EU advertisers move away from using white, straight customers for fear of being “racist” or “homophobic”

ikea advertisement

Prudent: Catering to the SJWs even if it doesn’t fit with your brand. A lot of companies not making smart business decisions these days, kind of like Target and JC Penney.

From Daily Mail: Advertisers are moving away from using pictures of white and straight couples for fear of offending gay people or being accused of homophobia.

Marketing departments are promoting diversity in their campaigns to ‘prevent perceived discrimination’, a survey of 500 companies has revealed. A third of advertisers said they had used fewer white models and straight couples in the last year.

Adverts that have featured gay couples include Ikea’s ‘all homes are created equal’ that showed two men cuddled up together.

Lloyds ran a ‘he said yes’ campaign and Tiffany, the jeweller, also launched an advert featuring a same-sex marriage proposal.

Dove, which is owned by the Anglo-Dutch giant Unilever, recently featured 32 women ranging in age from 11 to 71 from more than 15 countries, including Iran, Indonesia, Germany and Brazil for its ‘real beauty’ campaign.

The study by Shutterstock and reported by The Times found half of marketing departments had increased their use of racially diverse pictures over the past year and third increased their use of gay couples.

The overwhelming majority that used images of gay couples or ‘non-traditional’ families said they did so even if it did not fit with their brand.

Half said they were using fewer white people because they no longer represented ‘modern society’. 

The 2011 census found 87.2 per cent of the population is white, 2 per cent mixed race, 6.9 per cent Asian and 3 per cent black. Less than 1 per cent identified themselves as ‘other’.

However since then there has been significant migration to the UK. Last year net migration from outside the EU was 175,000. (Well, I’m sure the homosexual agenda will really appeal to the migrants.)

This is a marked change by an industry that, until recently, was accused of not having enough minority groups in adverts. As recently as 2010 only 5 per cent of TV adverts contained someone from an ethnic minority.

Keren Sachs, content development director of Shutterstock, said: ‘The people chosen to represent campaigns have an obvious and visual impact on public life. This appears to be changing.

‘Marketers are now being more inclusive through their choice of images. Our research shows that marketers in the UK are shifting their attitudes and selecting images, primarily to represent modern-day society.

Trevor Phillips, former chairman of the Equality and Human Rights Commission, added: ‘Businesses have to appeal to minorities but also the white population, who think it’s peculiar if they see an ad that doesn’t have minorities in it and looks like they are being sold something from the 1950s.’

DCG

Advertisements

39 responses to “EU advertisers move away from using white, straight customers for fear of being “racist” or “homophobic”

  1. Hadenoughalready

    It’s time to tell the EU right where to stuff it!

    Liked by 2 people

  2. Sorry to break away from this post but has anybody heard any country offer TO “H E L P ” OR RENDER ASSISTANCE TO THE UNITED STATES AND THE LONE START STATE OF TEXAS? we help everybody, and now we are alone.😢🤧

    Liked by 2 people

    • Libtards are saying Mexico offered aid and assistance yet all I see is that they offered a statement of standing in “solidarity” during this difficult time.

      Liked by 2 people

    • “The Mexican government expressed its solidarity Sunday with the United States following the damage caused by Hurricane Harvey and offered assistance to Texas. Mexico offered to help Texas deal with the disaster, “as good neighbors should always do in trying times.”

      On Sunday evening, Foreign Minister Luis Videgaray and Texas Gov. Greg Abbott spoke by telephone. Carlos Gonzalez Gutierrez, the Mexican consul general in Austin, said he has been in constant communication with the governor’s office to determine how Mexico can best help.”

      https://www.dallasnews.com/news/weather/2017/08/27/mexico-offers-help-harvey-soaked-texas

      No word on what exactly Mexico has done to assist. But we know that it’s in Mexico’s interest to offer because it gives them an opportunity to smear Trump. It’s politics all the time with politicians…

      Liked by 4 people

      • What else is new (sarc) ?

        Liked by 2 people

      • Kevin J Lankford

        He could best help by getting all his illegals back home instead of hanging around to soak up what they can get from the aid needed for the real citizens.

        Liked by 3 people

        • Excellent point.

          Liked by 2 people

        • Kevin, be careful choosing your words, or the SPLC and ACLU and whoever will grill you! “Soak” is politically incorrect at this time! “Dry” would not be any better. I think soon the English language dictionaries will be just finger thick; not many words left at all, no statues, no statutes, no limitations, no borders, no laws, no right nothin’, no (fill in the blank) and all we will be left with will be, well, the left libtards. Last call to get ready for what’s coming.

          Liked by 1 person

      • Hadenoughalready

        I would tell Mexico to go stuff it up their nearest burrito and piss off. We don’t need their help. And they certainly won’t get ours.
        I’ve had enough of helping shitbag countries who crap on us and then expect help in return.
        Screw those who refuse to help themselves. They can go and pound sand! We don’t need them!

        Liked by 3 people

    • Hadenoughalready

      That’ always been the case and it’s high time it changed. Screw them all, I say!

      Liked by 1 person

  3. The pics are disgusting and IKEA is all about money!!!

    Liked by 3 people

  4. Kevin J Lankford

    Real smart business sense alienating the majority customer base for fear of offending a few perverts.

