Men’s Grooming Guru: ‘Masculinity Is So Fragile, It’s So Toxic’

david yi

The feminist and beauty guru, David Yi

Um, no. I want a real man, not a genderless and sexually fluid feminist.

From Yahoo: David Yi, the founder of a men’s beauty and grooming online destination for millennials and Generation Z called Very Good Light, cultivated a love for skin care and grooming at a young age.

“Being a Korean-American, we were slathered with SPF. Ever since I was a child, my mom and dad showed us how important skin care was,” Yi tells Yahoo Beauty. “They knew beauty was something that came from the inside out, but people take notice of your skin. Skin care is about pampering yourself. You have to be your biggest ally and supporter before anyone else. It’s an inner confidence that pushes you through the entire day.”

After stints as a writer and editor for media outlets like Mashable, WWD, and the Daily News, Yi decided to address the huge gap in the beauty industry for men and personal care. “I felt that there needed to be a new voice, especially for Generation Z. This generation is more genderless and sexually fluid than any other generation.”

So Yi created Very Good Light to fill that void. “I launched something to cater to that guy who felt he didn’t fit into that definition of ‘masculinity‘ or the confines of what it means to be a male in 2017,” he says. “It’s all about inclusivity, celebrating who you are and who you want to be; normalizing men and their behaviors, normalizing makeup, normalizing beauty, and that everyone has a place to call home.”

However, Yi stresses that Very Good Light does not cater to just one “type” of man. He explains, “We don’t have to sell it out as an ‘inclusive’ and ‘woke’ brand. We want that to exude through our site and the content we produce.”

He continues, “I think the biggest misconception is that the site is only LGBTQ-related, and it’s not. If you’re in tune with your body and face, and you like to pamper yourself, that doesn’t make you one thing or another. It’s pretty judgmental to box someone into a sexual category just based off their morning skin care routine or what grooming products they use. I want to tear that down or the notion that beauty is only for a specific individual.”

These archaic notions of men and pampering are simply “fractions of fragile masculinity,” according to Yi. He says, “Right now, masculinity is so fragile, it’s so toxic. I feel once we shatter those stereotypes and get out of those confines, that is what will push us forward. Once we start changing men and making them ‘feminists,’ making them allies for people of color or the LGBTQ community, that’s when the world starts to change.

Celebrities like Young Thug and Jaden Smith have helped redefine gender-fluidity through fashion. “These are young men who are swaggy, at the top of their game, and whose masculinity is never going to be questioned. They are blurring the lines between genders; they wear womenswear, and they don’t care what people think. I feel like they are the ‘poster children’ for Generation Z and what that generation stands for. It’s about being bold, brass, brazen, and expressing yourself in an authentic way.”

Of course, websites like Very Good Light, no matter how “progressive,” have faced adversity. “People thought it was a brilliant idea that was vital, but there’s definitely been push back. Being a men’s grooming site, in general, a lot of people can’t understand that. In small town or rural cities, they may not understand the movement of men’s beauty or gender and sexual fluidity.” 

Question for you Mr. Yi: Do those who live in the small towns of the sandbox understand men’s beauty and gender and sexual fluidity? Are the citizens of the sandbox inclusive? Are they “woke?” Maybe they just don’t understand…

h/t to my toxic masculine boyfriend who lives in a small town in the USA😊


23 responses to “Men’s Grooming Guru: ‘Masculinity Is So Fragile, It’s So Toxic’

  1. David Yi is a men’s grooming guru?!

    Liked by 4 people

  2. Mr. (?) Yi, I think, will hold one.


  3. I don’t seriously take advice from anyone who has the temerity to wear a clip-on bow tie. That’s just so déclassé and smacks of toxicity, but, then, he is a guy (or is he? I’ll admit to being sort of confused here . . . . .).

    Liked by 1 person

  4. I don’t even know what to say. What next?

    Liked by 2 people

  5. We need to be culling these gender-fluid types, not grooming them.

    Liked by 3 people

  6. Understand? From a logical, modern scientific perspective, these people are a threat to the evolutionary well-being of the human race. That’s easy to understand. Gender is not “fluid,” anyone that thinks it is, evolutionarily speaking, is “defective.”

    From a Christian perspective, the gates of hell are wide open and you all should be prepared for what these demons may bring.

    Liked by 1 person

  7. Being a Korean, if his parents taught him anything as a child, it sure wasn’t skin care but how to make a bundle preying on the American weakness for convenience. He can’t even get his lines straight, so maybe the only thing he’s gay about is the money flowing into the Yi family bank account from those sexual alphabets his fellow Koreans wouldn’t feed to their dogs.

