Marvel writer convinces Kellog’s to change racially insensitive cereal box


Victory for the SJWs!

From Hollywood Reporter: In what might be the most unlikely sentence of 2017 — and that’s saying a lot — Kellogg’s has confirmed that it will be replacing key art on boxes of Corn Pops following complaints of racial insensitivity from the writer of one of Marvel Entertainment’s most critically acclaimed current comic books.

Saladin Ahmed, writer of Marvel’s Black Bolt as well as the novel Throne of the Crescent Moon, tweeted at the cereal giant on Tuesday to ask about the “Pop Shoppe” box artwork, which anthropomorphizes corn pops in a mall setting. Amid scenes of golden pops skipping, running and playing in fountains, the image shows one brown pop cleaning the floor while wearing a uniform — something that Ahmed found concerning.

“Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor?” he tweeted. “This is teaching kids racism.” He then added, “Yes it’s a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same…”

Within hours, Kellogg’s responded, tweeting, “Kellogg is committed to diversity & inclusion. We did not intend to offend — we apologize. The artwork is updated & will be in stores soon.”

In a statement released later to USA Today, a Kellogg’s spokesperson said, “Kellogg Company has respect for all people, and our commitment to diversity and inclusion has long been a top priority. We take feedback very seriously, and it was never our intention to offend anyone. We apologize sincerely. The package artwork has been updated and will begin to appear on store shelves soon as it flows through distribution.”

Ahmed’s final word on the subject came, fittingly, on Twitter. After thanking Kellogg’s for its swift reaction, he tweeted, “Today I used the computer in my pocket to get a cereal company to make their boxes less racist what even is the 21st century.”


32 responses to “Marvel writer convinces Kellog’s to change racially insensitive cereal box

  1. I demand social justice for elves! Remove Snap, Crackle, and Pop from all boxes of Kellogg’s Rice Krispies.

    Liked by 5 people

  2. Racism, again?
    Y-a-w-n cat yawn

    Liked by 3 people

  3. Pingback: Marvel writer convinces Kellog’s to change racially insensitive cereal box — Fellowship of the Minds – NZ Conservative Coalition

  4. All those OTHER pops are YELLOW-Where’s the White ones,the Red ones….? Also (Faking PC here…) Transgender,Flaming Homosexual (I guess they’re ALL non-binary,so that one can slide)….

    Liked by 1 person

  5. It’s racist .. racist .. racist. Everything is racist now, because we have given away our country and culture. But, the real reason everyone should stay away from Kelloggs et al cereals is that they are made with GMO corn, and all cereal grains are sprayed before harvest with RoundUp, a.k.a. glyphosate. Buy organic if you don’t want to consume dangerous levels of these chemicals.

    Liked by 2 people

    • So disturbing- you think that you are providing your kids with nutritional food…
      “Independent testing revealed glyphosate residues of 1,125.3 parts per billion (ppb) in Cheerios cereal”
      “Glyphosate, the active ingredient in Monsanto’s Roundup herbicide, is a probable human carcinogen and may be an endocrine disrupter”
      “Oats, Cheerios’ main ingredient, and many other crops are commonly sprayed with glyphosate just prior to harvest to accelerate drying, a process known as desiccating”

      Damn! I have young kids… I remember enjoying honey nut Cheerios when I was pregnant with my first!!
      I’ve been feeding my kids f*cking Roundup.

      On the issue at hand…
      I don’t give a f*ck about the imagery on the box.
      But honestly, one brown cornflake? That’s a janitor? You’re a fool if you don’t think that will bring scrutiny.
      Don’t make me understand their reasoning!!!

      Liked by 2 people

  6. One other way to look at the original picture, since there is such a large portion of the “brown” community, perhaps it is reaffirming to see one working, rather than just getting by living off the girlfriends welfare, and food stamps. In this day and age, many people who are working what we might consider “menial jobs” are earning far more money than any number of college graduates, who end up having to take jobs flipping burgers at minimum wage. If the guy who is pushing that floor scrubber happens to be a “union employee,” you can just bet that his wages are superior to that of many people around him. It is a travesty when people are SO SENSITIVE to stuff like this that they want it removed from public distribution. Everyone else becomes the looser . . . perhaps it would have been better to show a “white corn pop” pushing the floor scrubber . . . perhaps that would be closer to the truth. The new artwork shows NOBODY WORKING, which seems to match the sentiment in the young people of today . . . I shouldn’t have to work–let the government feed, house, and medicate me.

    Liked by 2 people

    • Auntie, I love the point that you make.
      And to work a menial job… it’s like childhood chores, it teaches you the value of a dollar.
      And that seems to be the new thing, for some reason people are glamorizing communism!! You shouldn’t get ahead, even if you’re the hardest worker out there- we should all be equal.
      Every freaking “privilege” I’ve had in life is because my husband and I work that much harder than the competition to ensure that we are at the top of the barrel. (truth be told, it has little to do with me; it’s really because HE works so much harder- I work too, but not like he does) Huge sacrifices in our personal lives, hoping to set up our children so that they won’t have to sacrifice so much.