    Liked by 4 people

    • Sure makes me wonder what the Hell they’re thinkin’. If their primary customer base was LBJQTFYBT,I could see where that might be a money-maker,but since they’re basically cutting their own throats by letting a couple of percent of the people push them around,I can only conclude they’re just REALLY SCARED OF THE LBJQTFYBT’S. (Don’t wanna get ambushed by a bunch of purse-carrying males,ya know.)

      Liked by 1 person

      • They aren’t trying to MAKE SENSE, just following orders. They’ve been given their parts to do in the social engineering scheme. If they tell them to put purple-assed baboons on their ads, they’ll do it.

        Liked by 3 people

  5. I am so nostalgic for the time not so long ago before this insanity began, which is getting worse and worse by the day. Sigh….

    Liked by 5 people

    • This has to be little more than Emotionally-Charged Lunacy. If there was even a SINGLE DROP of Common Sense applied,this insanity could never get off the ground.

      Liked by 1 person

    • So, yes, sadly Dr. E…..wouldn’t you just love to ONCE again see an advertising marketeer reach out to a “Norman Rockwell” family of parents and kids (HEY—2 generations of consumers….add a grandma or grandpa & you have THREE…..do they ever think of THAT?)…. instead of 2 sodomites cuddling on a couch?

      Liked by 1 person

    • I can only blame the higher ups for not taking care of it at the beginning, now is out of control, exactly like cockroaches and exterminators.

      Like

  6. They are simply following the script their bosses gave them. They want to destroy any semblance of normal western culture. The more perverse the better for them.

    Liked by 2 people

  7. Pingback: EU advertisers move away from using white, straight customers for fear of being “racist” or “homophobic” — Fellowship of the Minds – NZ Conservative Coalition

  8. Anything’s possible when you ignore reality and write a script:

    Liked by 3 people

    • The left continues to ignore that fact of all the good President Trump has done for people of color. Putting them in high places for starters. The reason he bought MarLago was it was a closed club, no blacks or Jews admitted and he said that is wrong, so he bought it. His butler, a black man, in full control since then, retired last year and had nothing but great things to say how he was treated.

      Liked by 1 person

  9. Why marketing targeted at gay and lesbian consumers often misses its mark

    https://www.marketingmag.com.au/hubs-c/gay-lesbian-marketing-lgbtiqa/

    Liked by 1 person

    • Well, I suppose if you’re selling industrial grade hygiene products or “morning after” super-antibiotics, you could cash in. But what about the goat-f*&kers, who speaks for them (sniff!).

      Liked by 1 person

  10. Sane people don’t sue everyone left and right for discrimination. The LGBTQWHATEVERLETTERSOUP will, same with the ACLU, etc., so, these big name companies are afraid of being sued for millions, so, they try to be politically correct, and protect themselves, huh, their money; it’s not the client base that matters, it’s their CEO jobs, their cash, stock, shareholders, etc. All we the people have to do is vote with the purse: stop buying their crap! No more Target, IKEA, etc., buying… they would wake up if everyone did that!

    Liked by 1 person

  11. Marketing spin doctors are producing ads to order, probably to prevent “bad press” and boycotts from the constant winging of alt-human perverts that “want recognition”. Pandering to the minority of ones’ customer base has been shown to turn off traditional customers, i.e. the majority of buyers. I, for one, will stop consuming any product that uses 57-Varieties propaganda in ads.

    Liked by 1 person

  12. What excellent business sense considering the total of the population of gays and trans, etc. totals less than 10%. Sarc.
    My God, the idiots are in control. To ignore the feelings and beliefs of the majority will cost them dearly. And I don’t care.
    When you start catering to the few, you have lost it and have no business making expensive decisions.

    Liked by 2 people

  13. Captain Obvious

    There’s a and here in Philly that is running ads with lesbians and homos. I believe it’s PNC. I don’t watch much tv so, and I try to stay local with my banking and other purchases. Don’t want to support this kind of agenda

    Liked by 1 person

  14. Featuring homosexuals favorably in pervasive advertising promotes an unhealthy and medically costly “lifestyle” (male homosexuals cost on
    average almost $1 million more for medical care in a lifetime than
    heterosexuals). In addition most are lonely and miserable. “Gay men”
    is an oxymoron. “Misery men” is more accurate. America should
    copy Russians policies on homosexuals. No persecution, no promotion.

    Liked by 1 person

  15. Ikea’s furniture is pretty crappy anyway. On the bright side, at least these companies sure make it easy to boycott them.

    Liked by 2 people

  16. As a wheelchair user, I would like to see diversity in advertising, but this is a little nuts. If you are actively excluding a group of people, then you are discriminating. It’s not that confusing.

    Like

  17. And don’t think for one minute the white straight folk have not noticed and changed shopping habits. I especially love the commercials where any minorities are quick witted and smarter than the white counterparts in the commercial, dont want to offend the people of color which there are less of and therefore dont spend as much. Could use two of the same color but no, cant do that have to make white look dumb, especially to their children, dont want to make them feel privileged or anything like that.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s