Berkeley Top Dog employee lost his job for attending ‘Unite the Right’ Charlottesville rally

Last weekend, a planned “Unite the Right” rally in Charlottesville, Virginia, to protest the removal of Confederate monuments from public spaces, descended into violence when white nationalists clashed with counter-protesters, forcing the city to declare a state of emergency.

A white man named James Alex Fields Jr., who has schizophrenia and is on anti-psychotic medication, rammed his car into a group of counter-demonstrators, killing a liberal, Heather Heyer, and injuring others. Fields is in police custody and has been charged with second-degree murder.

The Left posted photos of the rally on Twitter, asking that the people in the pics be doxed or identified. On Friday, August 11, a Twitter user with the handle @YesYoureRacist identified Cole White as one of the Alt-Rightists in the rally and revealed that he worked for the Top Dog chain restaurant in Berkeley, CA.

Natalie Orenstein reports for Berkeleyside that on Saturday, “hordes of people” called Top Dog and got on the restaurant’s Yelp pages and social media accounts, calling for White to be fired. Top Dog immediately fired White. An employee told Berkeleyside that “pretty much everyone’s happy with the fact that he no longer works here.”

On Sunday, August 13, Top Dog placed a sign on the doors of its Durant Avenue location, announcing that:

“Effective Saturday [August] 12th, Cole White no longer works at top dog. The actions of those in Charlottesville are not supported by top dog. We believe in individual freedom, and voluntary association for everyone.”

But according to other media outlets, including the Los Angeles Times and CBS5, Cole White voluntarily resigned. Top Dog said in a statement that on Saturday:

“we spoke with Cole White. During that conversation Cole chose to voluntarily resign his employment with Top Dog and we accepted his resignation. There have been reports that he was terminated. Those reports are false. There have been reports that Top Dog knowingly employs racists and promotes racist theology. That too is false. We pride ourselves on embracing and respecting all our differences and every individual’s choice to do as that person wishes within the boundaries of the law. We do respect our employees’ right to their opinions. They are free to make their own choices but must accept the responsibilities of those choices. Individual freedom and voluntary exchange are core to the philosophy of Top Dog. We look forward to cooking the same great food for at least another 50 years.”

Berkeley police says Top Dog has been targeted with threats. Sgt. Andrew Frankel said police kept their eye on Top Dog’s three locations (2 in Berkeley, 1 in Oakland) overnight and officers will be making extra patrols when they can. (CBS5)

According to Berkeleyside, the management of Top Dog is Libertarian and has “plastered” Libertarian messages over the walls of its two Berkeley locations.  The chain, owned by Richard Rienmann, also posts essays from the Libertarian Ludwig von Mises Institute on a section of its website called “Propergander.” A recent essay criticized Google for “appeasing modern Social Justice Warriors” at the expense of profit when it fired an employee who distributed a manifesto against Google’s pro-diversity efforts.

Berkeleyside noted that Cole White is seen in photos of recent political events in Berkeley:

  • In the April 15 rally that became a bloody battle between the “far-right” organizers and far-left Antifa counter-protesters.
  • White also protested outside the courthouse during the arraignment of Eric Clanton, an Antifa and California college ethics instructor who was arrested for assaulting at least seven pro-Trumpers on the head with a bike lock.

A Berkeleyside reader claims that a video of the April 15 Berkeley rally that descended into violence, shows Cole White (in maroon shirt and black pants) participating in the fighting. To be fair, however, at no time does the video show the face of the man in the maroon shirt and black pants.

For more on the Charlottesville rally, see:

See also:


16 responses to “Berkeley Top Dog employee lost his job for attending ‘Unite the Right’ Charlottesville rally

  1. The woman whom Damingo punched is fortunate that he did not follow up with several more blows. If she jumped into the fray she should expect to experience the consequences. Oftentimes women at these antifa events try to provoke a reaction. If they want to be treated as equals, they must accept what reality may have in store.

    Liked by 1 person

  2. So much for freedom of association. Freedom of speech. Freedom of movement. Where has our country gone?

    Liked by 2 people

  3. If that’s Cole in the video, his hair got way longer in just 4 days… just sayin’.

    Liked by 3 people

  4. @Top Dog:

    You CLAIM you believe in Individual Freedom and Voluntary association for EVERYONE, yet you LIE. This man was at this rally on his own accord. He was NOT wearing anything that identified him as being associated with or working for top dog ( ha ha). Yet you fired him just because some crybabies, who probably don’t even patronize your company, whined! You are probably going to lose a lot more business from people that disagree with your lying response!

    Liked by 3 people

    • Yes, if they openly fired him because they didn’t like him going there or because folk threatened to hurt their business, it happens… but they self-contradictorily BSed in writing (wienies w/o integrity).

      Liked by 2 people

    • David, my exact same thoughts. They promote free thinking as long as it is their thoughts. If he was on his own time. They could be lined up for a lawsuit.


  5. Are we insane? How did we get where we are now? This is madness, our society has become so violent, so treacherous, we mistrust everybody around. The police is powerless because they’ve been left alone, nobody to defend but themselves. I don’t believe we will recover and if so, it will be a slow process because the wounds are very deep. God help US OUT THIS TRIALING TIMES.

    Liked by 1 person

  6. “We believe in individual freedom, and voluntary association for everyone.”
    Yeah. Except when those individuals have beliefs that go against those of the freaks & geeks on the left. And God forbid they act on those beliefs…
    When will Libertarians see that the far left are NOT on their side?

    Liked by 2 people

  7. Every aspect of this is being carefully managed. The “news” is spewing full-bore, 24/7 “demanding” this and that and claiming they represent “public outcries”. Bullshit!

    This is a full-blown NWO/Soros color revolution. The ditzy Mayor of Baltimore wants to tear down all of their Confederate statues now. This is a case of either get on Soros’ bandwagon or be denounced as a “White Supremacist”. Obongo, David Brock, and their crew of homo-sadists are all working on this.

    They found today that the driver of that car was a member of “Antifa(ggot) and a Hilary supporter. Sound familiar?

    Liked by 2 people

  8. Pingback: Signs of Charlottesville ‘white supremacist’ rally being a false flag | America's Final Days

  9. I’d never do business with a firm that acted this way. But its a three store chain, I doubt it will go anywhere now that it has lost the business of those people who do not have a Nazi mindset.


  10. Top Dog is like the Hollywood film companies. They will now lose a significant portion of their patrons who will choose to eat elsewhere by quietly boycotting them. The stools at Top Dog will be empty like the theater seats and they will all wonder why. That aside, Top Dog was my favorite lunch in 1970! So long, friends…


  11. Those videos aren’t really helping your cause…


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