchy


26 responses to “Liberal logic: L’Oreal Paris’ new representation for hair campaign wears hair-covering hijab

  1. Notice she’s not spouting all these adjectives while living in Iran under the influence of mullahs. She doesn’t mention that Mohammed said a woman is only worth half the value of a man because they are stupid and basically evil creatures. She’s in the west where opportunity for women actually exists, putting a false spin on Islam because it’s furthering her career. Not because she’s so devout she wants to live in a Moslem theocracy. Watch what people do, not what they say and you’ll find out they aren’t what they appear to be.

    Liked by 8 people

  2. Kevin J Lankford

    So, she doesn’t even have to use it, to prove it.

    Liked by 6 people

  3. More liberal kowtowing to Islam. Two standards: One for Muslims, another for the rest of us.

    Liked by 4 people

  4. I found this last night: “L’Oréal Paris UK’s new hijab-wearing Muslim model has made numerous anti-Israel posts on Twitter, calling the nation “sinister,” “child murderers,” and claiming “defeat” awaits them.”

    Liked by 5 people

  5. Reblogged this on kommonsentsjane and commented:

    Reblogged on kommonsentsjane/blogkommonsents.

    What this photo tells me is, “their products are not worth a damn, so you better buy you a SCARF if you are an American because you hair is not going to be manageable.

    Now is you are a Muslim, it is a different story cause you live under Sharia, where you are a slave to the men, and whether the product works or not your hair doesn’t have to look good cause it is all covered and smashed.


    Liked by 3 people

  6. Forget about L’Oreal, Clairol has a range of colors to make gals look perfectly natural, we have Maybelline, Cover Girl, see I’m the old fashion girl of yesterdays, we looked so very beautiful fluttering our eyelashes to the boy next door, even my wrinkles of today look less with Cover Girl, and my grey hair shines like the moon above. Eat your heart out Lorel of Paris!

    Liked by 4 people

  7. Pingback: Liberal logic: L’Oreal Paris’ new representation for hair campaign wears hair-covering hijab — Fellowship of the Minds – NZ Conservative Coalition

  8. Book of Enoch. Ch 8.

    Liked by 2 people

  9. L’Oréal Paris UK’s Muslim model has stepped down from the company’s campaign after her anti-Israel Twitter posts surfaced last week. “I deeply regret the content of my tweets I made in 2014, and sincerely apologise for the upset and hurt that they have caused,” declared Khan in her post. “Championing diversity is one of my passions, I don’t discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for.”

    Liked by 1 person

  10. It would seem that L’Oreal would vet their models before hiring them…

    “This is not the first time L’Oréal has hired and then almost immediately parted ways with a diverse model over previous social media posts. Five months ago, the company cut ties with Monroe Bergdorf, its first transgender model, over her remarks about white America’s systemic racism.” […]

    Liked by 2 people

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