      Liked by 1 person

      • Ziggy . . . I could not agree with you more! Unfortunately far too many people think that “those who get ahead” were just plain lucky, or someone gave it to them. In my own life, when I was 49 years old, I started a second job, thinking that I would only work a year or so . . . after 13 years of working an extra 20 hours a week, I finally gave it up. When I looked to see the things that I ACCOMPLISHED WITH MY HARDWORK, it pleased me no end. Those who sit around and feel that others OWE THEM are truly a drain on our society. Yet, our government has fostered this mentality. God Bless you and your husband for putting in the extra effort to work hard to provide for your children’s future . . . and in thus doing you taught your children that hard is the norm for responsible people. There are fewer other lessons in life that surpass this, you must be excellent parents. It is hard to believe that this was not somehow passed down to each of you from your parents . . . that is a great gift that is passed down through the generations–regardless of what the public schools may be teaching.

        Liked by 1 person

  7. Well I truly have a problem with the NFL and the NBA. Whites are really underrepresented. We need affirmative action for whites in those leagues. Whenever little white boys watch sports, they just feel downtrodden, and just give up on their dreams — end up going into the same old dirty loser jobs like computer programming and stuff.

    Liked by 1 person

  8. Lord forbid we alienate the comic book crowd.

    Liked by 1 person

  9. Am I the only one who throws out the rare brown corn pop, rice krispy, or frosted flake? I won’t eat ’em. Does that make me racist?

    Liked by 1 person

  10. So—just wondering….what would happen if ALL depictions of “men and women at work” were WHITE? So, we’d thereby avoid “labeling” any one “minority” as any kind of worker at all….low or high…avoid controversy.. ..HOW LONG would it take them to gritch and moan about NOT being shown as a contributor/worker? ,,,,,,

    And just so you know….my middle school kids here in CA grafitti my room all over with “BROWN POWER” scribblings in markers, pen, crayons, sharpie, scratched into the tables……and wear “Brown Power” T-shirts. And, since it’s an art class, they incorporate the Mexican flag into anything and everything in their art projects. So….just wondering… far would a white kid get wearing a “White Power” T-shirt to middle school, or writing “White Power” all over everything, every project…and so on??????

    Liked by 1 person

    • I think it is utterly divisive and destructive. Have you ever read a “La Raza” paper? I have. If a white person wrote that they’d arrest them. One of our local Mexican restaurants I frequent always has a stack of “La Raza” papers on the table in the waiting area. The workers are sometimes surprised to see me reading them.

      Sometimes they get a little embarrassed. I tell them its bullshit.

      Liked by 1 person

  11. Yes, lo…I’ve read “La RAZA” papers….and I also had “La Committe’ visit and monitor my classroom to make “sure” that I’m really really genuinely on my honor teaching the “Hispanic” kids the same stuff that I’m teaching everyone else…..I’ve so far not had any visits from the Swedes, or Koreans, or Phillipinos, or even any Muslim groups, or Russians or whomever…..and I’ve had immigrant kids in my classes from ALL of these countries over the years…sometimes all together in ONE classroom…and YET—-in one of the years that I had SEVEN languages and countries represented in my class—“La Committe’ ” came through and MADE ME place a Spanish dictionary on every desk. To show how damned ridiculous this was ….as if not enough just in substance alone……..I had that year a student from Central America who was non-English-speaking as yet…and “everyone” assumed he was a native Spanish-speaker until we held a parent-teacher conference—with a Spanish interpreter in attendance…and found out that neither mother or student spoke Spanish—-but, that they spoke the native dialect of their village, and of the pre-Spanish-conqueror history…..

    Liked by 1 person

    • I feel your pain. I couldn’t do it. I doubt there is a Toltec or Yaqui vigilance committee, but you never know. Any of us here can see that the idea is to demoralize white people. My suggestion is to not allow that.

      I treat everyone alike. Depending on where it goes from there determines any further interactions. I won’t sit still for racist garbage. They don’t owe me anything but respect, like anyone else. I treat them with respect and demand the same in return.

      Liked by 1 person

      • So impressed, lo, that you know about the Yaqui 🙂 !!!! I have a sad/funny story to tell—-when my son and d-i-l put their first bid down on a million-dollar new home in a coporately-developed property in Orange Co, CA….they had to give their professions and etc. They were TURNED DOWN on their full-price offer to buy this new home in this newly-developed corporate foray in a formal letter that said it was b/c my son is an engineering geologist and his wife is a corporate lawyer…which….hint, hint, makes you think that maybe they built these new homes on a fault line or something dastardly……and don’t want to be sued by an engineering geologist and corporate lawyer if/when the house falls down in the next quake b/c they did not offer full disclosure.