    Liked by 1 person

  8. Did you know that the Northern Eskimos would put their human deformities well out there somewhere for recycling thru a Polar Bear to be re-born again in a more perfect life.. Sounds gruesome but how else can the human genome be kept clean.. (open your mind to broader thinking) Sounds obsurd but know this: When we propagate deformity we get even More deformity.
    These are Evolutionary Facts of Life, ie Survival of the most Fit.. This comment is sure to engender rebuke & rebuttle.. Have at it..!!


  9. ManCavePatriot

    What’s with all these Korean guys trying to look like Paul Rubens?

    Liked by 2 people

  10. If Jaden Smith represents the new generations . . . . Oh! My Heavens . . . we are in BIG trouble! When I look at him, I only see a scrawny little twit that is confused about whether he should wear men’s clothing, or women’s clothing.

    Liked by 1 person

  11. No one who identifies as a man would ever turn to a person with blue hair and Liberace’s hand me downs for advice of any kind.

    Liked by 2 people

  12. Resurrect Bruce Lee & sic him on that pansy!

    Generation Z for Zilch!
    –Or Zissies! (hey, there’s a new word for Sissies).
    –Or Zansies! (Pansies).
    –Or Zussies! (Wussies).
    –Or Zueers! (Queers).

    Pitiful EffemiNazis are so deceived. SMH. They need testosterone supplements. He should sell those & do something really useful.

    Saw this somewhere last week – here?




  13. I think ‘Man’ is a completely subjective conclusion.

    Liked by 1 person

  14. I get up in the morning after 6 hours sleep from working 2 jobs. I take a shower, brush my teeth, blow dry my hair, trim my beard twice a week. I leave for job number 1at 7:25 am. I am a typical man. Nothing more, nothing less. If these idiots attempting to redefine masculinity are not sent back into the closet where they never should have been let out, we are doomed as a country. Look at Europe. We are headed down the same pantywaist road.

    Liked by 1 person

  15. Somehow I don’t think this is “playing” well (or at ALL) in, for instance…….TEXAS!! Just can”t invision that giant hog of a truck, with hunting rifles mounted in the back window, rattling down the road with a container of Body Butter sliding around on the console……..

    Liked by 1 person

  16. Sorry, not enough testosterone for me. Maybe they better halt all the hormones being put into our meats and milk.
    Unless he is on his way to a costume party, ditch the look.

    Liked by 1 person

  17. Um. No. (What testosterone deficiency looks like.)

    Liked by 1 person

  18. Who IS this clown,and where’s his rubber nose?

    Liked by 1 person

  19. Butterflies are fragile, therefore butterflies are toxic? Just trying to follow logic here. Oh wait that’s right, no one has logic anymore. Carry on spewing, well, whatever that is…..

    Liked by 1 person

  20. LOL – Are aliens with pussy hats sucking the testosterone out of every male on this planet?

    Liked by 1 person

  21. No good can come from the efforts to cloud the distinctions between man and woman, and, truth be told, only evil can result.

    Even if you don’t believe in things spiritual, the gender roles of male as protector and woman as nurturer have been the teamwork that has allowed Man to prosper over the thousands of years of our existence, and have been instrumental in just, ordered and stable societies.

    Those who wish to upend the order of things, will attack that order, by attacking society at the atomic level — the relationship between men and women, indeed, redefining down, what a man should be.

    Generations of Statist regimes were thwarted by old-fashioned values and role models. King George III fought and lost against a generation of determined American men, as did Tojo, Hitler, Stalin and many others. What will happen when American manhood is defined by homosexuality and perverseness?

    But those of us who do believe in the spiritual aspect of things might recognize the sheer evil of trying to pervert and defile manhood.

    Male and female he created them, and he blessed them and named them Man when they were created.
    — Genesis 5:2

    The woman shall not wear that which pertaineth unto a man, neither shall a man put on a woman’s garment: for all that do so are abomination unto the LORD thy God.
    — Deuteronomy 22:5

    Even as Sodom and Gomorrah, and the cities about them in like manner, giving themselves over to fornication, and going after strange flesh, are set forth for an example, suffering the vengeance of eternal fire.
    — Jude 1:7

    THE RITE OF SODOMY – Homosexuality, Satanism & the Roman Catholic Church

    Satanist Explains the Rites of Sodomy


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