Um, no. I want a real man, not a genderless and sexually fluid feminist.
From Yahoo: David Yi, the founder of a men’s beauty and grooming online destination for millennials and Generation Z called Very Good Light, cultivated a love for skin care and grooming at a young age.
“Being a Korean-American, we were slathered with SPF. Ever since I was a child, my mom and dad showed us how important skin care was,” Yi tells Yahoo Beauty. “They knew beauty was something that came from the inside out, but people take notice of your skin. Skin care is about pampering yourself. You have to be your biggest ally and supporter before anyone else. It’s an inner confidence that pushes you through the entire day.”
After stints as a writer and editor for media outlets like Mashable, WWD, and the Daily News, Yi decided to address the huge gap in the beauty industry for men and personal care. “I felt that there needed to be a new voice, especially for Generation Z. This generation is more genderless and sexually fluid than any other generation.”
So Yi created Very Good Light to fill that void. “I launched something to cater to that guy who felt he didn’t fit into that definition of ‘masculinity‘ or the confines of what it means to be a male in 2017,” he says. “It’s all about inclusivity, celebrating who you are and who you want to be; normalizing men and their behaviors, normalizing makeup, normalizing beauty, and that everyone has a place to call home.”
However, Yi stresses that Very Good Light does not cater to just one “type” of man. He explains, “We don’t have to sell it out as an ‘inclusive’ and ‘woke’ brand. We want that to exude through our site and the content we produce.”
He continues, “I think the biggest misconception is that the site is only LGBTQ-related, and it’s not. If you’re in tune with your body and face, and you like to pamper yourself, that doesn’t make you one thing or another. It’s pretty judgmental to box someone into a sexual category just based off their morning skin care routine or what grooming products they use. I want to tear that down or the notion that beauty is only for a specific individual.”
These archaic notions of men and pampering are simply “fractions of fragile masculinity,” according to Yi. He says, “Right now, masculinity is so fragile, it’s so toxic. I feel once we shatter those stereotypes and get out of those confines, that is what will push us forward. Once we start changing men and making them ‘feminists,’ making them allies for people of color or the LGBTQ community, that’s when the world starts to change.”
Celebrities like Young Thug and Jaden Smith have helped redefine gender-fluidity through fashion. “These are young men who are swaggy, at the top of their game, and whose masculinity is never going to be questioned. They are blurring the lines between genders; they wear womenswear, and they don’t care what people think. I feel like they are the ‘poster children’ for Generation Z and what that generation stands for. It’s about being bold, brass, brazen, and expressing yourself in an authentic way.”
Of course, websites like Very Good Light, no matter how “progressive,” have faced adversity. “People thought it was a brilliant idea that was vital, but there’s definitely been push back. Being a men’s grooming site, in general, a lot of people can’t understand that. In small town or rural cities, they may not understand the movement of men’s beauty or gender and sexual fluidity.”
Question for you Mr. Yi: Do those who live in the small towns of the sandbox understand men’s beauty and gender and sexual fluidity? Are the citizens of the sandbox inclusive? Are they “woke?” Maybe they just don’t understand…
h/t to my toxic masculine boyfriend who lives in a small town in the USA😊