        Flash forward to their NEXT try at buying a home….and my husband and I advised them that, during the purchase negotiations…they should prominently mention over and over again that my d-i-l’s father is an enrolled “member” in an Eastern (New Hampshire) Native American tribe ( what they don’t know is that he is also a dual citizen of Ireland…and furthermore, to be “enrolled” in this particular Eastern Indian tribe…you only have to have something like 1/116 blood quantum ot the tribal DNA….which is like having ONE 3x great-grandparent who MIGHT have been part tribal member…..each tribe and even some BANDS of tribes set their own thresholds of membership…we don’t even know/nor have figured out if our d-i-l has enough “blood quantum” to have asserted a “priviliege” or threat—it could have been at the end of blood quantum with her father) NO ONE KNOWS today in general about all the tribal “blood quantum” businesses (except people like my husband and I, who worked for years in Public Health/Indian Health Service)…the wide variances….and so forth….but ALL YOU HAVE TO DO TODAY IS PRESENT YOURSELF AS SOME SORT OF MINORITY VICTIM…and it’s HANDS-OFF.

        So, they did as we advised. No PROBLEM this time…with another development company….they got the house, with a better deal….a better location….and all is well….BUT…can you believe that YOU can be discriminated against in the USA and IN WRITING while trying to buy a home, as LONG as the discrimination is not race, religion or gender related? But it was perfectly LEGAL for my kids to be turned down on a full purchase price offer in the market place –IN WRITING—due to their education/training/occupations. THUS…the need for them to spout off orally and endless, about copious, long-ago genetic HISTORY– to guard against it happening to them again.

        Liked by 1 person

        • That’s quite a tale, but totally believable. I have so much to say on this subject. To me it is a deliberate attempt to punishing marginalize white people. Trust me, I get it.

          My family recently had our DNA done through one of those outfits to find out our “composition”. I’m happy to announce that we must be the “whitest” people in North America. All Northern European, with a preponderance of British Isles.

          That’s no surprise because I have copies of my ancestors passenger manifests on the ships that brought them here from England in 1635. Why am I not ashamed of this? Must be my “white privilege”.

          Liked by 1 person

    • CalGirl . . . I do so enjoy your contributions. They are really from “the front lines.” I am dumbfounded by the roadblocks that you are called on to surmount, it is ridiculous. When people immigrate here, they need to speak English . . . Period!!!

      Liked by 1 person

  12. Saladin Ahmed
    Goodreads Author

    Detroit, Michigan, The United States


    Science Fiction & Fantasy, Poetry

    Member Since
    May 2011

    edit data

    Saladin Ahmed was born in Detroit and raised in a working-class, Arab American enclave in Dearborn, MI.

    His short stories have been nominated for the Nebula and Campbell awards, and have appeared in Year’s Best Fantasy and numerous other magazines, anthologies, and podcasts, as well as being translated into five foreign languages. He is represented by Jennifer Jackson of the Donald Maass Literary Agency. THRONE OF THE CRESCENT MOON is his first novel.

    Saladin lives near Detroit with his wife and twin children.

    Saladin Ahmed’s Blog
    Characteristics of Kafir
    If it had been Our will, We should have elevated him with Our signs; but he inclined to the earth, and followed his own vain desires. His similitude is that of a dog: if you attack him, he lolls out his tongue, or if you leave him alone, he (still) lolls out his tongue. That is the similitude of those who reject Our signs; So relate the story; perchance they may reflect.
    Qur’an 7:176
    And well ye knew those amongst you who transgressed in the matter of the Sabbath: We said to them: “Be ye apes, despised and rejected.”
    Qur’an 2:65
    Shall I tell thee of a worse (case) than theirs for retribution with Allah? (Worse is the case of him) whom Allah hath cursed, him on whom His wrath hath fallen and of whose sort Allah hath turned some to apes and swine, and who serveth idols. Such are in worse plight and further astray from the plain road.
    Qur’an 5:60
    When in their insolence they transgressed (all) prohibitions, We said to them: “Be ye apes, despised and rejected.”
    Qur’an 7:166
    Or thinkest thou that most of them listen or understand? They are only like cattle; – nay, they are worse astray in Path.
    Qur’an 25:44
    And the Jews say: Ezra is the son of Allah, and the Christians say: The Messiah is the son of Allah. That is their saying with their mouths. They imitate the saying of those who disbelieved of old. Allah (Himself) fighteth against them. How perverse are they!
    Qur’an 9:30
    When thou lookest at them, their exteriors please thee; and when they speak, thou listenest to their words. They are as (worthless as hollow) pieces of timber propped up, (unable to stand on their own). They think that every cry is against them. They are the enemies; so beware of them. The curse of Allah be on them! How are they deluded (away from the Truth)!
    Qur’an 63:4
    O ye who believe! Truly the Pagans are unclean; so let them not, after this year of theirs, approach the Sacred Mosque. And if ye fear poverty, soon will Allah enrich you, if He wills, out of His bounty, for Allah is All-knowing, All-wise.
    Qur’an 9:28

    Liked by 1 person

  13. In case you missed it…

    Star Wars author Saladin Ahmed said ‘George Lucas can suck my d*** for making turbo-racist s***’

    Liked by 1 person

  14. What ‘s the problem with showing a black character working hard? We stopped buying Kellogg’s when they gave one million to BLM. Now it would seem some of the tribe has turned on them.

    Liked by 1 person

  15. Kevin J Lankford

    I suppose now, having only a black and white TV would be considered racist……Or is it color TVs are racist???…..I don’t know…..I just can’t figure it out.

    Liked by 1 person

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