On January 26, 2017, in the interest of national security to prevent terrorists posing as refugees from entering the U.S., President Trump signed an executive order that temporarily imposed a visa ban on citizens from seven Muslim-majority countries.
To counteract President Trump’s policy, on January 29, 2017, Starbucks CEO Howard Schultz sent out a company-wide letter announcing that Starbucks plans to hire 10,000 refugees. See DCG’s post on this, here.
Actions have consequences.
Schultz’s announcement immediately sparked a #BoycottStarbucks movement on Twitter and brought condemnation from coast to coast. Many Americans wondered why Starbucks is hiring refugees instead of Americans — especially U.S. military veterans.
Breitbart reports that a YouGov survey found that after Starbucks’ hire-refugees announcement, its brand name lost favor with customers. Perception levels of the Starbucks brand name fell by an incredible two-thirds since January:
- Before the company’s refugees hiring announcement, 30% of respondents said they would consider spending money at Starbucks.
- After the hire-refugees announcement, only 24% of respondents said they would patronize Starbucks.
Below is a chart (from Yahoo! Finance) showing how Starbucks stock value plummeted after CEO Schultz’s announcement on January 29 of hiring 10,000 refugees.
Keep up the boycott!
- Starbucks endorses lying lawless Hillary for POTUS
- Starbucks calls cops on man for asking ‘Trump’ be written on his cup
- Guess what Starbucks did after raising workers’ minimum wage
- Group calls to boycott Starbucks over gun policy
- Starbucks No Gun Policy Response
- Starbucks in Louisiana served coffee with satanic symbols
- Starbucks disallows amputee veteran’s service dog
- Time to dump Starbucks?