The era of Pajama Boy is over. Can we please stop with the feminization of American men?
From Daily Mail: A Los Angeles-based fashion company is trying to make lacy shorts for men happen.
Hologram City, a brand known mostly for producing mesh clothing often worn by pop stars, debuted the new item online this week — and it very quickly earned the attention of the internet.
Made entirely out of lace with no opaque fabric underlay, the $49 shorts are see-through and come in a variety of pretty pastel colors.
Hologram City certainly means to push boundaries. The brand produces a lot of revealing club- and street-wear, and its mesh shirts and pants have been seen on the kinds of stars who like to raise eyebrows. Miley Cyrus, Ciara, Kylie Jenner BFF Jordyn Woods, and Fergie have all been seen in Hologram City designs, as have Jennifer Lopez’s back-up dancers during performances.
But the company’s tagline — ‘Don’t fkn mesh with us’ — hardly prepared anyone for its ultra-feminine and ultra-revealing new men’s clothing.
The shorts come in pastel green, pink, blue, purple, and yellow, and would look exactly like the kind of thing one might find at a preppy BBQ or country club — except for a major, head-turning difference. They’re made entirely of floral lace and are completely see-through, flaunting the tighty-whiteys of the models who wear them on the website.
The shorts quickly caught the attention of major publications, blogs, and the Twitterverse, spawning countless jokes. ‘Lace shorts for men??! Y’all gotta chill with this stuff man,’ chimed in one disapproving voice. ‘Not sure what direction this new Power Rangers is going…’ joked another.
Despite some head-shaking across the internet, though, not everyone is laughing. In fact, the shorts seem to have quite a few fans, with people remarking that they’d ‘love a pair’ and others weighing in on which color they’d choose.
‘Why is it so ridiculous that men want to dress in a way that ppl consider feminine? Like? Chill,’ wrote one woman on Twitter.
The shorts are only available for pre-order, and won’t ship until the middle of the month.
Their release comes shortly after a Kickstarter for an item called the RompHim went viral. In mid-May, the internet went wild for the male rompers, which are still in the fundraising stage. Despite some people poking fun, the Kickstarter campaign raised $361,845 — quite a bit more than its $10,000 goal. The first run is also already sold out.
The men’s romper is set to come in four colors — Blue Chambray, Red Chambray, Splatter print Cotton and Special edition 4th of July seersucker — and is touted as perfect for pool parties and ‘beach days’.
Unsurprisingly, the male rompers caused a stir online with one Twitter user calling them ‘just wrong’ with another saying she was ‘offended’ by them. One wrote: ‘My hubby would never wear a #romphim’. However it wasn’t all negative with one man branding them ‘cute’ while Ken Casparis said he ‘would probably wear one’.
But ACED Design, which came up with the product, is not worried about the criticism. A spokesperson told Femail: ‘It was very cool to see so many people supporting the Kickstarter [campaign].
‘We knew the product was something we would wear, and we had gotten positive initial feedback from a wide range of people who tested it out, but we really didn’t foresee it being so popular on day one.’
Speaking about the social media backlash, they added: ‘With any new fashion, there will be supporters and critics, but we look forward to using the feedback to continue to make standout clothing. All that really matters to us is that those wearing the RompHims are confident and comfortable with their own styles. That’s part of the fun of fashion.’